Developed and maintained real-time Salesforce dashboards, enabling leadership at VTS to track key metrics. Collaborated with marketing and finance teams to optimize budget allocation, resulting in a 15% increase in pipeline influence and a 12% reduction in spend. Calculated ROI across marketing channels and worked with cross-functional teams to enhance content strategies, boosting engagement and revenue attribution. Created an MQL scoring model that generated $3M in new business and an account scoring model that reduced churn by 10% and increased upsell opportunities by 15%. Led segmentation strategy updates, automated campaign operations, and managed the marketing tech stack. Regularly presented performance insights to leadership and educated teams on key metrics and their impact.

Created key performance indicators (KPIs) and assess outcomes for departmental initiatives and activities related to student retentionCollaborated with Admissions as primary liaison for all Paul College undergraduate admissions effortsIncreased admitted student yield by 4% during COVID-19 pandemicCreated and implemented virtual admitted student programming; which included 37 sessions, over 1,000 unique attendees, and participation from over 100 faculty, staff & studentsDoubled student applications for the Rutman/Och Advancing Women’s Leadership Initiative for the 2020-21 academic yearProvided direct supervision and mentorship for 1 FIRE Program Coordinator Coordinated with Dean’s Office to create articulation agreements with all 7 members of the Community College System of New Hampshire (CCSNH) to increase transfer enrollments from community college studentsDeveloped innovative strategies to promote Paul College with Director of Communications and Marketing Implemented process to track and gather information from students that take a leave of absence from the university or choose to withdrawServed as staff representative for mentorship subcommittee with Paul College Advisory Board as well as for Paul College’s GOLD Board (a young alumni advisory board with 14 members that have graduated from Paul College within the last 10 years)Managed Paul Pathway Program, an alternative path for students not admissible for direct entry into Paul College to gain entrance into Paul College after one semester, in collaboration with University Advising Center and AdmissionsTaught “Peer Advisor Training” and “Freshman Experience” courses as part of FIRE ProgramCrafted and implemented diversity, equity and inclusion curriculum into FIRE Program

Managed the following programs which impacted more than 3,000 students:o FIRE (First-Year Innovation & Research Experience) – a nationally recognized first-year experience program that focuses on student transition to university life through mentorship, involvement, and skill developmento Paul Scholars – a scholarship and co-curricular program to support and recognize the most academically promising students entering Paul Collegeo Sophomore Shadow – (created, developed and executed this program) - a hands-on program forsecond year and transfer students focused on identifying their academic and professional passions through connections to alumni and companiesManaged budget for all 3 programs listed above.Launched LinkedUp app for FIRE Program, a comprehensive mobile app that first-year students use to track points, RSVP to events and connect with each otherHelped recruit over 50 Paul Scholars for 2018-19, 2019-20, and 2020-21 academic years - increasing program by over 100% across three yearsMaintained 95% retention rate among 4 cohorts of Paul ScholarsIncreased student participation in FIRE Program by 185% in 3 yearsCreated and distributed monthly and biannual reports to UNH executive leadership on program resultsHelped counsel and advise Paul College’s 2,500 undergraduate students Collaborated with several offices across campus, including Health & Wellness, Career & Professional Success, SHARPP (Sexual Harassment and Rape Prevention Program), and UNH GlobalPresented at 3 national conferences about the effects of the FIRE Program on student populationCreated weekly reports monitoring and evaluating student involvementOversaw FIRE Igniters group, a student-advisory board for FIRECo-facilitated Peer Advising Program (32 upperclassmen) with Dir. of Undergraduate ProgramsCommunicated and advised 33 FIRE alumni mentorsManaged the FIRE Program Facebook, Twitter, Instagram and blog series

Managed marketing, promotions & in-game entertainment for six ticketed sportsIncreased overall attendance by 22 percent across ticketed sportsIncreased student attendance by 53 percent across ticketed sportsGrew Facebook likes by 82 percent, Twitter followers by 38 Percent & Instagram followers by 225 percent in one yearCreated monthly analytic reports for UNH Athletics social media accounts & email marketing initiatives Generated over $7,000 in ticket sales from collecting fan information through weekly social media contestsSupervised ‘Cat Crew Marketing & Promotions internship programServed as marketing contact for NCAA Men’s Ice Hockey Northeast RegionalOversaw and effectively allocated $20,000 marketing budgetManaged the design of all printed marketing collateral

Helped grow football attendance by 59 percent, men’s hockey by 5 percent, women’s hockey by 35 percent, men’s basketball by 13 percent, women’s basketball by 18 percent, and student attendance by 47 percent Assisted in increasing overall ticket revenue by over 13 percentDeveloped and implemented marketing plans, promotional schedules and game contests Created promotional materials that includes flyers, web advertisements, emailsCreated and managed @HarvardCrimZone, a Twitter account specific to the student rewards programBuilt, updated and organized email databases consisting of over 50,000 emailsProduced game time lines and public address announcements scriptsBrought in over $25,000 in revenue from our youth opportunities program Created and shaped relationships with outside organizations, such as Home Base Program and Girl Scouts

Gymnastics Co-DirectorCreated, organized and implemented promotions, contests and other game day activitiesCreated flyers, newspaper ads, e-cards, and newslettersAssisted with email and direct mail marketing effortsProduced game time lines and public address announcement scriptsPlanned and executed special events for students, fans, and Wildcat Kids' Club membersExecuted game day event management (including pre-game, in-game, post-game production)

Managed public relations for the 2012 Northeast Delta Dental International, LPGA Symetra Tour eventWrote and distributed press and photo releases to local, regional and national media outletsCreated and implemented a promotional campaign involving golf courses and stores throughout New HampshireDeveloped radio copy that aired on all NH Clear Channel radio stationsCalculated monetary values to media coverage and prepared and assembled media coverage summaries Contributed in creating branding initiatives and promotional ideas for clients

Conducted market research for Irving Oil sport marketing propertiesWrote press releases for clients’ events, new hires, major news, etc.Calculated monetary values to media coverage and prepared and assembled media coverage summaries Confirmed over twenty breweries for 2011 NeighborWorks Greater Manchester’s beer tastingWrote radio public service announcements for several clients’ charity eventsContributed in creating branding initiatives and promotional ideas for clients

Worked all events that came to the TD GardenUsed Eloqua to send out presale information regarding upcoming events to TD Garden InsidersTook photos of events for Facebook, Twitter, and TDGarden.comUpdated inaccurate and outdated documentsManaged and distributed Garden Neighborhood Charities donations appropriatelyCommunicated with and escorted local media for all concerts at the TD Garden