I am an original and critical thinker with 25+yrs of industry experience (IBM, Lenovo, Whirlpool, COTA) in what can be broadly summarized as customer and brand advocacy. With a clear understanding of the value of strong Customer & User Experience to Brand health and success combined with deep expertise in research methods, my work drives improved sales and margins by significantly increasing:• Brand differentiation & desire• Product & Service leadership • Customer satisfaction & loyalty• Customer ratings & recommendations• End-to-end experience consistency• Innovation & investment focusA natural problem solver and translator, I instinctively transform needs into solutions. I am an empowering and responsive leader with the empathy, collaboration and leadership skills necessary to succeed in a fast paced, multicultural and global work environment. I also bring expertise in product development processes, experimental research methods, innovation, cross functional/cultural teaming and change management. This unique combination of skills and experience make me an asset for any company working to build their customer experience and brand.Areas of expertise: Global Customer Experience Strategy & Management, User Experience Strategy & Management, User Centered Design, Experience Design, User Research, Design Research, Design Thinking, Exploratory Innovation, Human Factors, User Interface Design, Brand Strategy, Brand Management & Architecture, Product Naming & Trademark management, Cultural Research, Market Research, Product Development, Change Management, Functional Leadership, Cross Functional Leadership, Multinational Leadership