Core responsibilities are in brand strategy – from planning campaign communications for product launches to creating product strategies to formulating research for consumer insights. Brands worked on from across industries: Yakult, Spawake (Skincare), HealthKart-Gritzo, Care Health Insurance, Dr. Lal Pathlabs, Sharp (SHA), Honda (Two-Wheeler).

• Leading digital team of 7 for agency’s second biggest client BMW & MINI with its 7 verticals e.g. Marketing, Social, and CRM and cross-functional teams.• Managing campaign planning for online product launches (Paid, Owned, Earned), to social platform strategy refinement, to ensuring daily operations for brand & dealership communications executes in parallel. • Team Scope: Branding, Websites, Dashboard, Apps, eDMs & DMs, Banners, Lead Gen Ads, Search Ads, Amazon Brand Store, etc.

• Identifying growth opportunities, analyzing program results and media/social KPI’s on a budget• Assisting sales teams by developing lead & media strategy designed to grow awareness & loyalty that includes: CRM, Content marketing, digital marketing, SEM (SEO + PPC), email & social media marketing, website management, product positioning, sales collaterals, PR, and internal communications • Managing creative process for marketing collaterals such as brochures, web pages, banners, etc.

• Primary liaison between Ford and multiple agency partners, vendors and cross-functional teams on an global level. This was Ford's biggest global campaign that kickstarted in India for APAC & EMEACIS.• Created marketing plans that grew client business and achieved agency revenues. • Conducted quarterly industry competitive analysis• Had final say on all brands creative and managed a team of 7 including account executives and interns (in helping participant/customer relations during the campaign phase).Selected Accomplishments • Slashed experiential vendor costs by 30% and introduced Ford EcoSport on a $1.68M budget • Led implementation of Ford’s biggest ever 360° integrated campaign for APAC: EcoSport Urban Discoveries: Experiential, TV, Radio, Digital Media (P.O.E), Print, Dealer POS, CRM, Mobile, etc. • Accomplished campaign KPI’s to drive awareness, favorable opinion and pre-orders - 186% of pre-orders made within 17 days of launch, 128% KMI’s raised, and over 27 million Impressions earned • Ensured value proposition was as per regional standards; achieving 458% above target registrations • Campaign won: Effie Silver Experiential Marketing / Brand Experience, 2013 and CMS Asia Content Marketing Campaign of the Year 2014

• Advanced through a series of promotions, culminating in leading second biggest account Dell India.• Developed effective brand solutions for B2B and B2C clients and led print, digital and experiential projects, even for APAC levels.• Provided competitive industry analysis and market research in general for all clients, including initiating survey conception & collection.• Campaign works that led to Client Awards: Dell Award Gold - Rural Marketing (Dell India CSMB “Go Rural”), 2010 • Campaign works that led to Client Awards: Asia Retail Congress - Best Retail Marketing Campaign of the Year, Impactful Retail Design & Visual Merchandising, Emerging Retailer of the Year (AlphaG:Corp “Amritsar Sparkling”), 2010-11

Have carried out surveys leading to campaign with focus groups, Calculated data to draw inferences, Pioneered customer relations policy to retain loyalty, Conducted SWOT Analysis, Organized Award Event for Mayor of Chicago and gathered statistics on education literacy in Michigan for the nonprofit. Agency clients have included Cars.com, Bel Brands USA, etc.