Stacey Owens Email and Phone Number

Operational & IT support for Business Partners, Accounting and other IT functions. Keeper of processes for corporate and event sponsorships. Ownership of related technologies, vendors, data and reporting needed to effectively operate the business partner team

•Developed and created reports and dashboards in Salesforce to reflect a weeks out comparison over 5 years for all events. •Point person for all sales technology systems; CRM, exhibit floor managements, association management system, marketing, and online advertising.•Standardized all reports and dashboards across all BIO events. •Collaborated with Marketing to improve lead scoring and contribute to increased of leads and revenue generation. •Oversaw conference setup and product and price book management in Salesforce for all events. •Assisted with campaign creation and development with Sales and Marketing.•Provided customer service to exhibiting companies through communication of invoices and important information.•Provided support and training to the Sales and Sponsorship team to increase their efficiency and productivity in Salesforce.

•Managed and curated content for exhibitor alert email series to customers. •Designed, tested and deployed prospecting emails to create awareness and increase leads for CES, the world’s largest annual trade show.•Segmented and imported data lists for targeted emails sent from Salesforce Marketing Cloud.•Analyzed email campaign performance and communicate success metrics.•Worked with Director of Exhibitor Demand Generation to develop marketing content for email campaigns.•Provided email campaign updates to global marketing calendar•Assisted digital team in updating exhibitor web pages.•Liaised with CTA show partners to process contracts, and assist with communications and their show floor planning.•Managed and oversaw CES suites and meeting room inventory and work with Sales to communicate availability.•Produced training for the customer service call center for them to have information to provide effective customer service to current and potential exhibitors. Visit at least once a year to train and provide updates.•Oversaw and managed the sales contract process for CTA events, sponsorships, branding opportunities, and partners.•Assisted with pre-show onsite space selection, and auditing the appointment assignment process and related documentation for consideration within the priority points system.•Contributed to cross departmental projects and manage deliverables such as the VIP Exhibitor Program.•Assisted with onsite exhibitor sales for 4,000+ exhibitors and 2.7 million square feet of space, which generates $90 million in revenue for CES.

Assisted in exhibit sales at on-site space selection of over 4,000 exhibitors and 2.7 million square feet of space for the CES tradeshow, the world’s largest annual tradeshow.•Created and managed the entire process of suite and meeting room selection for all official CES hotel venues which includes creation of contract packets, executing offers, securing all necessary documentation and providing customer service.• Managed the inventory and priority space selection process for High Performance Audio. Update the database and prioritize the space selection call schedule. • Served as the liaison between CTA and Living in Digital Times for all customer service needs whichIncludes, contract processing, floor plans, collections and all other communication as needed.•Assisted with processing space contracts and facilitated any booth changes that needed to be made to the show floor plans through communication with the on-site contractor, Freeman.•Created and managed data reports to measure various categories (non-selects sold, International exhibitor analysis).•Coordinated with other departments to formulate, edit and print the CES Official Exhibitor Directory.•Organized and managed the waiting lists for companies looking for a better or bigger booth as well as companies who do not currently have space in the show. Facilitate communication with the sales team and exhibitors regarding booth opportunities.

•Received Sales Coordinator of the Month award for reaching monthly goals of selling at least $250,000 in revenue.•Designed, managed, and distributed SalesLinks--weekly sales communication emails sent to exhibitors with important CES show information in coordination with marketing or other departments.•Coordinated with other sales staff to produce a client mixer. Duties included: coordinated with hotel and restaurant staff, prospected and create invite guest list, management of RSVP for event as well as on site logistics.•Contributed to the development of a dedicated 3D printing area at the 2014 International CES. Duties included: creation of a sales plan, moving current exhibitors as well as prospecting for new companies to participate. •Assisted with operations questions for CE Week, a joint event held annually in June; provide customer service to exhibitors through weekly emails on logistics and deadlines for the event.•Worked with the Exhibit Services Manager and Operations Manager before and during CES to discuss onsite and resolve problems regarding booth setup, rules and regulations violation, and vendors. Create a list of unresolved issues to follow up on after the show. •Served as the point person in the department to update requested reports from other departments for sales updates for CES.•Managed and provided customer service to over 400 exhibitors at CES covering 3 exhibit halls of the show floor.•Created a report reflecting total square footage sold per month over a 10 year time period. •Sold exhibit space to previous exhibiting companies as well as new leads and prospects for the International CES•Contributed to developing the strategies, sales plans, and selling of specific product Marketplace areas on the show floor.•Provided customer service to an Account Executive’s territorial sales accounts.

•Received Sales Coordinator of the Month award for reaching monthly goals of selling at least $250,000 in revenue.•Designed, managed, and distributed SalesLinks--weekly sales communication emails sent to exhibitors with important CES show information in coordination with marketing or other departments.•Coordinated with other sales staff to produce a client mixer. Duties included: coordinated with hotel and restaurant staff, prospected and create invite guest list, management of RSVP for event as well as on site logistics.•Contributed to the development of a dedicated 3D printing area at the 2014 International CES. Duties included: creation of a sales plan, moving current exhibitors as well as prospecting for new companies to participate. •Assisted with operations questions for CE Week, a joint event held annually in June; provide customer service to exhibitors through weekly emails on logistics and deadlines for the event.•Worked with the Exhibit Services Manager and Operations Manager before and during CES to discuss onsite and resolve problems regarding booth setup, rules and regulations violation, and vendors. Create a list of unresolved issues to follow up on after the show. •Served as the point person in the department to update requested reports from other departments for sales updates for CES.•Managed and provided customer service to over 400 exhibitors at CES covering 3 exhibit halls of the show floor.•Created a report reflecting total square footage sold per month over a 10 year time period. •Sold exhibit space to previous exhibiting companies as well as new leads and prospects for the International CES•Contributed to developing the strategies, sales plans, and selling of specific product Marketplace areas on the show floor.•Provided customer service to an Account Executive’s territorial sales accounts.•Acted as the liaison with the Producer’s Guild of America for all communication, pipelines and prospecting for selling sponsorship

Served as liaison between large non-profit clientele.Carried out direct marketing projects for clients.Contributed to the development of fundraising programs for client.Managed various data and monitored the statistics of donor gifts weekly.Updated client inventory spreadsheet monthly to determine when items needed to be reprinted. Produced and approved monthly membership mailings.Mailings included setup, package insertions, updated mail plans and organized the mailing samples.Approved quality assurance documents for accuracy.

Designed sell sheets to execute a team Pepsi promotion.Increased Pepsi bottlers volume by 21% in 2005 and 2006.Developed a territory of over 70 of existing 3rd party accounts at hospital, business and college café's. Built and maintained relationships with café managers through vendor weekly visits.Visited vendors to identify selling potential of various PepsiCo products.Developed relationships with Pepsi bottlers, Tropicana counterparts. and National Account Managers. Made progress on accounts that were visited on a consistent basis.Restocked chips racks and coolers according to PepsiCo's diagrams. Recommended new products to clients continuously to stabilize new products in the market. Conducted sampling events for new PepsiCo products which generated consumer awareness.