Leading the marketing team across B2B/2C, partner marketing, DTC verticals.

Led consumer marketing efforts focused on multi-channel customer acquisition and partner marketing campaigns. - Led campaign execution through cross-functional collaboration. - Owned GTM strategy for new product launches- managed organic, paid, lifecycle and onboarding flows and optimizations. - Launched multiple complex B2B2C campaigns in tandem with DTC campaigns.- Reported to executives on new channel/tactic efficacy.

Reporting to the Vice President of Product; responsibilities included strategic ideation and execution of user acquisition & growth marketing campaigns for Twill’s DTC & B2B partnerships. Owned user acquisition efforts leading to:-Growth of paid media campaigns: shifting from reliance on one channel to unlocking of five paid channels and substantial decrease in CAC.

Series A direct to consumer (DTC) startup. First growth hire that reported directly to the CEO. -Grew & lead growth marketing team focused on acquisition, lifecycle, and analytics.-Collaborated closely with executive team and product to devise and execute on growth roadmap. Company disolved in 2021.

Entrepreneurial venture providing targeted full funnel marketing strategies inclusive of acquisition & lifecycle/re-engagement strategies for over 25+ DTC clients. Client monthly revenue was $100k+. - Facebook Ads- Google Ads- TikTok Ads- CAC projections- New channel testing- Lifecycle and re-engagement strategy- Funnel optimization

Strategized managed $2.7MM in Social, Display, Programmatic, and Search campaigns in the B2B, SaaS, newly VC backed startups, ecommerce, and service based orgs. Effectively developed, presented, and lead the implementation of campaign strategy that included oversight of audience creation & research, ad copy creation, campaign build, optimization & testing, and reporting. Strategized and worked with clients’ web team to place & QA tracking and tagging scheme via manual implementation or Google Tag Manager (GTM) that provided web analytics & insights and fueled tracking & statistical analysis.

Client facing role where I worked with SEM manager to implement campaign strategy for portfolio of 7-10 clients on Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and other social advertising platforms.