Stacey Archibald Email & Phone Number

United Kingdom

Stirling, Scotland, United Kingdom

Stirling, Scotland, United Kingdom

Deliver communications campaigns that support Zero Waste Scotland’s research, engaging Scottish businesses and consumers in resource efficient behaviours. Lead communications projects that promote the organisation’s business programmes and consumer brands, delivering against organisation strategy and research.Work with teams across the organisations and manage external stakeholders to deliver high quality, collaborative, and multi-channel communications to key target audiences, in line with organisation strategy. Deploy insights and customer intelligence to enhance the effectiveness of communications outputs.Ensure communications maximise Zero Waste Scotland’s visibility and campaigns are impactful, accurate and consistent with the organisation’s reputation, brands and behaviour change strategies. Effectively manage and deliver campaigns, including managing external suppliers and handling data in accordance with professional standards.Key activities: campaign planning; video marketing; case studies; stakeholder management; B2B; digital marketing; PR; social media; communications strategy; reporting and evaluation; project management.

Stirling, Scotland, United Kingdom

Lead the delivery of business-to-business (B2B) marketing projects that supported Zero Waste Scotland's Food Waste Reduction programme and Scotland’s Food Waste Reduction Action Plan. Delivered campaign-based marketing and communications activities that increased brand awareness and uptake of key products and services. Developed awareness and increased engagement in Zero Waste Scotland’s communications channels and campaigns.Proactively managed demand by maintaining relationships with external stakeholders and liaising with Zero Waste Scotland’s internal departments to ensure visibility of marketing projects.Developed, maintained and utilised systems to supported B2B marketing activities, including marketing lists, customer contact data, and using CMS for web content management. Developed and delivered research projects required to support development and execution of B2B marketing strategies. Worked with others in the communications team to ensure profile-raising opportunities, including those to position Zero Waste Scotland as a thought-leader on food waste reduction and key environmental issues.Identified opportunities for collaboration and cross-promotion in the development and delivery of projects. Attend events and contributed to conferences, seminars, information events, workshops, reports and publications as required.

Commercially focussed B2B Marketing Manager, responsible for managing the marketing and communications activities and overseeing the strategic growth and development of the Company’s brand portfolio.Built and managed relationships with partners, distributors, stakeholders and internal departments, including sales, marketing and finance to develop brand plans and channel strategies, designed to achieve corporate aims, objectives and values through a range of online and offline marketing communication activities.Gathered intelligence on product performance, customer attitudes and competitors, implementing appropriate actions in response to market changes.Responsible for keeping up to date with industry news and trends, maintaining media presence and the communications strategy, aiming to inform and influence new and existing customers.Managed relationship with PR agencies and the PR calendar in response to industry events, news and new product launches.Launched and developed brands into new markets, working across the full marketing mix to deliver multi-channel B2B content marketing strategies. Managed the communication tools, channels and associated budgets including the production of videos and literature.Worked with global brands on new product development and the execution of the marketing communications strategy in line with brand guidelines.Key Skills: Marketing Communications; Project Management; Working to deadline; Market Research; Competitor Analysis; Social Media; PR.

Managed a variety of campaign projects within a communications setting across different disciplines, in line with the Company’s strategic development goals. Responsible for keeping up to date with industry news and trends, maintaining media and online presence, aiming to inform and influence new and existing customers.Managed relationship with PR agencies and the PR calendar in response to industry events, news and new product launches.Key Skills: Marketing Communications; Working to deadline; Competitor Analysis; Social Media; PR.

Delivered marketing through digital and traditional methods.Worked with a range of CRM and email marketing platforms.Market research.Website analytics.Social media.Key Skills: CRM; Marketing Communications; Working to deadline; Market Research; Competitor Analysis; Social Media.

Implemented elements of the promotional mix in accordance with agreed strategies, including:Maintain and update content on company websites.Advertising (print and digital); Press Releases/Editorial).Email Marketing.

Liaised with 3rd parties e.g. trade publications, exhibition organisers, printers etc.Assisted in developing sales material and promotional literatureEvent promotionMarket research

Implemented elements of the promotional mix in accordance with agreed strategies, including:Supported implementation of search engine optimisation strategiesSupported implementation of social networking strategiesWebsite developmentMarket research

PASS is a scheme to help new student settle into university life. This is a voluntary position within the university, as a PASS leader I prepared and presented to a first year class for one hour each week, marketed sessions (they were not compulsory) and engaged in discussion with participants to receive feedback.I found it rewarding to help others through sharing my own experiences and communicating with other students.

Upskilling (Pgt), Climate Change And Sustainable Business, Distinction

Impact Strategy Climate and Measurement

Upskilling (Pgt), Climate And Carbon Literacy, B1

Ba Honours, Fashion Marketing, 1St

Communications, PR, Sustainable Supply Chains, Marketing Strategy, Economics.