• Developed, deepened and maintained relationships with business partners• Launch, analyze then optimize marketing campaigns and strategies; develop concise reports from marketing insights• Identify and improve channel performance/customer engagement• Evaluating key metrics: sales units, SVA, units by impressions, impressions, clicks, click thru rate (CTR,) via Adobe Test and Target• Partnered closely with Line of Business contacts on multiple campaigns; providing… Show more • Developed, deepened and maintained relationships with business partners• Launch, analyze then optimize marketing campaigns and strategies; develop concise reports from marketing insights• Identify and improve channel performance/customer engagement• Evaluating key metrics: sales units, SVA, units by impressions, impressions, clicks, click thru rate (CTR,) via Adobe Test and Target• Partnered closely with Line of Business contacts on multiple campaigns; providing recommendations based on my analysis to augment creative performance• Primary contact amongst business partners based on channel expertise• Liaison with Technology partners to improve overall efficiencies and process map Show less

• Identify and improve channel performance/customer engagement • Provide ad hoc reporting on channel assessments• Layered cross functional management reporting to improve business decisions• Partnered closely with Line of Business contacts on multiple campaigns; providing recommendations based on my analysis to augment creative performance

• Defined process for the newly created Special Offers channel• Managed relationships with 3rd party vendor, TransUnion • Integral part of project team that launched the AddItUp program; understanding of both product and technology of program build• Managed contractors to ensure day to day operating activities complete as well as analyzed data on overall performance

• Managed marketing budget of $1.1 million and develop business cases to support spend (trade through Operating Income)• Operated as District Marketing Manager for Florida market; including planning and execution of sponsorship responsibilities• Strategized with product marketing, sales and operations to develop and implement customer specific programs such as brochures, displays, signage, etc.• Direct external agency relationships with strategic business cases, task plans and… Show more • Managed marketing budget of $1.1 million and develop business cases to support spend (trade through Operating Income)• Operated as District Marketing Manager for Florida market; including planning and execution of sponsorship responsibilities• Strategized with product marketing, sales and operations to develop and implement customer specific programs such as brochures, displays, signage, etc.• Direct external agency relationships with strategic business cases, task plans and creative briefs to implement and complete projects• Drove growth for Key Investment Services by working cross-functionally with line of business partners (product, channel, finance, sales) to understand needs and recommended programs, increased sales 7%• Developed cross sell initiatives obtaining 32% response rates, year over year• Created and managed online website that allowed financial advisors to order customizable newsletters and biographies, 57% response rates year over year Show less

• Liaison and trusted advisor to two lines of business partners for marketing requests – collateral, newsletters, and websites• Managed the Key magazine, Business Vision, by working with Time Inc. Custom Publishing to develop a tool that demonstrates the Key brand and values • Managed various costs associated with marketing collateral to maintain set budgets

• Researched sales markets and potential gaps• Initiated and implemented new store opening programs• Developed Marketing strategies to increase sales, up 16%year over year

• Exceeded goal expectations for enrollment by 22% over prior year• Presented the importance of education at local area high schools

• Analyzed sales accomplishments through tracking system• Established key relationships• Facilitated product knowledge seminars for diverse levels of associates comprehension• Executed sale strategies on a continuous basis• Structured and managed dynamic sales process