Deoleo is the world leader in the olive oil market, Deoleo USA annual sales of 180MM for Bertolli, Carapelli and Carbonell lead all other branded oils in North America.

Leader of flavored beverages in North America with over 6 billion in annual sales. Brands include the #1 and #2 flavored Carbonated Soft Drinks, Teas and Juice brands in their respective categories.Created and developed integrated brand strategies, messaging, content and platforms to contemporize and grow the Snapple and Motts brands that have combined annual sales of 786MM.• Designed Snapple TV Campaigns that resulted in the highest ACE Metrix and MSW results in brand history winning the ACE Metrix 2014 Brand of the Year for Non-Alcoholic Beverage category and growing the Snapple business 6pts in 2015.• Spearheaded the creation of the Motts 2015 campaign which reinvigorated and contemporized the brand exceeding all digital media benchmarks and achieved 2X video views vs. plan.• Composed inaugural digital strategy and lead team that managed all consumer facing platforms for Motts and Snapple resulting in positive growth on all key social and .COM metrics vs. prior year.

Devised and executed digital thought leadership across the DPSG shopper marketing team elevating, leading and growing the brands and the retailer categories.• Instituted proprietary Shopper Marketing platform that was piloted at Target, Safeway and Dollar General returning a 3 to 1 ROI in 2 pilots and recognition by CMO with internal annual marketing achievement award.• Constructed and sold in custom digital shopper marketing programs for tier 1 retail partners, key achievements included DPSG being selected as the 2013 7-Eleven Digital Supplier of the Year.

Hostess Brands the maker of beloved snack cake, breads and buns including Hostess Twinkies, Wonder Bread and Beefsteak Rye.Brand Manager –Bread Portfolio (Nature’s Pride, Wonder Bread, Beefsteak, Home Pride)Instrumental leader in the marketing team that managed 2 billion annual revenue bread and bun business. Responsible for leading cross functional teams, innovation pipeline, new revenue generation and cost reduction initiatives.• Authored the FY13 Annual Operating Plan for the Hostess bread portfolio.• Transformed promotional and strategic partnership programs achieving 300% increase of entries vs. prior year for the Wonder Bread USO Heroes Program.• Introduced new products under the Nature’s Pride, Archer Farms and Private Label brands expanding production efficiency and securing branded shelf space in key retailers.• Revolutionized merchandising strategy for the bread portfolio creating new display structures that were more cost effective, structurally diverse and provided the first co-branded opportunities in the organizations history resulting in 40% cost savings.

PGA Tour Wives Association, Inc. is a not-for-profit corporation supporting children and families through charitable events.V.P. for NTWA Division ‘07 – January ‘11Developed, planned and executed service and charity programs for Nationwide Tour Wives Association (NTWA) in select markets to benefit children and family charities including; Habitat for Humanity, Boys and Girls Club, Nationwide Children’s Hospital, and Salesmanship Club Youth and Family Services.

The Integer Group is a global promotional, retail, and shopper marketing agency.Contract Account Director (Temporary) – Bimbo BakeriesBuilt Integrated Launch Strategy and Communication Plan for new product introduction in the sliced bread category. Lead a cross-functional team including regional sales leads, agency partners and creative team.

The Integer Group is a global promotional, retail, and shopper marketing agency.Account Supervisor (03’-06’), Senior Account Executive (01’ – 03’)Agency Business leader responsible for client retention, profitability and exceptional creative and execution across multiple blue chip clients including Nokia Mobile Phones, Advanced Micro Devices (AMD), Cinnabon and Beringer Blass Wine Estates (BBWE).• Secured two of the three 2004 AMD core initiatives allowing agency to meet the 2004 annual forecast in six months. • Awarded Nokia contract marketing manager position for a new product segment. Developed marketing and communication strategy, collateral and print campaign, partner marketing summit, partner marketing and tradeshow materials. • Lead promotional and shopper marketing, new product launch strategy development and original content creation for multiple BBWE brands including Beringer Founder’s Estate, Meridian, Campanile, Gabbiano, Rothbury Estates and Black Opal.