Marketing / social media consultant, creative director and digital influencer: content creator, content editor and curator, PR / Press lead and copywriter in areas of fashion, apparel, personal care, grooming, retail, foods and beverages.Portfolio https://sourabhsharma.carbonmade.com/- Influencer roadmap for influencer marketing campaigns by creating / growing programs to attract, engage and convert influencers on monthly budgets from $0 to $2M- Email marketing including lead generation and growth campaigns, creating content, copy and segmentation.- Social media and content creation (including video), from ideation and design to deployment, measuring and reporting - Strategy and implementation of paid / earned social campaigns with monthly campaign budgets from $5k to $1MWorked as a digital influencer with:- beauty / lifestyle / fragrance brands (Killian, Barbor, Creed, Boy Smells, Juice Beauty, Meridien Grooming, Biotherm, Sol de Janeiro, Ligne Blanche, Givaudan, Vessel, etc.) - foods (Aperol, Keurig, Skrewball Whiskey, Writer’s Tears Whiskey, etc.), - Tech (Pinterest, Citizen’s Bank)- Travel and hospitality (Kempinksi Hotels Worldwide, Marriott Hotels Worldwide, Compagnie Airlines, Swiss Tourism Board, NYC GO, etc.)Complete work on https://instagram.com/sssourabh and press on https://sssourabh.com/press/

Histoires de Parfums is a niche perfume brand focusing on fragrances named after years, materials, art and elements, including historical characters, books, and rare elements. It is distributed online (ecommerce) and in fragrance stores worldwide, focusing on the US, France, Italy, UK, UAE, Korea and more. The role (freelance) involves overseeing all areas of digital marketing and creative for Histoires de Parfums and Olibanum perfumes (the brand's sister fragrances) in areas of- Overall Creative Direction: overseeing all elements of design and communication of the brand, per campaign and per season- Social Media Management and Creation (Instagram, Tiktok, LinkedIn): all creative content direction, creation and deployment of social media across the platforms. Includes Content Creation (Video and Visual)- Ecommerce Strategy: all aspects of ecommerce sales, user retention, website design and management, and ecommerce A/B testing to increase AOV - Email Marketing / SMS Marketing: the biggest driver of revenue for the brands, involving copywriting, design and A/B testing all email marketing with best practices- Creator Praetorships and Influencer Marketing- Retail Partnerships

FIG or out is a digital, creative and PR agency.Manage the digital and performance marketing for social media (paid, earned, owned), email marketing (particularly with Shopify integration), influencer marketing (full ownership of roadmap from identification to content to measuring and reporting ROI), PR, growth marketing, digital strategy, content marketing and brand communications. Full cycle communications with clients from proposals, account management to reporting. Clients are in CPG, beauty, e-commerce, fashion, apparel, food, travel, and media.- Paid / unpaid / earned social campaigns (develop, implement, activate, optimize & report results) and SEO, managing variable campaign budgets.- Influencer marketing campaigns: owned the influencer roadmap by creating / growing programs to attract, engage and convert influencers. Measured and reported ROI per influencer, per campaign, across the awareness to sales funnel.- Email marketing including content, editorial / copywriting. Customer retention and micro-targeting of key customer segments with measurable results on e-commerce and key KPIs from awareness to direct revenue. - PR strategy and outreach for brands, events or launches, including press placements, pitches & strategic partnerships.- Continuously developing POVs on blogs, frequently publishing work on leading social media print and online portals, and invited to present at national conferences on marketing and social mediaComplete work and portfolio on www.FIGorout.com

Print All Over Me is the world's leading print on demand fashion line for high end custom creations, focusing on e-commerce, collaborations and wholesale. Leading collaborations include Cartoon Network, Giphy, Tumblr, V Magazine, Grindr, New York Mag, Vogue, BCalla, Gayletter, Made LA, and more.Directly manage teams of marketing and operations for social media marketing, creative, brand partnerships, e-commerce, digital marketing, paid social and email marketing.

buywith is an immersive livestream shopping platform and influencer marketplace, which seamlessly integrates into any ecommerce website, empowering retailers and brands to connect with their audiences. Clients include Ulta Beauty, Walmart, Dafni Hair, Michael Kors, La Roche Posay, IT Cosmetics, Too Faced, MAC, Jouer, COSRX, Steve Madden and more. - Overseeing content (written/copywriting and video/visual) to secure placements in social media outlets, the website, and all marketing materials to generate awareness and cement a foothold in thought leadership in the space of marketing, social media, live stream shopping, shopper behavior and customer insights- Creative oversight and creation of all video and visual design marketing - Lead copywriter of all external publications, press, internal blogs, marketing materials, etc.- Overseeing B2B marketing channels (LinkedIn, X - formerly Twitter) to generate qualified leads of clients and leads as part of an inbound marketing strategy- Overseeing B2C marketing channels (Instagram, YouTube, TikTok, Threads) to generate qualified influencers to onboard the content creator marketplace

Niche perfumery for established and emerging brands in North America. Ownership of digital department, focusing on a plethora of brands including Histoires de Parfums, Comptoir Sud Pacifique, Montale Parfums and Etat Libre D'Orange.- Creative director for all commercial assets, e-commerce assets, influencer, digital campaigns, paid social and digital marketing.- Head of growth marketing for e-commerce, managing full funnel marketing from sampling to purchase to loyalty programs, managing teams of operations and marketing.- Head of email marketing division to implement branding, segmentation and retargeting, copywriting. Adjacently managing designers / creative team.- Attribution modeling for driving growth, combining creative with digital and paid social.- Influencer marketing, affiliate marketing, press and PR for securing partnerships with ambassadors and content creators, measuring growth via analytics primarily for Instagram/Facebook and Tiktok, as well as publications in leading beauty outlets

Dot & Pin brings back the personalization to travel, with an AI powered chatbot and local human expertise available a message away.Manage a team of 3 for social media, paid social, content curation and creation, creative direction, copywriting, database management, influencer negotiations and management, email marketing, venue based sales and account management for NYC and LA markets.

Romio is a platform that allows users to search, discover and book local services through trusted experts and friends. - With the objective to scale and optimize app downloads, engagements and conversions, manage a team for all social media, creative, branding, messaging, digital marketing, paid social and influencer marketing.- Structured the branding and marketing team and strategy for implementation and execution of paid social and influencer marketing, working cross functionally with operations and engineering.- Managed paid social marketing across platforms with creation through optimization of campaigns on Facebook/Instagram.- Designed and delivered creative, copy and visual assets for in app, site and social platforms.- Managed the influencer marketing funnel with search, training, content creation and measurement, integrating a partnership with INTOapp for successive downloads and tracking.

Regional lead of paid social amplification of influencer marketing campaigns at an INC5000 & Forbes 30 Under 30 Company. Full cycle communications with sales teams (proposals, pitching, knowledge sharing), account management teams (implementation, activation, optimization and reporting) and platform partners (Facebook, Google). Clients are in CPG, beauty, food, advisory, insurance and media.

Client management, account management and provision of consultative marketing solutions to Top 10 Fortune 500 companies in personal care, beauty and foods. Quantitative research and discrete choice modeling backed strategies in areas of brand management, communications, product portfolio management, product development and social media research.Marketing and PR manager for the North American offices: responsible for all PR and social media / digital marketing, e-mail marketing, management and measurement of ROI across all B2B social media platforms

Strategy associate in the pharma / consumer health practice, specializing in the Western European market.

Assessed the competitive East African marketplace for a leading construction consultancy firm by analyzing growth opportunities, assessing financial implications of potential mergers

New product development, marketing and innovation, embodying cross functional work in international markets (Latin America and Asia). Brands include:Maybelline New York - MascaraSoft Sheen/Carson - Ethnic Hair Color Matrix Professional - Hair Color Strategic Innovation Group, specializing only in innovation for hair color