Audience lead for the male audience at Curology overseeing strategy and execution of all major channels. Grew our male audience over 5x in year 1 and revenue by ~20x over 3 years.Responsibilities include:• Cross-functional support for UA across the company. Lead POC for consumer insight, creative, and more• Originally executed all the campaigns myself, but now leading a team to work on channel diversification and creative testing (FBIG, Snapchat, TikTok, Youtube) • Working closely with our inhouse creative, data, and engineering teams to optimize the consumer journey and learn more about our audience. • Management and career development for a team of 3. • Growth of the male team, which now has dedicated resources for product, lifecycle and more• Data analysis for high impact testing• Audience growth forecasting• Fixing processes internally and cross functionally as the company grows• Interviewing for growth and creative positions across the company

Planned and executed strategic initiatives for premium accounts. Pulled and visualized data to discern seasonal trends and account priorities while communicating with clients. Maintained health checks, Google-Bing parity, and initiated keyword expansions to hit target KPI's.

Managed all paid digital advertising for Fnatic. Grew consumer base and engagement by creating new marketing campaigns across Google, Bing, Facebook, and Twitter. Directed new content for product launches and events. Managed ads, created landing pages, and updated web store interface (Shopify) with A/B testing and data driven analysis, increasing conversions and retention. Accrued over $400k in profit with a 4:1 ROAS in just under 9 months. Reached out and negotiated with influencers and ambassadors for brand reach. Point of contact for reviewers. Headed customer insight, giving feedback to the engineering and product team.

SEM and Social Media Marketing, with SEO experience. AdWords Certified. Bing Ads Certified.

Administer and regulate collegiate Tespa tournaments (3000+ competitors) while enforcing rules and mediating disputes between competitors.

RA and activity guide for international students studying English with FLS in the Greater Boston area. Gave tours, helped with administration work, and provided customer service.

I taught children attending day camp basic sciences while helping with lesson preparation.

I prepared and characterized polymer samples to assist with Dr. Bockstaller's research.