Susan Short

Susan Short Email and Phone Number

E-commerce Entrepreneur @ United States
United States
Susan Short's Location
United States, United States
Susan Short's Contact Details

Susan Short personal email

n/a
About Susan Short

Innovative, results-driven business professional with extensive, high-tech experience in multiple roles including product marketing, field marketing, marketing communications, product management, program management, and talent development. Visionary adept at driving long-term strategic change while delivering business value today. Leader and team-builder skilled in driving consensus across global, cross-functional organizations. Core Competencies:Innovation* Cross-functional Collaboration * Communications * Marketing* Messaging* Software *Services * Program/Project Management *Team Building & Leadership *Employee DevelopmentHighlights:•Extensive experience building and managing executive business relationships•Track record of building, developing, and leading high performing teams•Superior marketing, branding, and communications skills•Broad business perspective gained through experience in multiple corporate functions including marketing, product development, services, and sales.•Track record of innovation including 11 patents•Proven ability to drive cross-functional consensus and results

Susan Short's Current Company Details
E-commerce

E-Commerce

E-commerce Entrepreneur
United States
Susan Short Work Experience Details
  • E-Commerce
    E-Commerce Entrepreneur
    E-Commerce
    United States
  • Liveaction Software
    Director, Product Marketng
    Liveaction Software Jan 2023 - Jun 2023
    Palo Alto, Ca, Us
  • Riverbed Technology
    Sr. Product Marketing Manager
    Riverbed Technology Sep 2021 - Jan 2023
    San Francisco, California, Us
  • Cisco
    Sales Ops, Strategy, & Planning, Commercial South Area Hq
    Cisco Nov 2017 - Nov 2020
    San Jose, Ca, Us
    Cisco's Commercial team focuses on transforming business through the power of people and technology serving the U.S. mid-market in 11 southern states, the fifth largest economy in the world.
  • Xura
    Senior Manager, Product Marketing & Sales Enablement
    Xura Feb 2014 - Oct 2016
    Acision and Comverse combined to form Xura in 2015.Xura helps 8 out of the top 10 global operators reach over 3 billion endpoints to make the future of digital communications services happen.Global Product Marketing and Field Enablement for Digital Communications, Enterprise and Partners.Developed and executed promotional plans to increase sales pipeline activity with maximally profitable sales including value proposition creation, use cases, collateral, digital media, social media, events, business case modeling, staff training, and customer engagement.
  • Cisco
    Senior Manager, Cisco
    Cisco 2007 - 2013
    San Jose, Ca, Us
    Services Product Management/Marketing• Managed Software Application Support Services portfolio for voice technology products. • Created and launched new services offerings and managed multi-million dollar installed base. • Drove cross-functional collaboration between Services and business unit to ensure pricing, packaging, and services readiness necessary for market leadership, customer satisfaction, profitability and competitive advantage. • Managed product lifecycle from launch to end of life including related internal and customer communications. • Subject matter expert providing business rules for special bids and contract migration from legacy offerings to new, strategic offerings.• Trained the sales force on new product value proposition, feature details, and competitive positioning. Services Leadership/Employee Development• Core member of Services Talent Management Committee • Managed team responsible for design, development,and implementation of Services employee development programs in the areas of professional development, manager development, and leadership development• Managed highly-rated, strategic Services leadership programs designed to build leadership benchstrength within 11,000 + employee organization• Launched high-potential Services leadership programs in Bangalore, India (key corporate site)
  • Cisco Systems, Inc.
    Manager
    Cisco Systems, Inc. Jun 1999 - Mar 2006
    San Jose, Ca, Us
    Services Product Manager/Marketing• Managed Network Operations Support Service offering. Conducted market share analysis & drove adoption. Met or exceeded profitability targets. Ensured successful launch of new releases coordinating operations, services delivery, field sales engagement, and marketing activities tied to global implementation. Services Marketing Communications Team• Led team of Marketing Communications managers responsible for Services portfolio. Developed value proposition, created messaging sound bites, managed and updated collateral, updated and maintained internal and external web sites, and collaborated with field sales on strategic briefings and presentations.• Implemented collateral hierarchy and processes designed to streamline collateral creation and ensure corporate consistency. • Launched Global Marketing Communications Forum for more consistent global and cross-functional internal communications. .
  • Amteva (Cisco Acquisition)
    Director
    Amteva (Cisco Acquisition) Oct 1997 - May 1999
    Director, Software Development• Led development team responsible for next generation products. Responsibilities included market and technology research, design and prototyping of new products, initial testing, and knowledge transfer to core development group.• Software development team generated 25 patents in 1st year after acquisition by Cisco Systems.Manager, Internet Ready Intelligent Service (IRIS)• Managed team that designed, implemented, marketed, and maintained Unified Communications Managed Service leveraged to showcase Unified Communications software application. Service was in production for employees, friends and family of employees, business partners, and key investors including Cisco executives evaluating company for acquisition.Manager, Business Development• Developed strategic technology and business partnerships. Key activities included market and product research, product positioning, executive briefings, contract negotiation, and development of strategic briefing materials. Manager, Product Line Communications• Drove effective communications between product management team and field sales organization related to product capabilities, product roadmaps, product strategy, marketing collateral, and customer requirements and feedback tied to minor and major software releases.

Susan Short Skills

Go To Market Strategy Cross Functional Team Leadership Program Management Strategy Sales Enablement Product Marketing Enterprise Software Professional Services Strategic Partnerships Managed Services Cloud Computing Product Management Saas Cisco Technologies Business Alliances Virtual Teams Channel Partners Demand Generation Segmentation Channel Cisco Systems Products Software As A Service Business Development

Susan Short Education Details

  • William & Mary
    William & Mary
    Graduate: Business; Undergraduate: English

Frequently Asked Questions about Susan Short

What company does Susan Short work for?

Susan Short works for E-Commerce

What is Susan Short's role at the current company?

Susan Short's current role is E-commerce Entrepreneur.

What is Susan Short's email address?

Susan Short's email address is sb****@****sco.com

What schools did Susan Short attend?

Susan Short attended William & Mary.

What skills is Susan Short known for?

Susan Short has skills like Go To Market Strategy, Cross Functional Team Leadership, Program Management, Strategy, Sales Enablement, Product Marketing, Enterprise Software, Professional Services, Strategic Partnerships, Managed Services, Cloud Computing, Product Management.

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