Scott Somerville Email & Phone Number

Nottingham, United Kingdom

Reporting directly to the CEO and attending the Board, my role continues the revolution in the public perception of E.ON from a power generator to an energy solutions business, at the forefront of providing solar panels, heat pumps and electric vehicle charging points to B2C, B2B and B2G clients.E.ON UK is now three commercial divisions respectively supplying power to B2C and SME clients (E.ON Next), a supplier to larger companies (npower Business Solutions) and the E.ON UK Solutions… Show more Reporting directly to the CEO and attending the Board, my role continues the revolution in the public perception of E.ON from a power generator to an energy solutions business, at the forefront of providing solar panels, heat pumps and electric vehicle charging points to B2C, B2B and B2G clients.E.ON UK is now three commercial divisions respectively supplying power to B2C and SME clients (E.ON Next), a supplier to larger companies (npower Business Solutions) and the E.ON UK Solutions business. Selected Achievements:• Supporting the migration of more than two million customers from the purchase of npower and four million existing E.ON customers to an online-only platform:• Launching a change in brand emphasis, using the combined insight that COVID and the collapse of 39 UK energy companies had improved the customer appeal of a pan-European “Big 6” supplier. • “Humanising” E.ON with the “Action for Climate” campaign stressing incremental changes in behaviour can address climate change, using colleagues and clients as examples. o Increasing website hits by almost 200o Boosting solar panel quotes by 5 times the original volumeo Creating an 9-fold increase in information requests regarding heat pumps. o Doubling electric vehicle charging leads.• Created a modern, content focused sports partnership programme to boost brand awareness and engagement and take E.ON to new audiences:o Tier One sponsorship of the Commonwealth games in Birmingham 2022, with extensive in-stadium branding shown throughout BBC coverage, rated independently as achieving the number one position for VFM and improving staff morale as measured by the internal NPS score. o Boosted engagement outside of E.ON’s traditional audience base by sponsoring Nottingham Forest FC leveraging the team’s players to spread sustainability messages. o Sponsoring an ambitious, mould breaking, gender balanced team – Veloce - in the Extreme E electric off-road racing series and across e-sports. Show less

Having successfully delivered both a protective and assertive PR role for E.ON my responsibilities evolved into marketing, combining earned and paid media to achieve wholistic and powerful impact. A major challenge was changing E.ON’s perceptions of marketing, sports sponsorship and several other tools, countering long held but obsolete beliefs based on experiences a decade old.Selected Achievements:• Invented low cost/high impact marketing projects including the “Shot of… Show more Having successfully delivered both a protective and assertive PR role for E.ON my responsibilities evolved into marketing, combining earned and paid media to achieve wholistic and powerful impact. A major challenge was changing E.ON’s perceptions of marketing, sports sponsorship and several other tools, countering long held but obsolete beliefs based on experiences a decade old.Selected Achievements:• Invented low cost/high impact marketing projects including the “Shot of Summer” in Winter 2018, a temporary structure heated by solar panels featuring two Love Island contestants, which went viral on Instagram and drove coverage across traditional media. • Gave E.ON its first fully integrated marketing campaign, making the firm’s heaviest use yet of digital and social media as it started to change its public image from a power generator to a customer focused service provider. • Leveraged the success of “Shot of Summer” into a significant marketing event, E.ON’s biggest investment in a decade, “The Big Dip”, creating a fantastical future to position heat pumps as a possible but realistic solution to home heating and battling climate change. • Created and refined an econometrics model demonstrating how fractional improvements in brand awareness improved the bottom line, empowering the Board’s investment decisions. Show less

Nottingham, England

I took the leadership of E.ON’s public relations at an extremely challenging time for the firm. E.ON suffered from at least four interrelated image challenges which required me both to provide a defence, and strategising long term improvements:i) E.ON’s customer service challenges in a challenging market;ii) A national, negative perception of the entire power generation sector as for its social and economic impacts;iii) The main creator of climate change and a threat to human… Show more I took the leadership of E.ON’s public relations at an extremely challenging time for the firm. E.ON suffered from at least four interrelated image challenges which required me both to provide a defence, and strategising long term improvements:i) E.ON’s customer service challenges in a challenging market;ii) A national, negative perception of the entire power generation sector as for its social and economic impacts;iii) The main creator of climate change and a threat to human health, andiv) A national media campaign against rising energy prices and perceptions of high profits within the energy sector.In as much as one company could answer these challenges, I did, and provided E.ON with a number of important wins which both defended and improved its reputation. Selected Achievements:• Won positive PR for E.ON by persuading the Board to announce a price freeze ahead of their competitors at a time when falling wholesale prices made a rise unlikely, a low risk win leading to huge, positive tabloid coverage, a moral lift for around 9,000 low to medium paid staff and considerable pressure on our competitors. • Used the spinoff of the Uniper power generation business to position E.ON as driving sustainability • Worked closely with the Chief Executive on his “Reset Review” of E.ON and its PR/marketing strands, especially:o Creating a “Consumer Council” of external representatives (de facto non-Executives), all with media profile (including Justine Roberts, the Founder of Mumsnet), to bring transparency to the firm’s work.o Persuading E.ON to change to a one-sheet customer bill, concentrating on the charge and avoiding lengthy, technical, engineering and market heavy explanations for the price. Show less

Nottingham, United Kingdom

Nottingham, United Kingdom

Nottingham, United Kingdom

Yorkshire, England

Glasgow, Scotland

Edinburgh, Scotland