Stacey Jacobs Email & Phone Number

Ridgewood, Nj, Us

Portland, Or, Us

(2021-present) Ongoing support for survey development, managing the fielding, data collection and analysis for various consumer messaging studies. (2021) Partnered with the statistical team to create an interactive workbook that allowed the client to identify the most compelling messages targeted to specific subgroups.(2020-2021) Supported the data analysis and reporting efforts for the Back-to-Normal-Barometer - a longitudinal study, tracking consumer attitudes during the height of the pandemic.

London, Gb

(2023-present) Data quality control, cleaning and coding for Allium Research.(2019-2021) Led a local chapter of Multiples of America in a research effort to understand the decline in membership. Used in-depth-interviews to understand the current needs of an inter-generational population and determine the value of the organization in a world where the internet and social media are powerful resources for new mothers of multiples.(2018-2019) Supported the database creation for a new AI-powered virtual career trainer to assist corporate women advance professionally through a customized learning community. Helped the founder create a survey to gather the client information, understand their expectations using this platform, and explore some potential pricing structures.(2014-2018) Worked through the local Board of Ed and Library to improve several struggling extra-curricular programs:• Conducted one-on-one interviews, focus groups, and an online survey to investigate the decline in elementary school theater performance attendance. Determined that parents and children prefer a more interactive experience versus the passive role of an audience member, which resulted in implementing a successful overhaul of the program. Multiple school districts were involved, and the process involved training parents to conduct interviews and focus groups. Project also required developing proficiency using SurveyMonkey.• Conducted one-on-one interviews, focus groups and an online survey to understand the drop in participation in the annual Reading Marathon. Research explored the motivating factors for pre-K to 8th graders to log their reading, and for parents to donate to the library.

Conducted custom market research including:Awareness, Attitude and Usage Studies• Partnered with a leading confections company to develop an online consumer panel to track retail shopping habits. Learnings were used to help the client negotiate optimal placement for their products in retail outlets. Additional ad hoc research helped this client understand the impact of advertising via a newspaper insert, and product placement during prime-time television.• Managed an annual tracking study of a seasonal food product. Helped the client understand trends in product usage, changing traditions associated with the product, and explore opportunities for off-season consumption. Concept Testing• Designed In-Home Usage test for a new canned food product targeting children. Research was required to determine whether the product would be easily opened by a child and whether they would be likely to eat it. • Created a concept test for a financial services company to identify which free gift would be most likely to prompt them to open a new account.• Partnered with a major fragrance manufacturer to identify the name and celebrity image consumers preferred for the product under development.Shopper Research• Created a shelf-test study for a personal care product. The online study simulated how the buyer might scan the shelf and select a product. Results help understand which other products might be detracting from theirs.Competitive Intelligence• Created and managed an online panel of “casual diners” who tracked their weekly visits to restaurants in this category. Created quarterly reports for the client, helping them better understand their market share, other establishments their customers were frequenting, and why.

Pittsburgh, Pennsylvania, Us

Trackers/Segmentation• Managed and supported extensive Customer Satisfaction and Commitment research program for the Regional Community Bank, branch network, Call Center, Online Banking, Deposit Products, Consumer Loan Services, Merchant Services and PNC Investments from 1996-2005. Used telephone and online surveys, in-depth interviews by phone and in person, as well as in-person, phone and online focus groups. Data used for tracking, key driver analysis, customer segmentation and simulator models for goal-setting. • Monitored results of ACSI (American Customer Satisfaction Index) syndicated research from 1996-2003, alerting top management to Commercial Banking industry scores prior to Wall Street Journal publication. Awareness/Attitude and Usage/Advertising• Measured awareness of PNC’s “Grow Up Great” cause marketing program using an established online panel. Created a database of senior managers who may be involved in School Readiness efforts, and obtained feedback on additional support needed to engage their employees in the volunteer activities.• Recruited customers, non-customers, and employees to participate in usability tests for the development of the PNC website. Helped create the discussion guides.Employee Research• Analyzed bank-wide employee participation and donation levels to the Political Action Committee so top management could better target efforts to increase contributions.• Used the bank’s HR database and employee satisfaction surveys to identify the key drivers of salespersons’ success.

Created an employee survey for outsourced workers to evaluate their experience with the hiring firm. Focus on recruitment and integration into their new companies, often in a foreign country.

Dallas, Tx, Us

Bell Labs / Business Operations Analysis (BOA) (1993-1995) The Marketing Sciences Group (1996)Competitive Intelligence• Created a process to determine competitors’ customers’ calling patterns and identify and sample those most likely to make international direct dialed calls. Project laid the groundwork to develop an ongoing international panel and track actual behaviors. Employee Research• Developed 360 Degree Feedback instruments to gather input for managers. Coordinated survey distribution and collection, data entry, report production and distribution. Worked with facilitators/coaches to give managers resources and support needed to interpret and act upon results.• Obtained feedback from individuals who used the Employee Assistance Program. Contacting employees and reporting results presented unique challenges due to the confidential nature of the program.

Ph.D., Organization Behavior With A Minor In Statistics

B.A., Psychology