Souad Alserkal Email & Phone Number

Dubai, AE

Leading a team of innovative thinkers, swapping traditional with digital!

Leading a concept that thrives on creating and maintaining growth opportunities for brands world wide. We will build you the yellow brick road and equip you with everything you need to succeed on your journey.

- Creating Internal/External MARCOM Strategies- Creating and maintaining healthy relationships with strategic stakeholders

Abu Dhabi, Dubai, AE

Providing independent, external and professional advice to Zayed University's College of Communication and Media Sciences (CCMS).

Abu Dhabi, AE

- Responsible of creating and implementing a communications strategy for ADIO all around the world.- Work towards elevating the emirates reputation in the investment community worldwide.- Drive positive perception of the AD investment reputation

Abu Dhabi, Abu Dhabi, AE

Working on raising awareness and build PR understanding in the Middle East, both as a professional and as a driver of organizational reputation.

Masdar City, Abu Dhabi, AE

Overlook all corporate internal and external communications. Includes, but not limited to: Setting CC strategy, Executive management profiling, media training, manage official Social Media accounts, press junkets, corporate events, internal corporate workshops, newsletter, intranet/internet management.

• Creating communications strategies, programs, and initiatives in order to promote ADM’s various brands and groups; while ensuring alignment with corporate strategy.
• Developing a strategy for executive positioning including managing interviews, press training, and executive speaking engagements.
• Developed the departments’ communications operations plan for 2016-2017.
• Hold internal communication workshops highlighting the company’s strategic mandate.
• Establish and maintain close relationships with external key stakeholders especially key media.
• Develop a rigorous approach to the measurement of all marketing communications activity in order to support decisions and future plans.

Dubai, AE

• Assist in managing the design of the Group-wide brand assets (logo, print material, packaging, stationary, advertising, website, etc.) which effectively positions the Group and maximizes the value of the brand.
• Assist in handling all PR in the print electronic and broadcast medium and marketing requirements ranging from interviews, corporate announcements, POS, posters, brochures, merchandising, and websites etc.
• Coordinate with the Information Technology (IT) Function in managing the marketing aspects of the web services. Liaise with third parties and agencies manage web services related to the corporate brand.
• Provide reports and analysis to the Group Corporate Communications Manager on the Corporate Communications and marketing initiatives as and when required.
• Draft and research press releases for publishing in the print media, and for use in radio and television transmissions to obtain maximum and effective coverage of a news item.
• Develop anticipated Q&A for spokesperson at a industry conference, press interview or other speaking opportunity.

Dubai, AE

• Responsible of conducting all video, audio, and print media. TV1. Dubai One (City Wrap, Out and About, Twenty Something)2. BBC World (Travel Show)Radio1. Dubai Eye2. Virgin Radio3. Persian WavePrint1. TimeOut Dubai2..
• Took care of the SMCCU Ramadan program for the year 2010.
• Worked as a presenter for the cultural breakfasts and lunches at the center.
• Represented the center at events such as the Queen of England's visit to the UAE and the Arab Media Tourism Forum 2010.

Certifications, Finance, General

Innovative Leadership, Management Skills

Masters, Masters In Sciences Of International Business Administration

Bachelors, Communication And Media Sciences