Samanta Sarni Tira Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

As the General Manager of Partnerships and Fundraising, I have been at the forefront of driving the organization's growth and sustainability. Leading the strategic fundraising unit, I have successfully raised over $2.1 million within just 9 months, fueling our mission to create lasting impact.My expertise extends beyond fundraising. I have also been instrumental in crafting our company's mental health strategy, ensuring that our work not only supports the communities we serve but also prioritizes the well-being of our team and partners.

Dhaka, Bangladesh

- Evaluating and implementing business solutions for ShopUp’s growth ranging from agriculture to social ventures- Devising marketing strategy, value proposition, and marketing objectives to support business growth and development- Advising the Product Team to implement UX strategies for the app and website- Assisting the founders in strategic decision making- Conducting in-depth user research to identify pain points and gaps in current experience and executing strategies to meet the gapsNotable Projects:- Launching MokamX, a self-service B2B ecommerce app for retailers of Bangladesh- Redesigned marketing campaign management and digital advertising funnel for the Reseller Platform to improve registrations by 281%- Completed in-depth user and market research to develop brand personas for the Mokam brand

Dhaka, Bangladesh

I oversaw the entire digital product journey, from defining the scope, building the technology, creating a good customer experience, and acquiring customers & driving growth. - User & market research to identify product gaps and find new business opportunities- Concept design for various digital features for the skitto app and website to support business growth- Oversee product positioning strategy- Developing prototypes and conducting user testing for features- Drive product launches by collaborating with the pricing, sales and marketing teams- Data analysis for skitto web and app features and implementation of improvementsNotable Projects:- Implemented over 20 different skitto app and web features to meet business objectives and growth

Dhaka, Bangladesh

Use of lean methodology & agile process to develop concepts, service blueprints, prototypes and MVPs for several app & web features. Solely responsible for UX design, customer validation & iterations- Conducting user and market research through in-person interviews, FGDs and field visits to identify market opportunities for new and existing features- Collaborate with the sales and digital development team to identify gaps in the current processes and design solutions to bridge the gaps- UX design for skitto website and app- Planning and executing digital marketing strategies (social media advertisements, display and SEM) to meet marketing objectives and attain business growth- Developing ideas for marketing campaigns- Analysing data to develop marketing strategies and plans- Driving customer acquisition through the skitto website- Liaising with Media AgencyNotable Projects:- Developed the concept (UX and customer journey) and marketing launch strategy for skitto forum platform (a crowdsourced platform aimed to reduce customer service costs)- Designed digital product and digital marketing campaigns to launch skitto’s data portfolio features- Designed digital product and marketing campaigns to launch skitto referral feature to improve customer acquisition

Dhaka, Bangladesh

- Planning and executing digital marketing strategies for skitto, a brand of Grameenphone Ltd. to meet marketing KPIs and business growth- Liaising with skitto’s Media Agency to launch social media advertisements (Facebook Instagram, TikTok), Display Marketing, Search Engine Marketing (SEM) and digital affiliate (influencer) programs and developing ideas for marketing campaigns- Search Engine Optimization (SEO)- Analysing data to develop marketing strategies and plans- Driving customer acquisition through the skitto websiteNotable Projects:- Increased year-on-year digital ad conversion by 70% and online SIM sales by 150% with only a 12% increase in budget- Revamped Search Engine Marketing to get CTR of 39%- Launched influencer marketing (affiliate marketing program) to reduce online acquisition cost by 22%

Dhaka, Bangladesh

- Grow and develop clients’ businesses by preparing and executing marketing campaigns, policies and programs- Training junior planners - Working with other agencies to undertake market research to help clients identify market opportunities for their new and existing services- Developing digital marketing strategies for clients to meet marketing objectives - Developing ideas for marketing campaigns (social media, digital & activations)- Analysing campaign data to develop marketing strategies and plans- Liaising with external production, research and activation agencies to support clients’ business- Conducting market research with internal teams for clients’ brands- Preparing marketing pitch decks to win new clients for the agency

Dhaka, Bangladesh

- Grow and develop clients’ businesses by preparing and executing marketing campaigns, policies and programs- Working with other agencies to undertake market research to help clients identify market opportunities for their new and existing services- Developing digital marketing strategies for clients to meet marketing objectives - Developing ideas for marketing campaigns (social media, digital & activations)

I was the chief editor of several IBA magazines.-IBA Fresherz Magazine- Brandwitz 2012- Brandwitz 2013- Polymics- IBA Graduation Souvenir

Dhaka, Bangladesh

-Researching digital trends and see how they can fit Bangladesh's scenario-Plan digital marketing campaigns for client brands -Act as the bridge between the client and agency to ensure smooth workflow

Dhaka, Bangladesh

Planning activations for marketing campaigns for client brands

Bachelor Of Business Administration (Bba), Marketing, 3.86 (Out Of 4)

Activities and Societies: IBA CC (Vice President of Publications Department) Director's List Salutatorian

A Levels, Science, 3As (Out Of 3 Subjects)

O Levels, Science, 7As (Out Of 7 Subjects)