Joined award-winning journalist Katie Couric and CEO John Molner's Executive Committee as the Audience expert. Developed the winning strategy for a fast-growing audience driving multiple streams of new revenue across multiple platforms.➢Guided four directors, five managers, and twenty other key employees who created and launched newsletters, podcasts and videos focused on political, economic, health, lifestyle, food and celebrity news.➢Capitalized on deep digital marketing and technology expertise to achieve 10x daily newsletter growth in just two years.➢Relaunched KatieCouric.com to showcase and optimize content, podcasts and videos—driving newsletter audience toward frequent and longer visits, increasing overall engagement and lifespan.➢Targeted topics, themes, and guest recommendations using cutting-edge web analytics to create consistent opportunities for audience to read content and shop products customized to their specific interests.➢Ideated and developed a subscriber-only virtual events platform offering a first-class pass to newsworthy lifestyle and health-related video and content—paving the way for major brands to expand advertising opportunities.➢Created an affiliate marketing revenue stream via audiences who purchase Katie Couric’s product recommendations featured in stories and posts. ($M) of dollars of consumer goods purchased in Year 1 and 2x that in Year 2.) Collaborated with major retail organizations, including Amazon, Nordstrom, Saks, Lululemon, Jenni Kayne, and many emerging and eco-friendly brands such as Bobbi Brown’s Jones Road and Quince.➢Developed strong personal relationship with audience by capitalizing on Katie's warm, fun, everyday gal personality. With social media engagement at 3x industry norm on Instagram, Facebook, Twitter and YouTube, created demand for advertiser sponsored content.

Collaborated with Brands, Data Science, and Product teams to develop the company's first digital paywall based on site usage. Managed the major transformation of traditional print magazine to digital leader offering six major websites focused on current events, lifestyle, entertainment, dining, and shopping. Established digital subscriptions as dominant growth area -- far exceeding reach of print magazine by over 10x. ➢Provided strong leadership for eight-person marketing team, handling hiring, performance evaluations, mentoring, and day-to-day management.➢Developed comprehensive profile of subscribers based on their email newsletter preferences and website activity to grow an active customer base. Implemented targeted, personalized approach to audience development through portfolio of channels, including search, social, newsletter subscriptions, app installations, and print circulation. ➢Successfully built and executed campaign roadmaps that led to key wins, including a 4x subscription price increase, a “gift with purchase” tote now synonymous with the brand, and doubled the retention rate within one year. ➢Managed audience growth for The Strategist launch—the media industry’s first major affiliate program with Amazon—with highly successful product recommendations such as “The Amazon Coat” that maintained popularity from 2018 through the Pandemic. Drove major affiliate program revenue that led to Vox purchase of New York Media.

➢Created, tested, and analyzed marketing messages, conversion pages and audiences for improvements and optimization. ➢Responsible for $5M in revenue and $3M in expenses, including budgeting, forecasting, and P/L.➢Added 25K subscriptions at no additional marketing cost by implementing new subscriber partnership programs.➢Developed and executed distribution strategies for New York Media's special issues, Design Hunting, Look, and Weddings.➢Analyzed all new business sources and eliminated costly, ineffective programs and redirected budget to more cost-effective campaigns, generating thousands of incremental orders.

Cultivated cross-promotion within company's portfolio of products. Supervised outsourced fulfillment, creative and list service vendors. Managed marketing budgets for Parents Magazine and Child Magazine based on source profitability.➢Repeatedly met or exceeded budgeted revenue and P&L goals.➢Established partnerships with leading retail and consumer product companies.➢Increased direct mail net performance by employing package redesign and offer modification. ➢Successfully retained subscribers through aggressive yet cost-effective renewal strategies.

As the Marketing Manager for New York, Chicago, Modern Bride and American Baby Magazines I managed and executed marketing plans, including direct mail, inserts, telemarketing, print ads, event marketing, and renewal programs.➢Optimized billing program through package redesigns that resulted in maximized pay-up.➢Analyzed direct response results and projected future campaign results.➢Researched and tested new programs and creative executions.➢Managed quarterly update of subscriber databases.