SEO, Content Marketing and Growth at YachtLife.YachtLife is the first mobile app that optimizes luxury / private yacht charters around the world. Users can easily compare pricing and book on iOS, Android, or web.- Responsible for the decision-making of the entire content (and SEO) marketing growth stack and the growth loop strategy. Along with the project management / execution for all digital products (website, iOS, Android).- Work closely with product development team to help execute sprints and create marketing initiatives with the sales team to drive leads.Channel strategies created, executed, and optimized; including tools / resources used:- SEO / Backlinks (Ahrefs, SEMrush, Google Search Console)- ASO (AppFollow, AppAnnie, Google Play Console, App Store Connect)- Intercom- Social Media (Later, SocialCaptain)- Email Marketing (SendGrid, MailChimp)- Attribution / Analytics / Deep Linking (Branch.io, Google Tag Manager, Google Analytics)- CRO / CX (Google Data Studio, Unbounce, InVision)

Startup: Tutorean (Online, UK based, platform that connects students and tutors with a proprietary AI system)- Growth Marketing (Link building, link scraping, SEO, Pay Per Click (PPC), Google AdWords, Google Analytics, Facebook, Instagram, A/B testing, guest blogging)- Paid search strategy and search advertising- Product management and Customer service (update blog (Wordpress), email marketing (Mailchimp and Typeform), customer management (Intercom), project management (Jira)- Basic HTML and CSS

Agência 11Onze is amongst the most creative boutique Events and PR agencies in São Paulo, Brazil, focused on the Luxury Market. It delivers unique and glamorous experiences aligned to each client’s need.POSITIONS HELD:- Account Director/ Acting partner (Mar/15 – Jan/17)- Account Executive (PR)/ Project Coordinator (Sep/14 – Mar/15)CLIENTS:Grupo Arezzo, Grupo Iguatemi, Salvatore Ferragamo, Shopping Parque Dom Pedro, Unilever* Grupo Arezzo, owned by the Birman Family, is amongst the biggest Brazilian shoes brands with 5 luxury and high luxury brands: Alexandre Birman (high luxury), Ana Capri, Arezzo, Schutz, Fever. They export internationally (mainly USA). The brands Schutz and Alexandre Birman are found in major department stores such as Harvey Nichols and Saks Fifth Avenue; Schutz has been worn by Catherine Middleton. * Grupo Iguatemi is the Luxury reference in Brazil. They are a group of Shopping Centres, located throughout Brazil and are the pioneers in importing luxury brands into the country. Their impressive portfolio also extends into art (they hold one of the biggest privately-owned art collection in Brazil).KEY ACHIEVEMENTS:- Increased agency’s reach within Grupo Arezzo; began working with more of the Group’s brands (Arezzo, Schutz and Ana Capri)- Marketing coordination/ collaboration with Schutz (Collection launches, Sell-in Fashion Shows, Fashion Week after parties)- Maintained the agency’s relationship with old clients despite a recessive market KEY DUTIES:- Client (national and international)/ agency liaison - Liaison with Marketing Directors - Creative development and overseeing of corporate luxury events and PR initiatives (such as seeding) within national/ international markets- Creating partnerships with other luxury brands, social influencers and social events- VIP/ Celebrity management- Budget management (up to R$2mm/ £500 thousand / €550 thousand) - Agency, department and team management

Suporte Comunicação is the first boutique Press and PR Luxury agency in Brazil. Its clients are amongst the most celebrated luxury brands ranging from the wines and spirits industry to lifestyle to fashion, jewellery and makeup.POSITIONS HELD:- Account Executive (PR) (Sep/13 – Aug/14)- Event Producer (Nov/12 – Sep/13)CLIENTS:Babycottons, Bottega Veneta, Brown Forman (Jack Daniel’s, The Macallan, Santa Dose), Christian Louboutin, Grupo Iguatemi, Jaeger LeCoultre, Longchamp, Lacoste, Parmigiani Fleurier, Smashbox, Tiffany & Co., Topshop & Topman, Vail ResortsKEY ACHIEVEMENTS:- Guerrilla marketing for the introduction of Santa Dose in the Brazilian market- PR responsible for launch of The Macallan’s Amber and Ruby in Brazilian market- Event Manager responsible for the soft opening of Babycottons in BrazilKEY DUTIES:- PR for Brown Forman (management of brands and Jack Daniel’s ambassadors program) and PR for Smashbox Cosmetics- Planning, production and post production of luxury corporate events (Clients listed above)- Budget management (up till R$400 thousand/ £100 thousand / €110 thousand)

XYZ Live – (Apr/11 – Oct/12) – Entertainment CompanyPOSITION: Production Assistant Main responsibilities:- Support in the execution of music festivals- Hospitality of international artists- Events: Summer Soul (2012 and 2013), Ultra Music Festival (2012 and2013), Z Festival (2012 - 2014), Natura Nos (2011), Mrs. Carter World Tour (2013)Starts With You (SWU) – (Sep/11, Sep/12) – Music FestivalPOSITION: Production AssistantMain responsibilities:- Support in the execution of the music festival- Support with the coordination of one of the 04 event stagesLollapalooza – (Apr/12 and Apr/13) – Music FestivalPOSITION: Production AssistantMain responsibilities:- Support in the execution of the music festival- Support with the artists backstage areaLucas Shows/ Burbon Street – (Sep/11 – Dec/11) – Small Shows Company focused on Jazz/ Blues/ SoulPOSITION: Logistics Planning Assistant Main responsibilities:- Transportation, food, hospitality shows logistics (São Paulo and Brazil) for national and international artists- Planning and execution of small music festivals (Paraty Latino, Burbon Street festival)Euforia Produções – (May/11 – Jun/11) – Independent shows production companyPOSITION: Production AssistantMain responsibilities:- Support in the execution of shows- Support and coordination of stage and backstage area- Highlight: Luiza Possi’s show DVD taping, 5 a Seco

Young & Rubicam Brazil is part of Grupo Newcomm.POSITIONS HELD:- Market Intelligence Assistant (Aug/10 – May/11)- Intern (May/09 – Aug/09)KEY DUTIES:Analysis of a brand’s positioning within LATAM using the quantitative and qualitative opinion of a predetermined target. Helped in the development of a brief for the merge between Perdigão and Sadia (frozen food companies)

KEY DUTIES:- Video editing of TV show content

Model United Nations, also known as Model UN or MUN, is an extra-curricular activity in which students typically roleplay delegates to the United Nations and simulate UN committees. This activity takes place at MUN conferences, which is usually organized by a high school or college MUN club.POSITIONS HELD:- Delegate- Chair- Secretariat (organization of SPMUN and BRAMUN conference in 2007)CONFERENCES:- SPMUN (São Paulo MUN): 2003-2007- BRAMUN (Brazil MUN): 2005-2007- THIMUN (The Netherlands): 2006- LAMHC (Latin America Heads Conference): 2006- BosMUN: 2007-2009- BarMUN: 2007-2009- McMUN: 2009

POSITION HELD:- Intern (Jun/08 – Sep/08)KEY DUTIES:- Aided in the production and edition of professional commercials- Carried out screen tests with simultaneous edition and later revision/ refinement- On Sight Filming Editor Assistant- Tracked DVD login of both screen tests and previous commercials- Aided with research for both short and long films