Stacey Leigh Email and Phone Number

Managing the Trade Marketing Team for the Irwin Tools brand in EMEA. Working on new products launches and promotions across a diverse market where brand presents is at varying levels.

Trade Marketing Manager for Tool in the UK and IE. Working with key accounts such as Homebase, Wickes and Toolbank to deliver successful implementations of new products, promotions and merchandising.

Trade Marketing Channel Specialist in DIY, inclusive of all aspects of the commercial market channel in which they specialize. The role works closely with channel operates logistically, looking at how we market to end users and create successful product placement. With joint ownership of the channel relationship with sales I am building relationships with our partners and channel to understand there strategies and opportunities to agree long term commercial plans. Supported by driving ideas into the NPI team to create new product and program opportunities.

Lead marketer for 3M Electrical Markets Division in the UK, with responsibility for managing a range of products sold via distributors, wholesalers, Utility contracts and the online market.Responsibility include:- Designing, communicating and co-ordinating marketing plans and strategies encompassing budget allocation.- Driving and delivering the E-marketing strategies and programmes, to communicate 3M’s brand and product portfolio.- Creating new ways to positioning products within the market through understanding the needs and unique selling points of the consumers and target markets.- Position and communicate standard and special pricing internally and externally to maintain margins and positioning.- Liaise with external agencies to create press releases, websites and video materials.- Maintaining customer communication and relationship through planning and delivery of key programmes.- Project managing new product introductions, events, process and opportunities within 3M.