Sheryl Smith Frobisher
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Sheryl Smith Frobisher Email & Phone Number

Director, Management Development DSG Canada/US at The Dufresne Group
Location: Winnipeg, Manitoba, Canada 12 work roles 2 schools
1 work email found @shaw.ca LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email s****@shaw.ca
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Current company
Role
Director, Management Development DSG Canada/US
Location
Winnipeg, Manitoba, Canada
Company size

Who is Sheryl Smith Frobisher? Overview

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Quick answer

Sheryl Smith Frobisher is listed as Director, Management Development DSG Canada/US at The Dufresne Group, a company with 287 employees, based in Winnipeg, Manitoba, Canada. AeroLeads shows a work email signal at shaw.ca and a matched LinkedIn profile for Sheryl Smith Frobisher.

Sheryl Smith Frobisher previously worked as Director Management Development at Dufresne Spencer Group, Llc Dba Ashley and National Brand Trainer at The Dufresne Group. Sheryl Smith Frobisher holds Graduate from Dakota Collegiate.

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Email format at The Dufresne Group

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*@shaw.ca
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AeroLeads found 1 current-domain work email signal for Sheryl Smith Frobisher. Compare company email patterns before reaching out.

Profile bio

About Sheryl Smith Frobisher

I am an accomplished leader and my specialty is developing teams while achieving operational expectations and revenue achievement. I am skilled at understanding corporate goals and then translating and executing with the front line teams. I have been successful because of my ability to assess, motivate and galvanize people's thinking across depts., stores and provinces; while having the ability to problem solve and help people identify the value in their role and how each member benefits and impacts the team and results. My ability to build, leverage and engage people at all levels of the organization while utilizing my experience as a passionate, authentic leader who collaborates and takes ownership and accountability as if it were my own,

Listed skills include Merchandising, Sales, Coaching, Retail, and 41 others.

Current workplace

Sheryl Smith Frobisher's current company

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The Dufresne Group
The Dufresne Group
Director, Management Development DSG Canada/US
winnipeg, manitoba, canada
Employees
287
AeroLeads page
12 roles · 28 years

Sheryl Smith Frobisher work experience

A career timeline built from the work history available for this profile.

Director Management Development

Current
Dufresne Spencer Group, Llc Dba Ashley

Canada

In my new role, I will design and deliver management level programs across the organization to drive mindsets and behaviors focused on a culture of continuous learning, strength awareness, and purpose driven leadership; and will launch new management development programs and work one-one-one to train, coach, and develop management across the organization.

May 2023 - Present

National Brand Trainer

Current

Winnipeg, Manitoba, Canada

As the Brand Trainer for our Ashley HomeStores, I am responsible for the development and implementation of brand training initiatives to improve sales and operational performance and to ensure our teams have the required skills, support and coaching to be successful in their roles.

May 2021 - Present

District Manager

44 Kodiak Crescent, Toronto, ON

Responsible for overseeing 18 stores within Manitoba, Edmonton and Red Deer; I had the largest Sales Volume District and the Largest Volume store within the Company in my District. In my time with the company, I improved all KPI's and improved our Loyalty by 44%, as well as increased my overall Sales by 9.3% over the previous year. I not only enjoyed my.

Aug 2019 - Jul 2020

Coaching Consultant

Ssf Consulting

Winnipeg, Manitoba

As a consultant/coach I help clients set goals and help them figure out how to accomplish their goals in a focused and efficient manner; by building strategies that would be most effective to enact the changes or outcomes the client desires.

Jul 2018 - Aug 2019

District Manager

I was responsible for the Prairies/SK/Great Lakes Division, overseeing the team’sperformance/coaching and development, sales and store performance through driving KPI’s andoverall profitability, while respecting/representing the Brand and ensuring a positive CustomerService Experience in all locations. Ensuring I am reinforcing the operational standards.

Oct 2016 - May 2018

Vice President

Winnipeg, Canada Area

My responsibilities were focused on devising strategies to acquire, retain and develop talent for the organization. I was responsible and committed to the achievement of the corporate objectives through the effective leadership and business development of new and existing business to reach maximum potential quickly. As a people and business professional.

Oct 2013 - Oct 2016

Sales Rep

Silpada Designs Sterling Silver Jewelry
May 2009 - Aug 2016

District Sales Manager

Responsible and accountable for achieving regional sales objectives and maximizing profitability by providing leadership, coaching, and development to Shop Managers, Franchisees and their teams to help them achieve their sales, payroll, and contribution targets. Empowers and motivates shop teams to serve customers in a courteous and professional manner.

Sep 2012 - Oct 2013

Regional Trainer

MB / SK

Is the Regional Trainer for the Division. The Regional Trainer delivers all training programs to non management associates

Jun 2012 - Sep 2012

General Manager

Portage & Main, Winnipeg, MB

As a key player in the organization the General Manager is responsible for maintaining a clean, friendly, professional and profitable fitness facility. Responsible for the financial management of all club revenue and EBITBA goals in addition to controlling expenses, Sales, Meeting with Dept. Heads to decide strategy and direction for departments.

Jun 2011 - Sep 2012

Business Development Leader (Dsm)

Cleo
2005 - 2009 ~4 yrs

District Sales Mgr

Addition-Elle
1998 - 2005 ~7 yrs
Team & coworkers

Colleagues at The Dufresne Group

Other employees you can reach at thedufresnegroup.ca. View company contacts for 287 employees →

2 education records

Sheryl Smith Frobisher education

Graduate

Dakota Collegiate

Certified Coach Practitioner, Executive Coach And Life Coach Training

Certified Coaches Federation
FAQ

Frequently asked questions about Sheryl Smith Frobisher

Quick answers generated from the profile data available on this page.

What company does Sheryl Smith Frobisher work for?

Sheryl Smith Frobisher works for The Dufresne Group.

What is Sheryl Smith Frobisher's role at The Dufresne Group?

Sheryl Smith Frobisher is listed as Director, Management Development DSG Canada/US at The Dufresne Group.

What is Sheryl Smith Frobisher's email address?

AeroLeads has found 1 work email signal at @shaw.ca for Sheryl Smith Frobisher at The Dufresne Group.

Where is Sheryl Smith Frobisher based?

Sheryl Smith Frobisher is based in Winnipeg, Manitoba, Canada while working with The Dufresne Group.

What companies has Sheryl Smith Frobisher worked for?

Sheryl Smith Frobisher has worked for Dufresne Spencer Group, Llc Dba Ashley, The Dufresne Group, Designer Brands, Ssf Consulting, and Davidstea.

Who are Sheryl Smith Frobisher's colleagues at The Dufresne Group?

Sheryl Smith Frobisher's colleagues at The Dufresne Group include Jaskaran Singh Lall, Joe Hill, Julienne Casavant, Grant Burnham, and Gord Dow.

How can I contact Sheryl Smith Frobisher?

You can use AeroLeads to view verified contact signals for Sheryl Smith Frobisher at The Dufresne Group, including work email, phone, and LinkedIn data when available.

What schools did Sheryl Smith Frobisher attend?

Sheryl Smith Frobisher holds Graduate from Dakota Collegiate.

What skills is Sheryl Smith Frobisher known for?

Sheryl Smith Frobisher is listed with skills including Merchandising, Sales, Coaching, Retail, Recruiting, Loss Prevention, Store Management, and Visual Merchandising.

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