I wrote my first poem when I was seven. I published my first poem when I was twenty-two. But poetry doesn’t pay the bills. So I found a way to make writing a career: marketing copywriting. I had some good success for a while and helped build some iconic brands. You’ve probably read my stuff. You just didn’t know it was mine. But even though I love words and the ideas they express, the marketing world no longer does. I’m sure there’s some people out there who still want something well-written, and I’m happy to work with them. But either way, I’m off to a new life as a programmer, something I’ve always dabbled in. This may seem like a dramatic switch, but writing all three forms, when done right, requires every word to serve some purpose, achieve some effect. They have the same flow. You travel through them, line by line, and at the end, something should be transformed. Data in the case of code; sales in the case of copywriting; the reader in the case of poetry.Soon, not only will I be able to write the copy for your website or app, I’ll be able to build it, too. Happy to do both while I finish a collection of poetry. And I like whiskey.DIGITAL DEVELOPMENT & INFORMATION ARCHITECTURE• Website planning, organizational structures and wireframes• CMS and database structure• Static front-end webpage and email developmentBRAND, CAMPAIGN & CREATIVE DEVELOPMENT• Copywriting - voice, style and messaging strategy• Market research/analysis• B2C and B2B (creative, sales, technical, SEO/SEM, UX/UI)• Broadcast, video digital, print, direct response, environmental• Content and digital asset managementTEAM & PROJECT LEADERSHIP• Creative/writing direction and process development• Project management and traffic• Marketing calendar development and managementTECHNOLOGY• HTML, CSS, Javascript and Ruby• WordPress, Constant Contact and HubSpot• Adobe Creative Suite and Microsoft Office
Listed skills include Copywriting, Advertising, Brand Development, Brand Management, and 32 others.
