I am a creative and results-oriented marketing professional, with a successful track record of exceeding business objectives through leadership, digital strategy, creating a meaningful customer experience, and effectively promoting and selling company products and services using strategic prioritization, controlled experiments and intentional investments. As a marketing professional, my goal is to find the true differentiators and purpose from a customer perspective, align them with the company goals, and tell the story - to the right audience, at the right time.My approach includes:- Developing and getting buy-in on a brand strategy that supports strategic growth- Continuously demonstrating, through objective data, the contributions of marketing to gross margin growth and profitability- Evolving marketing teams and partners into an effective operating business that increases customer satisfaction, serves sales, and aligns internal and external efforts- Designing systems and structures that enhance customer experiences and increases their personal connection with employees and the company brand- Team Building & Leadership - Digital Strategy - Lead Generation - Channel Development - Social Media - Global Solutions - Negotiation - Market Research - International Marketing - Cross-Functional Communications - Data Analysis - Diversity and Change StrategiesStrengthsFinder | CliftonStrengths - gallup.com1. Positivity2. Strategic3. Connectedness4. Arranger5. Responsibility- Advanced PC and Mac platform experience- Microsoft Office (Word, Excel, PowerPoint, Outlook)- Adobe Creative Suite- Highspot - Sales enablement- Hubspot / Marketo - Marketing, sales, and service software- Sprout - Social Media management platforms- Bambu - Social Media advocacy- Momentfeed - Online reputation manager- Criteo, DemandWorks, Terminus, StackAdapt - LeadGen
Listed skills include Product Marketing, Marketing, Sales, Marketing Strategy, and 47 others.