Stacey Abler Email and Phone Number
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Stacey is a test-and-learn digital marketer who specializes in SEO, paid search, and website optimization. Her expertise is in eliminating wasted spend and optimizing digital marketing efforts to focus on the tactics driving a return while increasing conversions.She has developed and successfully executed digital marketing strategies for multi-billion dollar companies, solo entrepreneurs, and all sizes between the two. She helps businesses create sustainable growth, stop wasting money on tactics that don't drive sales, and see the true potential of digital marketing.
Cloverstone Digital Group
View- Website:
- cloverstonedigital.com
- Employees:
- 1
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Cloverstone Digital GroupJefferson, Ga, Us
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Head Of Strategy & Performance MarketingCloverstone Digital Group Dec 2020 - PresentJefferson, Ga, Us- Establishes demand generation strategies to increase online customer acquisition and deliver highly qualified leads for multiple B2C and B2B clients.- Utilizes online ads, SEO, website optimization, conversion rate optimization, email marketing, and social media to exceed goals.- Executes paid campaigns across the Google suite (Search, Display, Performance Max, and YouTube) and social media (Meta). Managed budgets of $40MM+. Decreased paid search cost per acquisition by 31% while increasing conversions by 18%. Achieved ROAS of 19x in social media campaigns.- Increases visibility, traffic, and conversion through SEO enhancements, UX improvements, and content development. Achieved an increase of 35% in organic sessions, with a 51% increase in online conversions for an ecommerce client in less than six months. Increased organic sessions by 13%, with a 37% increase in conversions for a national omnichannel client.- Identifies errors, gaps, and opportunities in marketing processes and the customer journey to positively impact sales, leads, conversion rates, and search engine visibility. Areas of focus include SEO (on-page, off-page, and technical), taxonomy, user experience, content, and conversion rate optimization.- Nurtures the retention and profitable growth of existing customers through the creation and deployment of automated drip campaigns and promotional email blasts.- Analyzes and evaluates business data and KPIs to determine the effectiveness of each tactic. Facilitates next steps to exceed the client’s goals further.- Develops reporting with easily understandable insights tracking performance and ROI metrics across all marketing channels, ad campaigns, and online properties to inform real-time decision making.- Manages, maintains, and optimizes client websites in Shopify, BigCommerce, and WordPress/WooCommerce.
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Vice President, Digital MarketingNational Vision Inc. Mar 2016 - Dec 2020Duluth, Ga, Us- Elevated and amplified the online presence of two retail optical brands, America’s Best Contacts & Eyeglasses and Eyeglass World. - Constructed and implemented data-driven omnichannel strategic plans to boost customer acquisition and retention through executing integrated demand generation campaigns.- Demonstrated critical thinking and provided thought leadership to the executive team to address complex business problems while guiding the organization through its digital transformation.- Spearheaded enhancing all website properties to significantly impact the marketing funnel, resulting in increased conversions at a lower acquisition cost. Successfully led the team through website migrations and directed the process of transitioning from an in-house development team to an outside web development firm.- Executed a $30MM+ multi-channel marketing budget with tactics including search engine optimization (SEO), paid search (SEM/PPC), display advertising, YouTube advertising, social media advertising, and content marketing.- Maximized online conversions by transforming marketing funnel initiatives, implementing best practices, and initiating an A/B testing approach to enhance the user experience (UX), resulting in a 320% increase in the primary KPI over five years.- Orchestrated a restructure of the Google Ads campaigns, including analysis of 1.2 million keywords and 24,000 ad groups. Achieved triple the previous click-through rate (CTR) and lowered costs by 28% while doubling the conversion rate.- Pioneered advancements in the online scheduling process, achieving a 75% increase in completion rate. Architected a local strategy to capture search traffic with local intent, emphasizing mobile, which accounted for 26% of sessions and influenced 37% of conversions.- Formulated operational processes and reported on performance metrics and effectiveness across all digital channels. Delivered actionable insights to the leadership team with recommended next steps. -
Digital Marketing DirectorNational Vision Inc. Apr 2014 - Mar 2016Duluth, Ga, Us
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Digital Marketing ManagerNational Vision Inc. Sep 2010 - Apr 2014Duluth, Ga, Us
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Director Of MarketingSimply Creative, Inc. May 2004 - Sep 2010- Consulted with small business owners to develop and implement local marketing plans to grow their businesses and achieve sales goals.- Analyzed website structure, content, SEO, and design to recommend and implement improvements to drive sales and increase search engine visibility for multiple sites.- Founded, designed, and managed multiple websites and online communities for Army families to provide information and support.- Designed custom products catered to Army families and managed and optimized the ecommerce experience.- Featured in the Georgia Public Broadcasting original production, Instant Iraq.- Created and delivered digital marketing training presentations for the Douglas-Coffee County Chamber of Commerce.
Stacey Abler Skills
Stacey Abler Education Details
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University Of Georgia - Terry College Of BusinessBusiness Administration
Frequently Asked Questions about Stacey Abler
What company does Stacey Abler work for?
Stacey Abler works for Cloverstone Digital Group
What is Stacey Abler's role at the current company?
Stacey Abler's current role is SEO & Content | Google Ads | Meta Ads | Conversion Rate Optimization | Digital Marketing Strategy.
What is Stacey Abler's email address?
Stacey Abler's email address is st****@****ion.com
What is Stacey Abler's direct phone number?
Stacey Abler's direct phone number is (770) 822-3600 ext.*****
What schools did Stacey Abler attend?
Stacey Abler attended University Of Georgia - Terry College Of Business.
What skills is Stacey Abler known for?
Stacey Abler has skills like Digital Marketing, Seo, Social Media, Marketing Strategy, Web Analytics, Digital Strategy, E Commerce, Marketing, Management, Blogging, Sem, Facebook.
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