• Overall responsible for all company’s operations of food businesses all over Pakistan. • Played the lead roles in acquiring new international exclusive licenses of premium brands, Mondelez Ice Creams UK &, Movenpick Fine Food Switzerland (Coffee) into Pakistan. • Design, implement and executed new strategies for sales (Outlet, Retail & HoReCa Businesses) and revisiting on time to time basis with changes where necessary.• Direct involvement in commissioning of Outlets, Kiosks & flagship stores as per International design philosophy.• Increases effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers, developing a climate for offering information and opinions; providing educational opportunities.• Builds company image by collaborating with customers, community organizations, and employees; enforcing ethical business practices.• Accomplishes subsidiary objectives by establishing plans, budgets, marketing plan • Managed succession planning and employees’ development programs to build for the future and retained top talent.• Coach senior managers to develop and communicate new strategy for continuous improvement and organizational effectiveness and its implementation.• Support Supply chain and sales to oversee design concepts with fundamental or new technology used for new or existing products or improvement to provide cost reduction, safety, customer requirements and market (Boutiques operation, HoReCa & Retail) growth.• Managing Imports of products in efficient and cost effective manner in compliance with local and international legislation and import policies. • Reviews operations and plan and executed requirements for sales planning and to ascertain product imports or outsourcing requirements to develop new markets.• Maintain quality service by establishing and enforcing organization standards as per defined worldwide standards of Froneri Switzerland S.A.

• An independent recruiting firm with third party contract with national and multinational organizations for hiring top talent/candidate/executives for a specific level on their behalf.• Assists premier organizations to locate candidates of world-class competence for their various job positions in Pakistan and abroad. • Coordinate with hiring managers to define necessary requirements for open roles.• Send recruiting emails to passive candidates and follow up when necessary.• Browse resume databases and portfolio sites.• Join social media groups and professional networks and interact with potential candidates.• Advertise open positions to external networks.• Ask for referrals from current employees, acquaintances and industry professionals.• Maintain organized own databases of candidates’ data.• Attend job fairs and organize career events• Keep in touch with past applicants.• Conduct benchmark research on compensation and benefits for various positions and seniority levels• Operations Management Consulting on contracts and services.• Also executive search and resource management for other head hunters within Pakistan. • Brand and franchise acquisition into Pakistan.

• Introduction and Implementation of a new HR methodology in relation to HR Business partners.• Responsible for preparation and implementation of Optimum Labor Establishment (OLE) for the entire workforce while identifying gaps and strategizing the way forward. • Balanced the company’s best interests with the employees needs to achieve business goals.• Implemented best management practices to maintain high morale.• Identified and defined high quality candidates in a tight job market and reduce cost per hire and turnaround time.• Developed and implement benefits and compensation programs that provided strong ROI.• Developed an instituted innovative staffing plan and reduce turnaround time (from time to post and time to fill) by 25%.• Simplified performance evaluation processes. Set the quality and quantity performance standards for all the departments.• Ensuring the Facility Managers are delivering to the customer principles and practices of facilities operations, maintenance, and management. • Collaborates with all management staff to identify and deliver the required administrative support operations for the organization.• Develops, evaluates, and maintains the management information system (MIS).• Maintains the organizations administrative policies and procedures manual.• Ensures the organizations compliance with applicable health, building, zoning, and safety licensing and certification requirements and its implementations.• Ensured compliance with federal, state, and local laws and best practices are efficient, accurate, timely, and responsive;• Managed the Corporate Insurance policies.• Responsible for HR and Administration department budget; review and negotiate HR-related contracts and agreements.• Oversee all matters relating to facilities and administration, including building lease, front desk, supply resource management and records function.• Serves as a member of the organizations key administrative decision-making and planning body.

• Introduced and effectively implemented a new concept OSS (One Stop Shop) for extending all administrative services to all internal customers nationally with excellence and further standardized processes at group level directly working with companies in Bangladesh, Thailand & Malaysia. • Facilitated, support and ensured that the business processes are followed in the region in accordance of specific Job descriptions. • Monitor KPI and the level of service excellence .• Keep an eye on over all the business needs, ensured to apply and adopt cost effective measures. • Facilitated all Corporate HR related functions at the Region. • Stimulate & motivate the team to enhance the performance in specific performance areas/indicators.• Ensured individual performance was in line with the company’s objectives.• Directly involved in processes of planning, designing, constructing, operating, maintaining, supervising and renovating building and facilities including corporate offices, MSC’s, Service Centers and involved in acquiring BTS Sites and its operations.• Directly responsible for Safety and Security in the entire region. Introduced security programs and related activities, ensuring compliance with government and company’s policies, developed and directed organizational safety and security strategy,• Responsible for identifying environmental risks and developed risk management strategies. • Facilitated all Corporate & Regulatory Affairs activities in the region and analyzed and interpret complex regulations on time to time basis. Assisted in preparation of documentation needed for regulatory submissions. Assured all audits so that organization and government standards on products / processes are met. Attended all applicable meetings as regulatory representative. Built and maintained effective relationship with authorities and associations. Ensured regulatory compliance in commercial activities in the region.

• Directly responsible for sales & marketing of Gulliver’s Travel Associates-UK (GTA), GSA in Pakistan with its online international hotels bookings and travel related products and services.• Directed and managed a team of 15 sales people with revenues in excess of USD 20 million.• Set annual department budget and territory sales targets in line with country and regional objectives.• Designed sales activities in conjunction with the Marketing department to support various product campaigns during the course of the year.• Developed and delivered training programs to new and existing recruits.• Monitored and reported all Field Sales activities through active measurement of productivity, profitability and retention levels in each territory represented by an appropriate mix of new and developed business.• Signed up several key accounts with in the communications, banking and textile sectors.• Implemented product and pricing strategies, monitored volume and revenue performance against plan and regularly liaised with operational and customer service staff to review and resolve customer needs and associated issues. • Develop and implement effective sales strategies• Establish productive and professional relationships with key personnel in assigned customer accounts• Negotiate and close agreements with large customers.• Prepare monthly, quarterly and annual sales forecasts.• Perform research and identify new potential customers and new market opportunities.• Over achieved GTA’s Quarterly budget by 7%, growing the total revenue by 32% yearly.• Implemented an automated sales activity management system, significantly reducing administration time and increasing sales call time by 20%.

• Hired on contract of one year by the new management in 2003 to uplift image, its business, operational processes and renovation of the property where required.• In-charge of all Public Relation, sales and marketing of the property.• Overall responsible for all events and its management in and outside the hotel.• Designed and implemented complete sales and marketing strategies for the property.• Redefine processes for sales, front office, F&B and Purchase/procurement at the property.• Formulated and implemented yearly ongoing PR activities and proceedings.• Developed new corporate accounts through earlier professional contacts in national and MNC’s securing maximum repeated business upgrading status and improving ADR for the property that year.• I was also instrumental in designing mock-up guest rooms as per market norms which eventually was finally approved for renovation of all rooms of the hotel. • Directly responsible for all social, print and electronic media advertising for the property. • Successfully completed the opening of new restaurant, meeting, conferences and banquet spaces for the property along with its marketing and sales.• Developed and introduced the client’s loyalty program achieving the incremental revenue of 20 % against the budget.

• Developed and maintained national and multi-national clients within the Financial, advertising, oil & Gas and telecommunication sectors.• Identified, established and managed multi-tier client to ensure long-term business relationship and achievement of corporate goals.• Gained significant market share within the industry through presentations at senior level, together with preparation and negotiation of contracts.• Responsible for monitoring of pricing actions and corporate tariff design to ensure profitability and yield are improved at all times.• Regularly accompanied junior sales people on calls to assist and guide them towards consultative selling techniques.• Coached and assisted the Business Development Representatives on regional level through complex sales and contract negotiations.• Responsible for forecasting annual volumes of business and its revenue for the area followed by a structured business plan to achieve growth targets.• Constantly monitor changes in the market conditions and its trends.• Formulate annual marketing plan and budget.• Achieved the ‘Sales Manager of the Quarter’ award in year 2002.• My tenure with the hotel initiated back in 1996 when I joined the property as Assistant Front Office Manager and in the year 2000 was promoted to the position of Front Office Manager. In the year 2001 transferred in the Sales & Marketing Department as Senior Sales & Marketing Manager.

• Overall responsibility for the commercial management by a dedicated client servicing and operations structure.• Proactively responded to client requirements through active cross-departmental communication and developing customized solutions to meet their needs.• Public speaking and interaction with civic/ business and industrial groups. • Inventory controls and stores management. • Carrying out technical negotiation with client’s and manufactures locally and abroad. • Evaluating any new product pricing in accordance to government import policies.• Liaising with media related agencies for product advertising.• Grew the product sales by a massive 60%, crossing budget by 18%. This was achieved through focused product marketing and aggressive sales initiatives.

• Joined in the new opening hotel program of Holiday Inn Crowne Plaza. • Planning and preparation of annual departmental budget by monitoring revenue.• Accumulating historical data for future projection. • Monitor and control departmental costs to ensure performance against budget.• Resolve all matters of conflict of interest keeping in view the overall operations of the hotel. • Achieved the laid down objectives, introducing appropriate changes and improvements and maintaining quality services. • Maintain the laid down standards for recruitment’s, selection, management of performance, disciplinary and grievance issues. • Training and development of existing and new recruits.• Supervises workload during shifts.• Evaluates the job performance if each front office employee.• Maintains working relationships and communicates with all departments.• Verifies that accurate room status information is maintained and properly communicated.• Resolves guest problems quickly, efficiently, and courteously.• Works within the allocated budget for the front office.• Enforces all cash-handling, check-cashing, and credit policies.• Conducts regularly scheduled meetings of front office personnel.• Prepare performance reports related to front office.• Maximize room revenue and occupancy by reviewing status daily. • Analyze rate variance, monitor credit report and maintain close observation of daily house count.• Monitor selling status of house daily. Flash report, allowance etc.• Monitor high balance guest and take appropriate action.• Ensure implementation of all hotel policies and house rules.• Operate all aspects of Front Office computer system. • Prepare revenue and occupancy forecasting.• Ensure that employees are, at all times, attentive, friendly, helpful and courteous to all guests Monitor • Review daily front office work and activity reports generated by Night Audit.• Review Front office log book and Guest feedback forms on a daily basis.

• Short and long term planning by setting up targets for respective dealers/Franchise in the program. • Conducting workshops and training sessions with reference to sales strategies and marketing of the product and its services and operational running of the Franchises. • Expansion and appointing new dealerships and sub- dealers in the network. • Develop and implement effective sales strategies• Establish productive and professional relationships with key personnel in assigned customer accounts• Negotiate and close agreements with large customers.• Prepare monthly, quarterly and annual sales forecasts.• Launching print media advertising to support Human Resource and hiring sales representative by conducting interviews for the dealers. • Preparing commission structures for the network in compliance with company’s policies. • Assistance to all bonafide dealers at Karachi to open new branch offices at regional level.• Actively involved in the launch and expansion of services in Punjab (North) in year 1995.• Achieved highest sales for the year, crossing USD 200,000 of new billed business in 1995.• Generate new sales through referrals and acquisition strategy, Supervise & coach FSE’s, SO’s to achieve targets & assist in closing significant deals.• Identify weaker areas for user traffic and involve RFT & Technical teams to rectify issues.• Meet & Exceed business relationship with high profile clientele including corporate sector, Government and civil agencies and individuals and Patrons.• Initially served in the organization at the capacities of Sales Coordinator, Sales Executive & Sales Manager respectively. NOTE: I had 02 tenure with the organization (Aug 1991- May 1994) and then (Mar 1995- Dec 1995).

• Ensured the smooth running of the Rooms Division’s/Reservation Department, ensuring the highest levels of guest service and guest satisfaction.• Conducted and/or participated team briefings on commencement of each shift in preparation of service.• Ensured all reservations are accepted, recorded and confirmed in accordance with hotel's policy and in an efficient manner.• Ensured maximized room occupancy with optimum ADR• Constant awareness of current business targets, actual budgeted and forecasted business levels. • Co-ordinate billing with Finance where necessary.• Be aware and analyze all forth coming business on a regular basis.• Ensure all guests are being offered an efficient, courteous and professional customer service.• Make sure all Rooms Division’s/Reservation Department quality standards are respected at all times.• Oversee the continual development of the Department tasks. Providing training, support, coaching and guidance to new and existing staff.• Support sales and revenue strategies, maximizing rooms’ occupancy and room rate.• Actively assist the Management of the Hotel in achieving financial and quality objectives throughout all the year.• Analysis of Rate reports and the production of policy relating to rate strategy.• Preparation of a monthly forecast of Rooms Revenue Report and also with assisting the Events team.• Advise management of upcoming events and revenue generating potential.• Decide what business the hotel will take and refuse with reference to increasing the overall revenue to the property.• Analyze and report on booking trends.• Obtain timely and accurate information on competitors including pricing, business levels and facilities available.• Advise the hotel management on ideas and methods of increasing revenue.• Propose annual room rates including executive up grades.• Meet daily with General Manager/Sale & Marketing Manager to discuss Revenue and Strategy.