Tasked with marketing, outreach, strategy and executive support, I work in a broad capacity to further the Foundation’s mission and achieve its strategic goals. Educational materials creation: Planned, wrote, edited and designed more than two dozen publications, with more in progress; Co-authored 216-page book, Native Plants for Florida Gardens, now in its 2nd printingGrant program administration: Manage all aspects of demonstration garden grant program, including application guidelines and assessment, budget and award determination (totaling more than $78,000 to date); Since 2018, annually revise program requirements and assessment process to ensure viability and sustainability of funded projects (resulting in an annual increase of 25% in applications submitted)Curriculum development: Researched, wrote and designed 168-page activity guide aligned to Florida state standards that has been downloaded/distributed to more than 500 teachers statewide; Spearheaded creation of corresponding activity kit, including budgeting, supply procurement, and package design and assembly; kits were distributed to 50 Orange County teachersWebsite management: Oversee existing website management, including strategy, site governance, content creation, media management and analytics analysisPublic speaking: Develop and deliver in-person and virtual presentations on numerous topics to audiences throughout FloridaOrganizational strategy: Work closely with executive director to develop and execute strategic plans for organizational success; regularly examine long- and short-term goals to ensure efforts and actions are mission-alignedEvent planning: Organize and manage annual educational symposium, including site selection, speaker/topic selection, social events, catering, field trip coordination, event website, design of event graphics and materials, volunteer scheduling and registration

Courses: Environmental Crisis in Cultural Context, Nature in the City

Educational services: Content creation/management (includes writing, editing and copy editing); curriculum research and development; editorial managementGraphic design services: Designed brochures, newsletters, posters, DVDs and other marketing and educational materialsProject management services: Production scheduling; project budget oversight; contract management; quality controlEditorial services: Researched, wrote and edited newsletters, websites, and educational and marketing materials; art/photo procurementMarketing/public relations: Communications distribution; media outreach; press release and media kit creation; event planningAdministrative and other services: CRM/database management; bookkeeping; grant research, application and oversight; website maintenanceClients:Boyd Design GroupElement, LLC Equinox DocumentariesFlorida Wildflower FoundationFlorida Native Plant SocietyFlorida School of Holistic LivingHarcourt School PublishersInstitute for Conscious LeadershipThe Mazer CorporationNatureWise TVRollins CollegeOakland Nature PreserveSCW Fitness Education

Curriculum development: Developed, implemented and delivered hands-on nature-based programs for children and adult audiencesConservation oversight: Worked with land managers and board of directors to manage conservation efforts and native habitat restorationCommunications/outreach: Wrote, designed and distributed biweekly e-newsletterOrganizational strategy: Worked with executive director and board of directors on long- and short-term goals to develop and execute strategic and marketing plansEvent planning: Managed annual fundraising event including budgeting, sponsorships, marketing, graphic design of promotional and collateral materials, media engagement and volunteer schedulingCRM/database management: Managed member and donor engagement, facilitated annual appeal