Stacey Cuevas Email & Phone Number

Covington, Louisiana, United States

🔷 BMG Services is a leading performance marketing firm specializing in online customer acquisition for clients in the financial services industry.🔷 Focus on nationwide financial services digital marketing, technology & business development to drive customer acquisition via digital channels.🔷 Generate up to $2 million per month in credit card marketing via affiliate partnerships with small to mid-sized banks & card servicers.🔷 Play a critical role in working closely with external… Show more 🔷 BMG Services is a leading performance marketing firm specializing in online customer acquisition for clients in the financial services industry.🔷 Focus on nationwide financial services digital marketing, technology & business development to drive customer acquisition via digital channels.🔷 Generate up to $2 million per month in credit card marketing via affiliate partnerships with small to mid-sized banks & card servicers.🔷 Play a critical role in working closely with external partners of Bulldog Media and the management of a partner sales team in Madison, SD.🔷 Restructured sales team operations & accounts, documented processes, identified KPIs, and set account-specific goals.🔷 Developed budget vs. actual reporting for sales goals, resulting in exceeding the network revenue goal of $23 million in 2022.🔷 Played a key leadership role in facilitating merger of iCommissions into BMG infrastructure. Accomplished all first year earnout goals.🔷 Conducted in-depth research of affiliate marketing needs and made an executive decision to convert to the BMG system.🔷 Successfully completed the full transition of iCommission’s assets, clients & publishing partners into the BMG affiliate network.🔷 As scrum team product owner, researched & coordinated transition of 15 owned & operated properties into BMG tracking. Zero downtime.🔷 Currently developing API technology for internal-external publishing partners & connected clients, as well as API responses & compliance. Show less

Covington, Louisiana, United States

🔷 Served in progressively higher roles of responsibility for a performance marketing agency in the financial industry, specializing in credit card marketing through affiliate partnerships. 🔷 Generated 7-figure annual revenues.🔷 In 2000, invited to become partner and awarded equity share due to positive performance directly affecting profitability and a long term, unwavering commitment to advancing nationwide growth of the organization.🔷 Built an impressive portfolio of small &… Show more 🔷 Served in progressively higher roles of responsibility for a performance marketing agency in the financial industry, specializing in credit card marketing through affiliate partnerships. 🔷 Generated 7-figure annual revenues.🔷 In 2000, invited to become partner and awarded equity share due to positive performance directly affecting profitability and a long term, unwavering commitment to advancing nationwide growth of the organization.🔷 Built an impressive portfolio of small & mid-sized bank clients & card servicers who accepted credit applications via internet.🔷 Improved KPIs through alternative application funnels, enhanced back-end processes, and partner selection for traffic sources.🔷 As Director of Operations & COO, met with each department to establish SOPs. Challenged departments to focus on reporting and analysis, identify and review KPIs, and build reporting around data.🔷 Closely monitored rapidly changing laws that required immediate review and modification of the business model, including the CanSpam Act of 2003 & the Card Act of 2009, affecting all iCommissions clients.🔷 As Director of Sales, coordinated client demand & partner supply, negotiated contract terms, and managed operational and accounting aspects of the affiliate network.🔷 Despite the 2008 recession, pivoted from a standard affiliate network to a performance-based agency model focusing on consulting and optimizations to ensure client and partner success as trusted member of client teams. Show less

Mandeville, Louisiana, United States

🔷 Generated up to $500K/mo. with responsibility for bookkeeping & accounting.🔷 Tasked with formalizing QuickBooks processes.🔷 After 3 years building the accounting dept., turned the books over to a CPA in order to focus on special projects🔷 Introduced the concept of auditing to the web hosting department, resulting in recovery of tens of thousands of dollars in undocumented past due payments.🔷 Successfully repeated the same process across all departments in the… Show more 🔷 Generated up to $500K/mo. with responsibility for bookkeeping & accounting.🔷 Tasked with formalizing QuickBooks processes.🔷 After 3 years building the accounting dept., turned the books over to a CPA in order to focus on special projects🔷 Introduced the concept of auditing to the web hosting department, resulting in recovery of tens of thousands of dollars in undocumented past due payments.🔷 Successfully repeated the same process across all departments in the company.🔷 Instrumental in creating structure and compliance in lead generation by developing lead forms in compliance with new CAN SPAM legislation affecting internal processes, as well as external 1099 partners.🔷 Created new business rules and developed an innovative manual process for fraud handling which is still in use by the company today, combined with off-the-shelf SaaS solutions.🔷 As Program Manager, served on the client side of the company’s affiliate network.🔷 Successfully coordinated launches of new programs and ensured that all components of the launch were identified and addressed appropriately.🔷 Performed maintenance on existing programs to ensure that compliance with client & legal guidelines.🔷 Utilized Excel spreadsheets and Word docs until a developer was hired to build a new tracking platform to house affiliate activities.🔷 Led a team with accountability for working with the developer to implement the new tracking platform & system, as well as identify bugs and improvements that required modification to optimize performance.🔷 Following the untimely deaths of both owners in 2004, survived deep staffing cuts and layoffs.🔷 Assigned critical operational and external partner-related duties.🔷 Offered equity participation in the new organizational structure of iCommissions.com, LLC.🔷 Served in a 1-year contract assignment as Director of Sales for Leaddrive, a JBR Marketing firm specializing in paid search, SEO, social media marketing, display & video advertising. Show less

Hammond, Louisiana, United States

🔷 Sold and marketed financial services products to customers and prospects, managed customer portfolios, met directly with clients to discuss financial planning and strategies, developed client proposals and presentations, and utilized sales and customer service training to ensure results.🔷 Performed supervision and monthly auditing of tellers, achieved monthly branch performance goals, participated in staff meetings, observed cash handling and record keeping procedures, and assisted bank… Show more 🔷 Sold and marketed financial services products to customers and prospects, managed customer portfolios, met directly with clients to discuss financial planning and strategies, developed client proposals and presentations, and utilized sales and customer service training to ensure results.🔷 Performed supervision and monthly auditing of tellers, achieved monthly branch performance goals, participated in staff meetings, observed cash handling and record keeping procedures, and assisted bank clients with financial matters.🔷 Set up new accounts, accepted loan applications, recorded transactions, ordered branch supplies, counted and distributed cash, and maintained compliance with banking regulations. Marketed bank services, accounts, CDs, mutual funds, IRAs, and other products. Show less