My research interests are at the nexus of entrepreneurship and organization theory, and focus on various aspects of legitimacy in the entrepreneurial process:- Legitimacy perceptions in the gray areas between legitimacy and illegitimacy; legitimation strategies of controversial businesses/new technologies (e.g., Fracking, Foie Gras, GM Foods...)- Decision-making and cognition: exploring the mindset of various types of legitimating audiences (e.g., citizens, investors, managers, entrepreneurs)- Minority entrepreneurship: Achieving sustainable growth, recovery from business failuresMethods: Conjoint experiments, Quantitative text analysis