I am an original and critical thinker with 25+yrs of industry experience (IBM, Lenovo, Whirlpool, COTA) in what can be broadly summarized as customer and brand advocacy. With a clear understanding of the value of strong Customer & User Experience to Brand health and success combined with deep expertise in research methods, my work drives improved sales and margins by significantly increasing:• Brand differentiation & desire• Product & Service leadership • Customer satisfaction & loyalty• Customer ratings & recommendations• End-to-end experience consistency• Innovation & investment focusA natural problem solver and translator, I instinctively transform needs into solutions. I am an empowering and responsive leader with the empathy, collaboration and leadership skills necessary to succeed in a fast paced, multicultural and global work environment. I also bring expertise in product development processes, experimental research methods, innovation, cross functional/cultural teaming and change management. This unique combination of skills and experience make me an asset for any company working to build their customer experience and brand.Areas of expertise: Global Customer Experience Strategy & Management, User Experience Strategy & Management, User Centered Design, Experience Design, User Research, Design Research, Design Thinking, Exploratory Innovation, Human Factors, User Interface Design, Brand Strategy, Brand Management & Architecture, Product Naming & Trademark management, Cultural Research, Market Research, Product Development, Change Management, Functional Leadership, Cross Functional Leadership, Multinational Leadership
Listed skills include User Centered Design, Market Research, User Experience, Interaction Design, and 46 others.