Sharon Lam Email & Phone Number

Hong Kong Sar

Hong Kong Sar

China

Hong Kong & Taiwan

Award and Recognition:- 2018 Greater China President Award - 2018 Greater China Skin and Personal Care Win her Mind Award- 2018 Hong Kong Taiwan Dragon Platinum Award - 2018 Hong Kong Taiwan Dragon Gold Award- 2017 Greater China Skin and Personal Care Platinum AwardKey Responsibilities:- Develop brand vision, positioning and marketing strategies to sustainably grow the billion-dollar business across Hong Kong, Macau and Taiwan- Lead and execute brand review, brand plan, GTM strategies, budget management and pricing strategy- Co-create sales & marketing strategies and plans with retailers to achieve disruptive and impactful win-win business results- Co-ordinate and lead multi-functional team and external parties to develop 360' marketing campaigns- End-to-end delivery of campaign execution starting from big idea generation, communication designs, visual creation, to digital and in-store maximisation - Conduct comprehensive consumer research and shopper research in in-store environment to generate total brand strategy in rejuvenating total brand

- Direct report to Marketing Director in conducting Oral Care marketing & sales analysis- Formulated 2-year growth plan for Marketing Director to triple toothpaste share- Coordinated with Global Oral Care team and US delivery team to bring new innovations to HK- Formulated launch plan for Marketing Director to expand category white space to triple the market

Hong Kong

- Planned, ordered, and executed Gift-with-Purchase strategy in Asia Pacific point-of-sales to attract sales and counter support- Generated counter materials, such as brochures, consultation sheets, make-up applicators, to support on-counter activities and attract sales- Conducted sales analysis and competitor analysis in Asia Pacific region to share insights with YSL top leaders around the globe on quarterly basis- Assisted in monthly-on-counter-event in top counters in Hong Kong, China, Thailand and Korea to design merchandising display, Gift-with-purchase strategy and interactive games to increase sales on specific assortment- Created the monthly press clipping to share press review and new trends in the market with Marketing managers and executives

Tunisia

Project objective: To promote tourism in Tunisia, especially for Sfax, through experiencing the real Tunisian culture- Coordinated the locals and other participants from 10+ countries, including Mexico, Egypt, Brazil, the USA, to explore the local culture through interviews and study tours - Directed and generated creative videos, interview articles for touristic spots and monuments to promote tourism in Sfax, Tunisia to the world

AIESEC is the largest international youth-run organisation, which has over 90000 members in over 124 countries and territories, that empowers young people with practical leadership opportunities to develop themselves into global leaders with an urge to make a difference to society. With over 20 years of history, AIESEC in HKUST continues to cultivate leaders and change agents in HKUST.- Led 30 students from 4y Year 1 to 3y Year 3 to organize overseas exchange & internship promotion, recruitment and exchange preparation - Organized recruitment talks for Global Exchange Programme for 230+ attendees with 200% growth - Engaged Barclay’s as programme partner and developed marketing strategies to increase exchange programme participants by 200%- Awarded the HKUST Student Enrichment Fund to organize activities that promote cultural diversity and social harmony

Hong Kong

- Interviewed industrial leaders to produce monthly alumni newsletter and interview articles- Engaged alumni and school parties for sponsorship and cooperation- Invited celebrities for a talk with 90+ participants in HKUST to promote AIESEC to externals- Arranged logistics and rundown for 200+ guests for AIESEC in HKUST 20th Anniversary

Hong Kong

who ARE invited (who is invited?) is an unique digital platform that brings together creative talents from all walks of life. It introduces a group of interesting and exciting individuals each week, be it journalists, fashion designers, bloggers, artists, musician or readers/ followers. The platform showcases their work to the world through a series of strong and impactful fashion visuals.- Conducted company analysis and devised company year plan to strengthen company performance - Managed editorial content for constant brand promotion and weekly journal publication- Arranged interviews with industrial leaders for publications so as to foster website and platform readership

Bachelor'S Degree, Information Systems And Marketing

Education record