Stacey Tomoda Email & Phone Number

Appleton, WI, US

Neenah, Wisconsin, United States

• Created and controlled annual agency scopes and quarterly reconciliations totaling $10MM for creative, digital and public relations agencies for Cottonelle® and Kleenex® Brands.
• Guided agency performance management process by selecting the right agency team on brand business, ensuring most effective working partnerships and evaluating performance was at or above expectations.
• Resolved budget and timeline issues between agency and brand, reporting project scope changes regarding timeline and/or budget. Recommended plan of action to move project forward, minimize any additional non-working.

Neenah, WI

• Led integrated commercial planning process, delivering seamless in-market programs and consumer experience, to deliver annual business objectives. Guided program execution through collaboration with multi-functional.
• Minimized non-working dollars of agency annual scopes through negotiations that achieved $1.00+ ROI in working media channels.
• Prepared multi-brand advertising financial monthly budget reports, demonstrating alignment to finance P&L target.
• Collaborated in first of kind, data-driven marketing campaign for a paper towels brand, increasing digital ROI 33% by leading agency to develop personalized audience creative in digital media.

Neenah, WI

• Owned month-end financial forecasting and P&L adherence for $125MM brand budget. Facilitated integrated marketing plans on time, on budget and within scope of work terms for Huggies, Pull-Ups and GoodNites.
• Created, negotiated and managed annual scopes of work with external creative, digital, social, direct mail and PR agency partners, totaling over $20MM.
• Orchestrated multi-brand campaign project plans, ensuring end-to-end delivery of creative assets and media deadlines by scheduling facilitating weekly operations meetings with all stakeholders simultaneously to.
• Served as Team Leader of 4 employees, providing work direction, conducting performance reviews, managing conflict and supporting professional development.

Neenah, WI

Led media agency to deliver multi-channel media plans for Cottonelle, Scott Bath and Scott Towels. Demonstrated team management skills by coordinating internal and external teams to drive to seamless execution.

Minneapolis, Minnesota, United States

Devised media plans, totaling $150MM, across multiple accounts, including K-Mart, General Mills, DowBrands, and Orange Glo Int'l.