Scott Somerville Email & Phone Number

Nottingham, United Kingdom

• Reporting directly to the CEO and attending the Board, my role continues the revolution in the public perception of E.ON from a power generator to an energy solutions business, at the forefront of providing solar.
• Supporting the migration of more than two million customers from the purchase of npower and four million existing E.ON customers to an online-only platform:
• Launching a change in brand emphasis, using the combined insight that COVID and the collapse of 39 UK energy companies had improved the customer appeal of a pan-European “Big 6” supplier.
• “Humanising” E.ON with the “Action for Climate” campaign stressing incremental changes in behaviour can address climate change, using colleagues and clients as examples. o Increasing website hits by almost 200o.
• Created a modern, content focused sports partnership programme to boost brand awareness and engagement and take E.ON to new audiences:o Tier One sponsorship of the Commonwealth games in Birmingham 2022, with extensive.

• Having successfully delivered both a protective and assertive PR role for E.ON my responsibilities evolved into marketing, combining earned and paid media to achieve wholistic and powerful impact. A major challenge was.
• Invented low cost/high impact marketing projects including the “Shot of… Show more Having successfully delivered both a protective and assertive PR role for E.ON my responsibilities evolved into marketing, combining.
• Invented low cost/high impact marketing projects including the “Shot of Summer” in Winter 2018, a temporary structure heated by solar panels featuring two Love Island contestants, which went viral on Instagram and.
• Gave E.ON its first fully integrated marketing campaign, making the firm’s heaviest use yet of digital and social media as it started to change its public image from a power generator to a customer focused service.
• Leveraged the success of “Shot of Summer” into a significant marketing event, E.ON’s biggest investment in a decade, “The Big Dip”, creating a fantastical future to position heat pumps as a possible but realistic.
• Created and refined an econometrics model demonstrating how fractional improvements in brand awareness improved the bottom line, empowering the Board’s investment decisions. Show less

Nottingham, England

• I took the leadership of E.ON’s public relations at an extremely challenging time for the firm. E.ON suffered from at least four interrelated image challenges which required me both to provide a defence, and.
• Won positive PR for E.ON by persuading the Board to announce a price freeze ahead of their competitors at a time when falling wholesale prices made a rise unlikely, a low risk win leading to huge, positive tabloid.
• Used the spinoff of the Uniper power generation business to position E.ON as driving sustainability
• Worked closely with the Chief Executive on his “Reset Review” of E.ON and its PR/marketing strands, especially:o Creating a “Consumer Council” of external representatives (de facto non-Executives), all with media.

Nottingham, United Kingdom

Nottingham, United Kingdom

Nottingham, United Kingdom

Yorkshire, England

Glasgow, Scotland

Edinburgh, Scotland