Content Marketing Manager
CurrentOversee all content marketing strategies and execution of written content and maintenance for CAEDC's websites, campaigns, and collateral to drive traffic, engagement, and brand awareness. Support Search Engine Optimization and Conversion Rate Optimization strategies. Ensure all creative is consistent and meets established standards. Oversee the operation of the Cumberland Valley Visitors Center and Information Desk. Manage the printing, inventory, and distribution of all tourism literature and… Show more Oversee all content marketing strategies and execution of written content and maintenance for CAEDC's websites, campaigns, and collateral to drive traffic, engagement, and brand awareness. Support Search Engine Optimization and Conversion Rate Optimization strategies. Ensure all creative is consistent and meets established standards. Oversee the operation of the Cumberland Valley Visitors Center and Information Desk. Manage the printing, inventory, and distribution of all tourism literature and printed marketing collateral. Supervise two part-time distribution assistants. Maintain an informed, working knowledge of all tourism and business partners. Represent CAEDC at tradeshows. Show less