Stacey George Email & Phone Number

Dallas/Fort Worth Area

-Spearheaded end-to-end operations of a fashion brand, overseeing design, production, marketing, and distribution efforts to ensure consistent brand identity to achieve sales goals.-Developed and executed strategic marketing campaigns, leveraging social media, influencer partnerships, and traditional advertising to drive increase in brand visibility and engagement.-Established and nurtured relationships with suppliers, manufacturers, and vendors to streamline the supply chain, reduce costs, and ensure on-time delivery of materials and finished products.-Successfully negotiated contracts and collaborations with fashion retailers, boutiques, and e-commerce platforms, expanding the brand's distribution network.-Managed the website design process and orchestrated the integration of the e-commerce functionality.-Crafted content and provided copywriting expertise for various platforms including social media, websites, and publications.

Advertising and Marketing specialist: - Devised and executed impactful digital strategies aligned with clients' business goals.- Creative direction determined by researching target audience, relevant channels, and objectives.- Nurtured client connections through regular performance updates on a daily and/or weekly basis.- Collaborated with all levels of the organization for specific advertiser needs or requests- Communication with team members created a foundation for creating new processes that promoted a better advertiser experience- Prospecting for potential advertisers - Daily monitoring of campaigns to improve campaign performance- Built rapport with the advertisers and fostered relationships to increase advertiser retention- Ensured campaign payments, general accounting processesSummary: Proficiency with online search and display advertising techniques, managed individual advertiser accounts and advanced advertising products, managed day to day campaign performance, assessed campaign trends, facilitated performance discussions, and identified creative new advertising outlets to expand the brand and increase revenue for the advertisers.

Dallas/Fort Worth Area

Leveraged digital (website, paid media, etc) and social analytics experience to provide strategic insight to effectively execute campaigns:- Directed cross-functional teams to conceive and execute digital brand campaigns, leading to increased sales and heightened customer engagement.- Worked collaboratively with design and creative teams to produce captivating visual and messaging elements, guaranteeing uniform brand identity across all interfaces.- Facilitated integrated methods to ensure that media and digital channels are appropriately aligned- Provided analytics reports to clients that detail campaign activity with strategic recommendations for future activations- E-commerce strategy and reporting for all applicable clients- Managed SEM campaigns and provided monthly report updates- Developed the strategy and managed all paid social media for Six Flags Theme Parks- Provided strategic insight and analytics for organic social pages (Facebook/Twitter)- Supported notable clients including McDonald’s, Six Flags, and Baylor Hospital.

Dallas, Texas, United States

Digital Marketing Manager - Orchestrated the coordination and productivity of the digital team, encompassing roles such as: Videographer, Website Developer, and Graphic Designers, to strategically promote the brand.- Executed a structured quarterly social calendar while overseeing the brand's digital footprint.- Successfully spearheaded the comprehensive redesign and relaunch of the website, meticulously overseeing both UX and UI aspects.- Devised an impactful strategy to engage local communities for each franchise, employing experiential marketing methods.

Legal Internship: - Conducted thorough reviews of criminal case files.- Composed concise and comprehensive case summaries for the judge's pre-hearing examination.- Prepared bench memos to assist Judge Tom Price in preparation for upcoming hearings.

Education record

B.S, Political Science/Marketing