1. Led and managed the Integrated Marketing Communications (IMC) and Go-to-Market (GTM) strategies for Infinix, resulting in increased brand awareness and revenue growth.2. Developed and executed strategic brand building activities, including CSR campaigns and image building initiatives, to enhance internal and external communications and drive brand differentiation.3. Collaborated with headquarters to develop and enhance brand guidelines, ensuring consistency across all marketing… Show more 1. Led and managed the Integrated Marketing Communications (IMC) and Go-to-Market (GTM) strategies for Infinix, resulting in increased brand awareness and revenue growth.2. Developed and executed strategic brand building activities, including CSR campaigns and image building initiatives, to enhance internal and external communications and drive brand differentiation.3. Collaborated with headquarters to develop and enhance brand guidelines, ensuring consistency across all marketing channels.4. Developed and managed budgets for various models to achieve yearly sales targets, while maintaining profitability and cost-effectiveness.5. Successfully managed multiple agencies and vendors to deliver a comprehensive marketing calendar, prioritizing time management and effective communication.6. Proactively identified and planned activations and promotions across Pakistan to maximize brand visibility and reach.7. Curated all content for traditional media, social media, PR, and hybrid media, ensuring alignment with brand messaging and overall marketing objectives.8. Additional Responsibilities:a) Led media buying efforts for digital and traditional platforms, optimizing budget allocation and targeting to maximize ROI.b) Spearheaded successful product launches, resulting in Infinix becoming the highest-selling smartphone brand in Pakistan since 2020.c) Developed and nurtured strategic partnerships with other brands, channels, and entities for co-branded campaigns that enhanced brand perception and customer engagement.d) Managed the E-commerce portfolio on both owned and partner platforms, such as daraz and other portals, driving online sales revenue and optimizing customer experience.e) Hired, trained, managed, and motivated a high-performing team to drive marketing success and deliver exceptional results.f) Conducted regular market research to identify current audience trends and implemented insights to inform strategic decision-making. Show less