Sergey Sukhov Email & Phone Number

Limassol, Cyprus

Creating an atmosphere of commercial partnerships between the holding’s products, global ad platforms, and our customers with QoQ xx% growth.

Limassol, Cyprus

- Started a relocated TikTok business of Aleph Group (CY and EE) as the focus direction from scratch- Growth number of new advertisers' revenue, manage to support the client relationship and their future expansion plans- Leading acquisition efforts across the top clients of the EE and Cyprus with XFN team of 10+ (UAE/UA/EU)- Multiplier growth on a book of business and leading TikTok team across 2 offices.- Positioning Cyprus as the area to work with partners worldwide- Managed annual and quarterly business planning; identified and detailed sales focus areas and client portfolios- Engaging with key direct clients and agencies with different TikTok internal & external programs- Evangelizing adoption of TikTok as an advertising platform;- Developed top partners strategy, coordinating x-functional teams to define mission, strategy, and priorities.- Defined strategic positioning, detailed financial projections, assessed capability requirements, and defined the corporate hierarchy model.

- Leading multi-million dollar acquisition efforts across the top 2 clients of the region & XFN team of 10+ (UAE/IL/US/EU)- Triple-digit growth in current advertisers' revenue, positioning EE as a growth market among TikTok's global markets in 2022- Managed annual business planning; identified and detailed sales focus areas and client portfolios- Engaging with key direct clients via the TikTok JBP program- Evangelizing adoption of TikTok as an advertising platform;- Launched with TikTok HQ SDK and CPP betas in the EE region.- Developed top TikTok’s client strategy, coordinating x-functional teams to define mission, strategy, and priorities.- Developed turnaround business plan for a leading top 1 client.- Defined strategic positioning, detailed 2-year financial projections, assessed capability requirements, and defined the corporate hierarchy model.- Driving XFN activities and experience exchange like Health & Fitness Community, Policy, and online events participation.

Twitter Ambassador in CIS area:- Prioritizing and managing multiple responsibilities- Leading local campaigns to drive brand awareness and performance metrics on Twitter with partners- Leading partnership with local agencies and direct clients to develop business communication projects with them on Twitter- Leading extensions of local brands via Twitter, working on special projects and media flights- Working with budgets of more than 500 000 USD / month — Large Customers Solutions;- Meeting quarterly and year goals for business acquisition and revenue targets, as well as key quality and operational metrics- Developing marketing campaigns with clients on Twitter including creative positioning, key art, and video execution, audience identification, brand lift surveys, media strategy, and launch roadmaps.- Understanding and utilizing CRM and Analytics tools such as Salesforce.com and Tableau to track pertinent pipeline metrics and sales progress as well as developing forecast and activity prioritization- Understanding and utilizing CRM and Analytics tools such as Appsflyer and Adjust to track client's CPI/CPA/ROI/ROAS metrics- Creativity, have initiative, and can constructively advocate and innovate on behalf of the advertiser

Hong Kong Sar

Main responsibilities: ⁃ Establishing partnerships and organizing meetings with potential customers ⁃ Planning and monitoring of new marketing initiatives. ⁃ Searching for new markets and developing them ⁃ Quality control (Improving the quality of sales of company services) ⁃ Representing the company by attending conferences, meetings, and industry events ⁃ Budget execution ⁃ Processing and implementation of customer’s offers ⁃ Setting goals for marketing, sales, and business growth departments. ⁃ Preparing business plans ⁃ Staff training

Czech Republic

User acquisition team management to launch and analysis of mobile and desktop:• CPA• CPI• CPL- campaigns on own pop, in-app, push, and banner traffic (direct pubs) with subsequent optimization and their output to media buying; ⁃ Organization of work and monitoring the implementation of the launch for advertising campaigns of CPA managers; ⁃ detailed internal reporting to the head of the company's sales department; ⁃ Thorough coordination of working conditions (payment, hold, reporting) with partners ⁃ Analysis of promotions and global market trends (AppAnnie, Adplexity, GeoEdge, etc.); ⁃ Communicating with partners on behalf of the company; ⁃ Regular analysis through the company’s own internal and external tracking systems (Voluum, Binom, AdsBridge, etc.); ⁃ Communication with international partners; ⁃ Working with budgets of more than 350 000 USD / month; ⁃ Collaboration with the creative department and setting goals for creating landings; ⁃ Representing the company during international conferences ⁃ Attracting new international customers for the company

Israel

- participation in digital conferences as a lead speaker from VK- develop the most significant CIS advertising agencies in myTarget (https://target.my.com);- monitoring the work of branches;- work with the leading advertising services (VK, OK, My World);- work with analytics services like Tableau;- organization of events like workshops, small conferences, or webinars; - attracting new customers and maintaining long-term relationships with existing ones;- development of personal financial conditions for partners (incentives, target plans);- experience using Agile, Scrum practices- working with Jira, Confluence

Start of AdWords Support Center (BBDO Worldwide Network)- attracting new customers and maintaining long-term relationships with existing ones;- participation in conferences, negotiations;- business trips and customer base development in the regions;- creation of advertising campaigns and their optimization;- analysis of the effectiveness of advertising campaigns;- development of the concepts for ad campaigns, advertising texts, slogans, etc .;- creation of texts of any volume and any type;- promotion on one of the main Internet advertising platforms;- work with Salesforce;

Master'S Degree, Journalism

Bachelor'S Degree, Communication, Journalism, And Related Programs