If there is one word that would perfectly describe what I am, it would be "zanesenjak" - the word so complex that must be explained with several English words: dreamer and enthusiast. This words followed me through different working experience in Pharmaceutical industry.2013-2016 - I started my career in Pharmaceutical industry in private pharmacy in Belgrade. This was important for me to understand meaning of Primary Healthcare in Pharmacy that is patient-centric, and meaning of Management in Pharmaceutical industry that ignited business mindset.2016-2017 - There was a short bud significant period of working in Clinical Trial department in Novo Nordisk. Good Clinical Practice and Good Documentation Practice teach you the importance of structured work, following the process and good principals of evidence based medicine.2017-current - Product specialist in Marketing department in Novo Nordisk is my current possition. Customer-centricity, bottom-up approach in strategic decisions, front-line obsession, cross-functional collaboration are keys for success. I am responsible for: marketing project management, strategic decisions, brand positioning, segmentation, brand portfolio management, marketing tactical tools and messages, event management and other promotional activities.Photography follows me for 17 years.