Sergei Trofimov Email & Phone Number

Москва, Россия

CFO in a promising startup (financial management, lending and deal structuring, financial flows and risk management). BusGO - a pioneering platform set to transform your bus travel experience.

Moscow, Russia

Organization of own business from scratch.Product creation, organization of own and contract production. Building all business processes, definition and realization of marketing strategy, search for employees and performers on outsourcing.The BEDFOR brand was created - premium quality pet products. Production and realization of goods was established. Contracts were signed with federal chains for joint promotions (e.g. Magnit together with Whiskas), in the framework of which our goods are purchased as a prize fund. According to Ozon analytics, BEDFOR brand is among the top 1% of sellers in its category, despite the fact that we compete with sellers of cheap mass goods from China.

Moscow, Russia

I joined the company when the car leasing business was just beginning to take shape. I started as a general manager, fulfilling my personal sales plan. The functions were cold search of clients, negotiations with the first persons of companies, building business relations with car dealers.Then he began to form his own team, passed on his experience, and engaged in mentoring. By the end of 2012, I had formed a group of 6 managers.After a year of work in the company, successful fulfillment of tasks allowed me to become the head of the department. I formed a department of 20 people. I conducted presentations for candidates, group and personal interviews. I developed a system of indicators, tools for effective sales. In 2014, I increased the number of employees in my area of responsibility to 40 people, that is, I formed 2 sales departments. I formed a culture of achievement, performance. Managers from my team were invited to take on new roles in VTB Car Leasing and headed other departments. I was actively involved in product development, marketing, and improving internal business processes.At this stage, my team concluded over 2,000 deals a year. Yield and deal structure regulations were met.In 2016, I was promoted to Territory Dealer Director. At this point, I packaged the sales methodologies and schemes into an auto leasing sales system. The demonstrated efficiency of the system made it possible to transfer it to the entire VTB Leasing network, including the regions. In 2013-2016, VTB Leasing became the leader in car leasing sales. VTB Leasing became the leader in terms of the number of transactions in the car leasing segment. I am also responsible for this.