Stacey Jacobs Email & Phone Number

Ridgewood, NJ, US

Portland, OR, US

(2021-present) Ongoing support for survey development, managing the fielding, data collection and analysis for various consumer messaging studies. (2021) Partnered with the statistical team to create an interactive workbook that allowed the client to identify the most compelling messages targeted to specific subgroups.(2020-2021) Supported the data.

London, GB

• (2023-present) Data quality control, cleaning and coding for Allium Research.(2019-2021) Led a local chapter of Multiples of America in a research effort to understand the decline in membership. Used.
• Conducted one-on-one interviews, focus groups, and an online survey to investigate the decline in elementary school theater performance attendance. Determined that parents and children prefer a more interactive.
• Conducted one-on-one interviews, focus groups and an online survey to understand the drop in participation in the annual Reading Marathon. Research explored the motivating factors for pre-K to 8th graders to log their.

• Conducted custom market research including:Awareness, Attitude and Usage Studies
• Partnered with a leading confections company to develop an online consumer panel to track retail shopping habits. Learnings were used to help the client negotiate optimal placement for their products in retail outlets..
• Managed an annual tracking study of a seasonal food product. Helped the client understand trends in product usage, changing traditions associated with the product, and explore opportunities for off-season consumption..
• Designed In-Home Usage test for a new canned food product targeting children. Research was required to determine whether the product would be easily opened by a child and whether they would be likely to eat it.
• Created a concept test for a financial services company to identify which free gift would be most likely to prompt them to open a new account.
• Partnered with a major fragrance manufacturer to identify the name and celebrity image consumers preferred for the product under development.Shopper Research

Pittsburgh, Pennsylvania, US

• Trackers/Segmentation
• Managed and supported extensive Customer Satisfaction and Commitment research program for the Regional Community Bank, branch network, Call Center, Online Banking, Deposit Products, Consumer Loan Services, Merchant.
• Monitored results of ACSI (American Customer Satisfaction Index) syndicated research from 1996-2003, alerting top management to Commercial Banking industry scores prior to Wall Street Journal publication..
• Measured awareness of PNC’s “Grow Up Great” cause marketing program using an established online panel. Created a database of senior managers who may be involved in School Readiness efforts, and obtained feedback on.
• Recruited customers, non-customers, and employees to participate in usability tests for the development of the PNC website. Helped create the discussion guides.Employee Research
• Analyzed bank-wide employee participation and donation levels to the Political Action Committee so top management could better target efforts to increase contributions.

Created an employee survey for outsourced workers to evaluate their experience with the hiring firm. Focus on recruitment and integration into their new companies, often in a foreign country.

Dallas, TX, US

• Bell Labs / Business Operations Analysis (BOA) (1993-1995) The Marketing Sciences Group (1996)Competitive Intelligence
• Created a process to determine competitors’ customers’ calling patterns and identify and sample those most likely to make international direct dialed calls. Project laid the groundwork to develop an ongoing.
• Developed 360 Degree Feedback instruments to gather input for managers. Coordinated survey distribution and collection, data entry, report production and distribution. Worked with facilitators/coaches to give managers.
• Obtained feedback from individuals who used the Employee Assistance Program. Contacting employees and reporting results presented unique challenges due to the confidential nature of the program.

Ph.D., Organization Behavior With A Minor In Statistics

B.A., Psychology