Sarah Carroll Email & Phone Number

Boston, MA, US

Bristol, RI

Hingham, Massachusetts, United States

• Developed and implement strategy for worldwide footwear collaboration with global partners, wholesale, and distributors for in-season and future season execution
• Created workstreams to map out the revenue impact of trigger programs and to expand kids product messaging to adult audiences; Served as subject matter expert internally for brands marketing to kids
• Oversaw the creation of marketing content for paid, earned, and owned channels; Collaborate with product management to determine strategy and define growth opportunities for kickoffs
• Coordinated with product management teams for kids and adult brands, product development design teams, and direct-to-consumer, as well as ecommerce, media agencies, and PR firms
• Developed marketing plans for the kids market unique shopping occasions, buyers, development processes, and factories; Lead a pilot program with a PR agency to identify full-family storytelling operations; Advocated.
• Briefed marketing designers on needs and approve designs; Managed creative content asset management platforms; Developed a cross-functional process for shooting product imagery and tracking samples and changes

Waltham, MA

• Led the launch of a new Cat Kids footwear brand; Determined strategy for global launch with wholesale partners in Australia, U.K., and Latin America; Generated $1.2M in revenue
• Coordinated licensing with Caterpillar to ensure brand consistency; Increased sell-in period efficiency by creating master pitch decks for sales reps; Performed outreach for mom influencers
• Determined regional content needs; Coordinated sample orders for PR agency partner mailers, and influencer efforts for back-to-school; Owned market approval process with licensing partner
• Organized semi-annual global brand conferences; Coordinated all aspects of events; Integrated kids into adult presentations such as runway shows
• Launched Dillards GWP for back-to-school: Increased sales 26% YOY with Keds Kids GRL PWR GWP patch promotion

• Owned master setup sheet with essential product information streamlining the sales purchase order process; Maintained and developed Amazon A+ detail pages, driving conversion and increased orders
• Collaborated with product management, product design, and product development to develop sell-in content
• Managed tradeshow budgets; Worked with creative team and vendors to develop seasonal stories for five brands

Greater Boston Area

- Develop and execute upper level strategic goals, marketing initiatives, and direction; translate goals into key initiatives and lead a team of associates in realizing goals- Consult with and advise ventures in the program to implement an effective go-to market strategy and share best practices to reach audiences across platforms- Initiate collaboration.

Greater Boston Area

- Managed and maintained consistent voice through content creation related to branding and outreach- Utilized market research to create and publish articles for IDEA’s website and print media

Boston, MA

- Analyzed all digital media campaign performance, optimizing the better performers and correcting ineffective media placements- Evaluated brand safety across all publishers through a weekly report and work with publishers to ensure proper targeting and restriction is applicable on all placements - Established and maintained relationships with media.

Waltham, Massachusetts

- Managed all shoe imagery and samples, worked with an outside photographer in accommodating special requests and late adds- Created and provided all advertising imagery, print materials, shoe samples, and handled all logistics for four different shows- Used InDesign to organize, format, and execute release of the Fall 2017 selling catalogs after creating.

Providence, RI

- Analyzed quarterly reports and monthly statements to reconcile accounting deltas and ensure accurate data transfer between software platforms- Identified key communication strategies for varied clientele from initial contact through sustained client management- Directed software developers to data discrepancies between platforms and participated in.

Hingham, MA

- Developed digital marketing campaigns to increase social media interactions; Instagram following increased by 300% & Pinterest by 30% over six-month period - Guided retailers in strategic marketing through event planning and execution to increase foot traffic- Formulated and implemented branding and public relations strategies based upon competitive.

Newport, RI

- Served as a personal stylist through the entire process of selecting appropriate clothes through to the final transaction- Maintained the floor of the store as well as the stock room in a neat and organized fashion- Chosen as part of the quarterly inventory team whose responsibility was to validate physical inventory against the computerized record system

Portsmouth, RI

- Mentored and proctored sophomores, helping each student deal with a broad range of issues from school work to life matters- Devised effective creative activities and invoked positive attitudes and behaviors - Created liaisons between the school and sophomore girls and communicated ways of improvement to the school

Bachelor Of Business Administration (B.S.B.A), Marketing & Entrepreneurship, 3.6

Activities and Societies: Women In Business, IDEA: Northeastern's Venture Accelerator Program, Class of 2018 Senior Legacy Board MemberCum.

Study Abroad, General Electives, 3.8

Fall Semester Freshman year study abroad experience through Northeastern University's NUin Program.

High School Diploma

Activities and Societies: Dean's List (2010-2013), Varsity Field Hockey Captain, Varsity Ice Hockey Captain, Manor House Prefect, Member.