Shawn Sprockett work email
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Shawn's work has spanned a wide breadth of industries over the last 18 years, from Condé Nast to Google, Apple, and Airbnb. He trained under legendary designers, like Milton Glaser and Stefan Sagmeister. And he's also been a part of big business transformations like IBM's implementation of design-thinking at scale, Airbnb’s rapid growth from 24 designers to a design team of 400+, and Meta's product-minded forays into augmented and virtual reality. Shawn is a senior adjunct professor at the California College of Arts in the graduate Interaction Design program—among the top interaction design programs in the world. He has several patents to his name for novel interaction design and recently co-authored new research with colleagues at Cambridge, Duke, and Vanderbilt universities on value perceptions in AI-made art, which has had implications for branding and positioning AI startups.
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Head Of DesignBrain Co.San Francisco, Ca, Us -
Founding Designer[Stealth] 2024 - PresentWearing all the hats. Creating a brand, designing AI products, building design system tools, innovating with brilliant engineers.
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Senior Adjunct ProfessorCalifornia College Of The Arts 2024 - 2024San Francisco, Ca, UsPromoted to Senior Adjunct in light of my academic research in design and technology, ongoing client work for influential products and brands, and development of new curriculum that prepares students for uncertain futures. -
Adjunct ProfessorCalifornia College Of The Arts 2020 - 2024San Francisco, Ca, UsShawn is an adjunct professor at the California College of Arts in the graduate Interaction Design program, where he teaches visual design in the Fall and his own class, Futureproof, on creative thinking and speculative design, in the Spring.
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Founding DesignerIstari 2024 - 2024Created an AI wellness app (and brand) that was acquired shortly after release in beta.
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FounderSsprockett 2006 - 2024San Francisco, California, UsFor Milton Glaser, I designed labels for Brooklyn Brewery as well as designs for his other clients. For Games for Change, I helped consult on design and research for the Half the Sky game, which enabled players to make in-game micro-donations to charities assisting women in the developing world. Other clients have ranged from Google to Apple, Victoria's Secret to Conde Nast across a spectrum of problems spaces from AI and VR to fashion and retail. -
Design Director, Emergent ExperiencesGodfrey Dadich Partners 2019 - 2022San Francisco, California, UsLead a team of innovative designers and developers to explore new ways of storytelling in AR/VR, AI, and web design. Created award-winning work for Nike, the Museum of Art and Design, National Geographic, and Apple. -
Product Designer, XrMeta 2018 - 2020Menlo Park, Ca, UsDefining the MetaverseFor Meta, I worked first on a research and development team for the Facebook app, researching and prototyping new features and experiences that would help resolve some of the app’s negative effects. Joining research teams in India, I studied how social media is used in rural communities and how a strong social fabric can combat the potential negatives of a network. Later, on the Oculus and Portal XR research and development team, I helped define a vision for where Meta’s technology might go in the near future. Here I was especially interested in how less automation can inspire stronger connection through devices. When family has to set their own game rules or organize their own pieces, the idiosyncracies of human connection can come through. -
InstructorGeneral Assembly 2015 - 2020New York, Ny, UsTeach developers, print designers, and entrepreneurs about visual design for products and platforms. Students learn composition, typography, color theory, motion design, and UX basics, as well as how to present and critique design work. -
Product DesignerGoogle 2018 - 2018Mountain View, Ca, UsAvoiding AI's Uncanny ValleyIt’s not everyday you can point to a state law that was created because of your work. But after a new Google Assistant feature I worked on launched at Google I/O in 2018 that’s exactly what happened.For months, I collaborated with AI engineers who were pushing natural language capabilities further and sought the help of futurist designers who could define scenarios in which this assistant might help. The end result was a phone conversation so convincing that California legislature passed new laws (https://martech.org/californias-new-bot-law-forces-companies-to-tell-you-when-youre-interacting-with-a-machine/) requiring all AI to disclose itself as such when making a phone call. -
Art DirectorApple 2018 - 2018Cupertino, California, UsInnovation Through DesignAt Apple, I worked with teams of expert visual communicators: creative directors, 3D animators, production artists, copywriters, UX specialists, and engineers to launch promotional sites and purchasing flows around new products. From briefs to pitches to production, I managed the full gamut of Apple’s design machine and helped inspire new innovations.With other companies, like Condé Nast, I’ve also enjoyed special collaborations with Apple including launching some of the first iPad magazines. -
Design LeadAirbnb 2015 - 2017San Francisco, Ca, UsDesigning for TrustAs one of the first thirty designers at Airbnb, I helped support the creation of one of the most advanced design systems in the industry. The second design principal hired, I lead teams both on the host and guest growth sides of the platforms, guiding regular design sprints and examining how first impressions of the platform (these kinds of photos, those kinds of introductions) impacted sign-up’s and bookings.As the design system came into place, several principals began to look toward how AI might replace certain A/B testing activities as it could combine and optimize much faster, leaving designers to focus on more innovative tasks. -
Product Design LeadYieldmo Ad Format Lab 2014 - 2015A founding member of the Ad Format Lab, I helped Yieldmo (a Google-backed startup) redefine mobile advertising. Our UX-driven approach to design helped to innovate high-impact, low-frustration experiences for consumers with more effective results for advertisers and publishers. Defined and initiated Ad Builder platform to facilitate greater cooperation between agencies and creatives. -
Product DesignerIbm 2013 - 2014Armonk, New York, Ny, UsProduct Design at ScaleFor IBM, I worked on Smarter Cities where we developed platforms that would assist city managers. One solution was a tool that allowed entrepreneurs, citizens, and city officials to come together to improve land use and encourage local participation in planning projects.Others looked at ways to support citizen science projects and make use of public data.Still other projects examined the role of AI and assistive services within city management tools and even postulated the need for Democratic and Republican algorithms that would be voted on by citizenry. -
DesignerAchieveglobal 2009 - 2011Chicago, Illinois, UsDesigned professional training multimedia, including graphic design, interactive design, web design, and video production for Fortune 500 clients. Consulted major companies on learning strategies and UX behind learning courses. Reduced AG's curriculum production costs dramatically by building an in-house video and animation studio. -
DesignerFlorida International University 2006 - 2008Miami, Fl, UsRedesigned identity for an on-campus charity that spurred huge growth including a budget increase of 300% during a year of cutbacks and expansion of community service sites to become one of the only international student-run programs.
Shawn Sprockett Skills
Shawn Sprockett Education Details
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School Of Visual ArtsDesign + Entrepreneurship -
Florida International UniversityArt
Frequently Asked Questions about Shawn Sprockett
What company does Shawn Sprockett work for?
Shawn Sprockett works for Brain Co.
What is Shawn Sprockett's role at the current company?
Shawn Sprockett's current role is Head of Design.
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What schools did Shawn Sprockett attend?
Shawn Sprockett attended School Of Visual Arts, Florida International University.
What skills is Shawn Sprockett known for?
Shawn Sprockett has skills like Graphic Design, Art Direction, Indesign, Multimedia, Interaction Design, Video, User Experience, Photography, Motion Graphics, Illustration, Illustrator, Art.
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