Stacey Anthony Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

 Built out and lead the OTC and GTM onshore, offshore, and business teams Lead the successful implementation of SAP S4 Hana and SAP TPM/CRMo Key Liaison between the ERP Project and the Businesso Gathered and Documented Business Requirementso Developed Integrated Business Processes to support both S4 Hanna and TPMo Developed Training Materials and Job Aidso Trained the Organization on the New Processes and Systemso Transformed Legacy Customer Master Data for SAP and Created the new Customer Hierarchyo Created the SAP Product Hierarchy inclusive of PPG level to better align S4 and TPM structureso Developed and Lead UAT testing

Columbus, Ohio, Us

 Created the Revenue Growth Management Role Educated Retail Sales Organization on a Live Accrual Model for Trade Established a Monthly Review Process with Field Sales and a Monthly Review/Reconciliation process with Finance Resolved Multiple issues with legacy systems Lead strategic planning sessions focusing on increasing both customer and company revenue and profit Created event ROI consolidations resulting in promoted pricing and promoted product changes Reviewed and established Market Pricing Guidelines Established Sales Processes to align to company strategy

Walnut Creek, Ca, Us

 P&L responsibility for Meijer $32MM (direct) and the Chicago Market $20MM (brokered) Executed Joint Customer Business Planning at Meijer which resulted in Category Growth in Fruit, Veg and Deli and DM Share Growth in all categories Strategic planning (repositioning of trade dollars – Promo vs EDLC) resulted in Del Monte $ and profit growth at Meijer Successful sell in of New Items/FTM @ Meijer +12 Fruit items, +9 Veg items, +3 Deli items and +1 Tom item  Grew Broth distribution in the Chicago Market – customer average +5 items Successfully Implemented a trade reduction at all customers – resulting in 6pt trade reductio

Walnut Creek, Ca, Us

Key Customers: HEB, WinCo, Target, Meijer, AWG, SV, Spartan/Nash• Developed and deployed against Go-to-Market strategies to drive share and EBIDTA targets• Translated, integrated and activated Del Monte strategies into customer level business plans that met Del Monte's and key customers' financial and category objectives• Implemented QBR's focused on customer insights and maximization of EBITDA• Facilitated customer planning sessions from a strategic and financial perspectiveproviding insights on past performance and future opportunities, in order to build growth/profitable plans• Developed and implemented a wholesaler GTMS strategy that reduces forward buy, eliminates deal shopping and ensures a pay for performance trade model• Developed and deployed Trade Rates and Quota for the Grocery Channel

Walnut Creek, Ca, Us

Key Customers: Ahold, Wakefern, Food Lion, Southeastern Grocers, Giant Eagle• Key liaison between the MDO and field sales• Assisted in trade and quota deployment• Designed/Implemented allocation process for all products/customers• SAP Core Team Member/Super User

Walnut Creek, Ca, Us

Provided leadership to field sales across both Consumer and Pet business units toexecute strategic and tactical plans that maximize the $954MM revenue and $179MM tradetarget· Efficiently and effectively managed trade investment to drive profitability - 103index to PY +$8MM · Returned $13.6MM trade by investing more effectively and repurposing with morestrategic customers· Served as the key liaison between field sales, customer marketing and HQ finance inareas of planning, execution, risks and opportunities and pricing to drive businessdecisions· Communicated customer insights cross functionally to impact business decisions· Conducted pre and post promotional event analysis to gain insights and apply keylearnings across customers· Facilitated customer planning process from a strategic and financial perspective,providing insights on past performance and future opportunities, in order to build moreprofitable plans · Provided ROI and profit guidance and analysis to drive business improvement across theEast Area - more effective trade spending· Trade system support· Summarized data into actionable customer/channel insights and recommendations· Identified Key opportunities to drive both revenue and profit growth

Walnut Creek, Ca, Us

Responsible for trade funds, spend and profit for Southeast and Charlotte regions andPublix, Delhaize and Kroger (Revenue $578.1MM and $121MM trade)· Facilitated customer planning process from a strategic and financial perspective,providing insights on past performance, future opportunities - base pricing, promotionalpricing, tactics and consumption trends, in order to build more profitable plans · Partnered with customer marketing to determine trade rates/quotas.· Financial liaison responsible for financial aspect of annual planning and forecasting -quota and profit targets, company objectives· Delivered cross-retailer event ROI analysis in order to identify trends and influencestrategy· Managed financial analyst - responsible for development and performance evaluation· Developed, implemented and led the monthly review process with regions and teams,resulting in 3 consecutive years of under spending the $200MM annual trade budget by anaverage of 2% - 4%

Walnut Creek, Ca, Us

Managed trade funds, spend and profit for Northeast, Southeast and Charlotte customers(Avg Revenue $447MM, Avg Spend $80.2MM) Key customers - Wakefern, Demoulas, Price Chopper,Harris Teeter, Bi-Lo, Winn Dixie, Ingles.· Developed, implemented and led the monthly review process with regions and teams,resulting in 3 consecutive years of under spending the $200MM annual trade budget by anaverage of 2% - 4%· Member of cross functional team that launched a systematic ROI capability deliveringstreamline processes and multi-year trade savings· Facilitated customer planning process from a strategic and financial perspective,providing insights on past performance, future opportunities - base pricing, promotionalpricing, tactics and consumption trends, in order to build more profitable plans · Performed ROI analysis for sales team to support profitable decision making· Analyzed incremental opportunities for reasonableness· Trained new team members and cross functional partners to understand financially basedsystems

Walnut Creek, Ca, Us

Managed trade funds, spend and profit for Northeast customers ($375MM Revenue, $64.8MMTrade)· Exceeded annual revenue and profit quotas - 112 index on revenue, 114 index on profitand reduced trade spend 4 points. · Analyzed sales team financials for accuracy and opportunity· Partnered with sales and deductions team to exceed KPI targets· Key liaison for trade management system (Siebel) trouble-shooting and enhancements

Walnut Creek, Ca, Us

Developed Trade Spend Accruals for assigned Business Units· Reconciled all BU specific annual trade spending budgets· Member of cross functional team that launched Siebel (development, UAT, integration,reporting design, training)

Walnut Creek, Ca, Us

Marketing

Accounting And Micro Computers

Finance