Studio Carbon is an award-winning global design studio that works at the intersection of technology, systems thinking and storytelling to build solutions for an abundant and thriving future.

In my role as Principal & Lead Architect of Spatial & Experience Design at Studio Carbon, my responsibilities revolve around curating innovative spatial experiences that encompass exhibitions, techno-spatial designs, and AR/VR development. I lead initiatives that delve into the future of smart cities, exploring the potential of transformative urban landscapes. Beyond Earth's boundaries, I delve into the uncharted territories of outer space colonies and life beyond our planet, envisioning pioneering habitats and environments. Guiding interdisciplinary teams, I channel a collaborative spirit to conceptualize, design, and bring to life these visionary projects. This dynamic role enables me to bridge imagination with technology, weaving together design narratives that redefine boundaries and shape the realms of spatial and experiential possibilities.

As Co-lead Visual Communication Designer, my role blends creative design and leadership. I have overseen visual strategies, collaborating with designers, stakeholders, and teams for impactful brand representation.In this role, I am responsible for leading design efforts by providing direction, mentorship to designers, and fostering innovation within the framework of brand identity. I am overseeing project management, coordinating tasks among stakeholders, and executing visual strategies that maintain consistency across various touchpoints. My creative skills are crucial in producing visual assets, effectively conveying complex ideas, and upholding brand guidelines to ensure brand integrity. Collaboration will be central to integrate visuals seamlessly across media, present concepts, and promote teamwork. Quality assurance will involve reviewing designs, offering constructive feedback, and ensuring alignment with goals. My role also includes nurturing a feedback culture, evaluating design effectiveness, and driving improvements. Advocating for a user-centric approach, I cater to the needs of the audience while compiling progress reports and effectively communicating outcomes to stakeholders.My role shapes visual identity and impact, combining design expertise and leadership for creative excellence and effective communication.

As a Co-lead Industrial Designer, my responsibilities encompass a range of tasks related to product design and development, team coordination, and strategic decision-making. My role involves collaborating with cross-functional teams to create innovative and aesthetically pleasing products that meet user needs and business objectives.In my role, I provide design leadership by collaborating with teams to develop innovative, user-centered product designs. I establish design strategies that align with project goals and conduct design reviews while offering constructive feedback. Understanding user needs through research and testing is a priority. I create prototypes and iterate based on user feedback, ensuring that designs optimize user experiences and journeys. Cross-functional collaboration is essential as I coordinate with engineering, manufacturing, and other teams, selecting appropriate materials and processes for designs. I manage project timelines and milestones to ensure seamless execution.I thrive on innovation, staying updated with industry trends and proposing new ideas. Mentorship is crucial, and I take pride in mentoring junior designers to foster growth and learning while encouraging continuous skill development within the team. Effective communication is key; I present designs clearly to stakeholders and ensure that final designs meet high-quality standards before production. Guiding design practices centered around users is a core value. I create sketches, prototypes, and models, ensuring that designs adhere to brand language and market trends. My goal is to consistently deliver designs that elevate user experiences and drive project success.These responsibilities cover the core aspects of my role as a Co-lead Industrial Designer, focusing on design leadership, user-centered approaches, collaboration, innovation, and quality assurance.

As the Chief Marketing Officer (CMO), my responsibilities encompass orchestrating the development and execution of strategic marketing initiatives aligned with our business objectives. I am tasked with managing brand identity, conducting comprehensive market research, and fostering customer engagement and retention. My role involves overseeing digital marketing efforts, crafting impactful advertising campaigns, and navigating public relations strategies to maintain our reputation. I lead a dynamic marketing team, fostering collaboration and innovation while closely coordinating with cross-functional departments. By analyzing data-driven insights, I ensure our marketing endeavors yield optimal returns on investment. My focus extends to international expansion, partnership cultivation, and staying attuned to emerging trends. My aim is to drive our brand's growth, influence, and innovation within the market landscape.

As the Principal and Lead of UI/UX Design, my role encompasses multifaceted responsibilities. I spearhead the creation of exceptional user interfaces and experiences by orchestrating collaboration among teams. I establish design strategies and principles that align with project objectives, overseeing design reviews and offering invaluable feedback. Deeply attuned to user needs, I conduct comprehensive research and testing, refining designs through iterative prototyping and user feedback. My collaboration extends across disciplines, liaising with engineering, manufacturing, and other departments to harmonize design execution. I am committed to fostering innovation, consistently exploring emerging trends and advocating for them. Mentorship is a cornerstone as I nurture the growth of junior designers, cultivating a culture of continuous learning. Effective communication punctuates my role — I present designs with clarity to stakeholders and uphold rigorous quality standards throughout the design lifecycle. Guided by user-centricity, I produce sketches, prototypes, and models that seamlessly integrate with brand identity and prevailing market trends, thereby delivering impactful and resonant design solutions.

During my tenure as Guest Faculty and Jury Member for the Techno-Design-Business-Entrepreneurship program at the Indian Institute of Technology, Gandhinagar, I had the honor of sharing my expertise and insights with bachelor students. In this role, I cultivated a dynamic learning environment, facilitating the exchange of practical knowledge, industry trends, and design methodologies.Serving as a jury member, I meticulously evaluated students' projects, offering constructive feedback and valuable critique to guide their creative growth. This experience not only allowed me to contribute to the academic journey of aspiring designers but also provided a platform to stay connected with emerging talents and their innovative ideas.Engaging in this fulfilling opportunity bridged academia and industry, fostering the next generation of design professionals. I am grateful for the chance to play a role in shaping the future of the field and for the continuous inspiration gained from the students' enthusiasm and creativity.

My experience as a Guest Faculty and Jury Member for master's students of UI-UX Design at the National Institute of Fashion Technology (NIFT), Gandhinagar, has been profoundly enriching. This role has allowed me to contribute to the education and development of emerging design talent. I have had the privilege of engaging with students on a comprehensive level, sharing insights, knowledge, and industry best practices within the realm of UI-UX design. Additionally, serving as a jury member has given me the opportunity to assess and evaluate students' projects, offering constructive feedback that aids in refining their design skills and approaches. This academic engagement has not only enabled me to foster the growth of future designers but has also enriched my own perspective through the exchange of ideas and exploration of innovative design concepts.

During my tenure as a Guest Faculty and Jury Member for the Product Design program at Gujarat Law Society Industrial Design Department, I had the privilege of imparting my expertise and insights to bachelor students. My role involved fostering a dynamic learning environment where I shared practical knowledge, industry trends, and design methodologies. As a jury member, I evaluated students' projects, providing constructive feedback and valuable critique to guide their creative growth. This experience not only allowed me to contribute to the academic journey of aspiring designers but also provided a platform to stay connected with emerging talents and their innovative ideas. It was a fulfilling engagement that bridged academia and industry, nurturing the next generation of design professionals.

During my tenure as a Product and Experience Design Researcher at the National Institute of Design, Ahmedabad, I concentrated on multifaceted domains such as agriculture, energy, circular economy, social design, design for systems, design architecture, urban planning, and policy-making. I engaged in comprehensive research initiatives aimed at unraveling innovative solutions within these fields. My role involved in-depth exploration of design strategies that intricately merged with social and systemic dimensions. Through a collaborative approach, I worked closely with interdisciplinary teams to conceptualize, iterate, and implement impactful design interventions. This experience has honed my skills in orchestrating design endeavors that transcend conventional boundaries and address complex challenges while fostering sustainable and inclusive outcomes.

During my tenure at Bajaj Ltd in Mumbai, I excelled in the role of Associate Product Designer, where I played a pivotal part in shaping product experiences. My expertise encompassed a range of key responsibilities, including employing design thinking methodologies to craft innovative solutions. I conducted comprehensive design research to deeply understand user needs and preferences. The process of concept ideation was an area where I thrived, consistently generating creative and impactful ideas. These concepts were seamlessly translated into tangible forms through prototyping, allowing for a tangible representation of the envisioned user experiences. My commitment to excellence extended to developing proof of concepts (POCs), validating ideas through practical implementation. My time at Bajaj Ltd not only honed my design skills but also reinforced my dedication to delivering user-centered, innovative, and effective design solutions.

With a specialized focus on lighting and human health, my experience as a Product and Experience Design Researcher has uniquely positioned me to drive innovation. Through comprehensive research and analysis, I've gained valuable insights into the intricate relationship between lighting design and its impact on human well-being. By delving deep into user behaviors and needs, I've successfully contributed to the creation of user-centered lighting solutions that prioritize both functionality and the enhancement of human health. Collaborating seamlessly with cross-functional teams, I've translated these insights into tangible design strategies that align with project goals. My commitment to staying at the forefront of industry trends has enabled me to propose novel ideas that push boundaries and challenge conventions. As a mentor, I've nurtured growth within my team, fostering a culture of continuous learning and skill development. By combining my expertise in lighting and human-centric design principles, I consistently strive to create designs that not only meet high-quality standards but also positively transform the way individuals experience and interact with their environments.

As an Associate Product Designer at Somfy's France division, my primary focus was on crafting personalized lighting experiences for homes. My role encompassed a range of design responsibilities, with a key emphasis on employing design thinking methodologies. I conducted comprehensive design research to deeply understand user needs, and from there, I engaged in concept ideation to generate innovative solutions. Through prototyping and the creation of proof-of-concepts (POCs), I transformed these ideas into tangible experiences. This process demanded close collaboration with cross-functional teams, ensuring seamless alignment with engineering and manufacturing aspects. My tenure was characterized by a commitment to innovation, guided by the principles of design centered around user needs. Within this dynamic, I took on the dual responsibility of fostering mentorship and skill development among junior designers, contributing to an environment of growth and continuous learning. My efforts consistently aimed to translate design visions into tangible, user-centric solutions that enriched home lighting experiences.

In my capacity as an architecture researcher, I have honed a distinct focus on the intricate interplay between lighting and the human environment. My research journey has been driven by a passion for understanding how lighting elements shape and influence our surroundings, profoundly impacting our well-being and experiences. This unique specialization has led me to delve deep into the nuances of how lighting design interacts with architectural spaces, considering not only the aesthetic aspects but also the physiological and psychological effects on occupants. Through rigorous exploration, I have contributed to the advancement of knowledge in this niche, uncovering insights that bridge the gap between design theory and empirical human responses. My work stands apart for its dedication to illuminating the often-unseen connections between light, architecture, and human behavior, ultimately striving to create environments that promote harmony, functionality, and a heightened quality of life.

As an Architecture Associate, I am engaged in various critical responsibilities that contribute to the successful execution of projects. Collaborating closely with project teams, I assist in developing innovative architectural designs that align with project objectives and client requirements. My role involves conducting thorough research to inform design decisions and presenting design concepts effectively to internal and external stakeholders. I participate in the creation of detailed drawings, models, and presentations that communicate design intent clearly. Furthermore, I contribute to project documentation, coordinate with consultants and contractors, and support project managers in maintaining project timelines and budgets. With a strong commitment to quality and design excellence, I work diligently to ensure that architectural solutions are functional, aesthetically pleasing, and aligned with industry standards.