Stacey Patterson Email and Phone Number

Beer, Wine and Spirits Distributor

Built strong working relationships with key distributors.Manage Sales teams reinforcing goals and tracking results.In collaboration with the President/Owner develop annual plans and ongoing tracking mechanisms to assure target sales results achievement.Develop and implement sales programs at those accounts to achieve highest results and stay within established distribution, volume and margins goals.Make sure off-premise efforts and actions align with the strategic direction of the company and its brand.Facilitated ongoing product education.Develop a effective promotional calendar.Review and supervise sampling programs.Supervise the execution of both sales and marketing activities to reach company goals and drive the brands’ growth.Manage shelf, pricing, display activity and retail standards at key retailers to achieve or surpass sales goals.Supervise the execution of marketing/promotional programs created for Robust Energy Drink.

• Created CBS Dallas Whiskey Festival Concept approved by CBS Radio.• Responsibilities include soliciting new business through prospecting and cold calling, managing and growing existing accounts, identifying clients advertising and marketing needs, and developing and presenting customized solutions to meet those needs. Work with businesses and advertising agencies on marketing plans, digital and local offer programs (Groupon)

Successfully secure shelf space for Angels Envy Bourbon in over 20 new accounts in 6 monthsBrand Ambassador to Dallas white tablecloth restaurants, hotels and country clubsEducate and train bar and wait staff on the brand Promote Angels Envy brand at tasting events in Dallas Ft. Worth steakhouses

Work with businesses and advertising agencies on marketing plans. Expertise includes SEO, PPC and PPS revenues from the internet.Negotiate business based on industry ratings to maximize station revenue and share within parameters set by station management. Develop new advertisers by soliciting area businesses and service existing clients and maintain working relationships.• Ranked in the top 2% of sales for the station with 137 % average monthly quota. • Major contracts wins included IHOP, Jason’s Deli, Schlotsky’s, Red Robin, Famous Dave’s Bar-B-Que as well as the top steak houses.