For sample projects, videos and more, please visit my online virtual portfolio at www.shannonrobert.webstarts.com------------------------------------------------------------------------------------------------------------------------------------------------Hi, I'm Shannon Robert.15+ years' experience leading major Brand Marketing, Communications & PR initiatives world-wide and 12-Time Award Winning International Published Novelist are titles that don't even begin to describe what I can do for your company!10 years I leveraged 20+ organizations, saving and earning millions in revenue but what you really want to know is this...WHAT CAN I DO FOR YOUR ORGANIZATION?No matter what area of specialization you're seeking within the Brand Marketing, Communications and PR industry, I'm a well-rounded experienced leader who has had the opportunity to work with a multitude of diverse organizations. Federal/ Provincial Government (various divisions can be seen below), Private sector, and yes, Non-For-Profit/ Fundraising organizations.Looking for Tech-Media savvy? No problem, I am a social media platform Guru (after all, how can I not be, it is my generation - I grew up with this sort of stuff)! Socialnomics is my professional and personal life; Facebook, Twitter, Youtube, Instagram, LinkedIn, the list just goes on. Today's fast-paced society calls for traditional direct marketing and digital media marketing. Together, they are bread and butter; realistically full potential cannot be gained without both. The great news is you can stop your search now. I am the Integrated Marketing and Communications Pro you’re looking for to lead your organization to sky-rocketing potential. So what types of campaigns and strategic functions have I lead? Interested in knowing more on how I work and what I do? Then it's time you hop over to my virtual portfolio to peruse some of my samples, videos, clients, partners and more. See you there!www.shannonrobert.webstarts.com
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Executive Director - Marketing, Communications & Stakeholder EngagementMarketing Techsolutions Dec 2007 - Nov 2016Ottawa, OntarioLEADERSHIPLead a team of 15 communication advisers and maintained a $12 million budget► Worked with the President & CEO to achieve strategic priorities and attain revenue growth► Acted as key adviser to the leadership team on communications and marketing► Responsible for budget development and financial management for all communications and marketing programs► Oversaw planning and execution► Provided leadership to all staff within the Communications and Marketing TeamBRAND MARKETING► Promoted brand ► Lead the development of a strategic marketing strategy► Ensured that marketing and communications guidelines are in place to maintain the organization's brand image, key messaging, and positioning► Leveraged relationships and networks in order to secure external support ► Developed digital marketing strategies that enhance online revenue generation► Oversaw the development and execution of marketing campaigns and materialsCOMMUNICATIONS► Lead the development of a communications plan ► Oversaw the development of all communications materials (including the production of publications) and ensured consistency in brand messaging, style, content and French language requirements for all products.► Promoted the effective use of the website and social media to engage with the community► Acted as the first point of contact for the media ► Provided advice and support for efforts, including developing key messages, building campaigns and media outreach.
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Branding, Marketing, Communications And PrGovernment Of Canada 2000 - 2015Ottawa, OntarioGovernment organizations I have contributed to and contracted for include:► Agriculture and Agri-Food Canada► CBC/Radio Canada► Aboriginal Affairs and Northern Development Canada► National Arts Centre► Canada Border Services► Environmental Protection Review Canada► National Film Board of Canada► Canadian Institute of Health Research (CIHR)► Canada Revenue Agency► Department of National Defense Canada► Canada Council for the Arts► Environment Canada► Health Canada► Integrity Commissioner of Canada► Library and Archives Canada► Natural Resources Canada► Oceans and Fisheries Canada► Public Works Canada► Statistics Canada► Veterans Affairs CanadaI have also dedicated an entire book to my life accomplishments which expands upon a list of publications, sample articles, and a full updated version of my portfolio showcasing my experience within the brand marketing and communications field. -
12-Time Award Winning Published AuthorNovelist 1997 - 2015NovelistAll published content, including my complete work of fiction is listed by date within my professional portfolio and may be provided upon request.
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Director - Communications & PrItc Management Group Feb 2005 - Dec 2007Ottawa, OntarioOversaw the efforts of a Communications and PR team of 8 staff members and maintained a $10 million budget► Acted as key spokesperson► Engaged stakeholders in brand► Positioned company ahead of the competition with innovative, state-of-the-art marketing and communication initiatives► Created marketing efforts that rival competitors► Oversaw external communication strategies and execution, including effective media relations and crisis communications► Acted as an advisor to senior leadership on significant changes to corporate image, messages, and policy
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Director - Strategic Communications & BrandingTechconsult Solutions Jan 2004 - Feb 2005Ottawa, OntarioManaged a team of 4 web developers, 2 communications specialists and maintained an $8 million budget► Delivered corporate communications objectives through media relations, public relations, content development and delivery, and community-focused strategies that enhanced the visibility of the company's programs and their relevance to stakeholders► Responsible for the overall brand image across all communications platforms and, through strategic and intelligent marketing, grow brand engagement and loyalty► Served as the strategic lead for all media and marketing messaging
Shannon Lynch Skills
Shannon Lynch Education Details
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University Of ConnecticutCum Laude -
Algonquin CollegeWith Honors -
Marketing & Branding WorkshopDuration: 6 Months -
Social Media & Public Relations CourseDuration: 6 Months -
Strategic Planning & Budgeting ProgramDuration: 3 Months
Frequently Asked Questions about Shannon Lynch
What is Shannon Lynch's role at the current company?
Shannon Lynch's current role is Director of Brand/ Marketing/ Communications/ Social Media/ Public Affairs/ Stakeholder Relations.
What schools did Shannon Lynch attend?
Shannon Lynch attended University Of Connecticut, Algonquin College, Marketing & Branding Workshop, Social Media & Public Relations Course, Strategic Planning & Budgeting Program.
What are some of Shannon Lynch's interests?
Shannon Lynch has interest in Eclectic, News Junkie, Communications, Health, Networking, Children, Creative Arts, Wildlife Preservation, Environment, Cbc Radio And Tv Buff.
What skills is Shannon Lynch known for?
Shannon Lynch has skills like Leadership, Direct Marketing, Crisis Communications, Social Media, Stakeholder Engagement, Risk Management Consulting, Public Speaking, Brand Marketing, Brand Development, Corporate Branding, Press Releases, Media Relations.
Not the Shannon Lynch you were looking for?
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Shannon Lynch Colbourne, MBA, CFA
President & Ceo, Cape Breton Beverages & Trans-Atlantic PreformsSydney, Ns2canaccordgenuity.com, bcimc.com1 (778) 4XXXXXXX
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Shannon Lynch, MCT, CCLP
Founder | Microsoft Certified Power Bi Trainer | Business ConsultantGreater Toronto Area, Canada
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