Stacey A.  Baer, Ph.D.
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Stacey A. Baer, Ph.D. Email & Phone Number

User Experience | Customer Experience | Brand Strategy | Global Leader | Chief Member at Central Ohio Transit Authority (COTA)
Location: St Joseph, Michigan, United States 6 work roles 6 schools
1 work email found @cota.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Role
User Experience | Customer Experience | Brand Strategy | Global Leader | Chief Member
Location
St Joseph, Michigan, United States

Who is Stacey A. Baer, Ph.D.? Overview

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Stacey A. Baer, Ph.D. is listed as User Experience | Customer Experience | Brand Strategy | Global Leader | Chief Member at Central Ohio Transit Authority (COTA), based in St Joseph, Michigan, United States. AeroLeads shows a work email signal at cota.com and a matched LinkedIn profile for Stacey A. Baer, Ph.D..

Stacey A. Baer, Ph.D. previously worked as Chief Marketing & Experience Officer at Central Ohio Transit Authority (Cota) and Senior Director, Global Experience Design at Whirlpool Corporation. Stacey A. Baer, Ph.D. holds Mba, Executive Mba from Duke University - The Fuqua School Of Business.

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Email format at Central Ohio Transit Authority (COTA)

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*@cota.com
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Profile bio

About Stacey A. Baer, Ph.D.

I am an original and critical thinker with 25+yrs of industry experience (IBM, Lenovo, Whirlpool, COTA) in what can be broadly summarized as customer and brand advocacy. With a clear understanding of the value of strong Customer & User Experience to Brand health and success combined with deep expertise in research methods, my work drives improved sales and margins by significantly increasing:• Brand differentiation & desire• Product & Service leadership • Customer satisfaction & loyalty• Customer ratings & recommendations• End-to-end experience consistency• Innovation & investment focusA natural problem solver and translator, I instinctively transform needs into solutions. I am an empowering and responsive leader with the empathy, collaboration and leadership skills necessary to succeed in a fast paced, multicultural and global work environment. I also bring expertise in product development processes, experimental research methods, innovation, cross functional/cultural teaming and change management. This unique combination of skills and experience make me an asset for any company working to build their customer experience and brand.Areas of expertise: Global Customer Experience Strategy & Management, User Experience Strategy & Management, User Centered Design, Experience Design, User Research, Design Research, Design Thinking, Exploratory Innovation, Human Factors, User Interface Design, Brand Strategy, Brand Management & Architecture, Product Naming & Trademark management, Cultural Research, Market Research, Product Development, Change Management, Functional Leadership, Cross Functional Leadership, Multinational Leadership

Listed skills include User Centered Design, Market Research, User Experience, Interaction Design, and 46 others.

Current workplace

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Central Ohio Transit Authority (COTA)
Central Ohio Transit Authority (Cota)
User Experience | Customer Experience | Brand Strategy | Global Leader | Chief Member
AeroLeads page
6 roles · 11 years

Stacey A. Baer, Ph.D. work experience

A career timeline built from the work history available for this profile.

Chief Marketing & Experience Officer

Current

Columbus, OH, US

Bringing expertise in Branding and Experience strategy/design to the public transportation industry of Central Ohio. Currently leading teams that include Brand Marketing, Creative Agency, Customer Experience, Customer Call Center and Corporate Communications to ensure that a) COTA preserves and increases ridership in an equitable manner, b) we improve.

Feb 2022 - Present

Senior Director, Global Experience Design

Benton Harbor, Michigan, US

Led a global team of up to 85 professionals across 6 regional design studios responsible for research, design, production and testing of both on-appliance and off-appliance products. Functional teams included UX Design, Interaction Design, User & Design Research, Graphic & Motion Design and Craftsmanship to design physical, digital and mobile application.

2015 - 2020 ~5 yrs

Director, User Experience & User Research

Morrisville, NC, US

Led the research, concept development, design, usability and testing of commercial & consumer PC’s, Notebooks and Servers. Managed and directed a highly skilled and specialized team including Human Factors Engineers, Design & User Researchers, Interaction & Graphic Designers.

Apr 2007 - Nov 2015

Corporate Brand Manager

Morrisville, NC, US

Provided brand expertise and guidance for world-wide and regional teams to promote and protect Lenovo brand assets. Developed strategies and provided brand insights that a) introduce and build the Lenovo brand, b) continue to strengthen and protect the ThinkPad brand, and c) address the goals of the new/remaining Lenovo brands.

May 2005 - Apr 2007

Customer Experience & Brand Strategist

Armonk, New York, NY, US

Developed and drove strategic framework and initiatives to define and improve the end-to-end customer experience for worldwide ThinkPad and ThinkCentre PC brands. Major objectives were a) increase brand/product differentiation, b) inhibit product commoditization, c) increase customer affinity and loyalty, and d) create lasting impressions.

Mar 1998 - Apr 2005

Human Factors Engineer

Armonk, New York, NY, US

Evaluated the ease of use of software, hardware, industrial design and information designed for consumer and commercial PCs. Led international and multifunctional team members in User Centered Design process. Prototyped new concepts and drove solutions into the development process.

Jan 1992 - Mar 1998
6 education records

Stacey A. Baer, Ph.D. education

Mba, Executive Mba

Duke University - The Fuqua School Of Business

Ph.D., Cognitive Psychology

University Of Kentucky

M.S., Cognitive Psychology

University Of Kentucky

B.A., Psychology

Muhlenberg College

Doctor Of Philosophy - Phd, Cognitive Psychology

University Of Kentucky

Doctor Of Philosophy - Phd, Cognitive Psychology

University Of Kentucky
FAQ

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Quick answers generated from the profile data available on this page.

What company does Stacey A. Baer, Ph.D. work for?

Stacey A. Baer, Ph.D. works for Central Ohio Transit Authority (COTA).

What is Stacey A. Baer, Ph.D.'s role at Central Ohio Transit Authority (COTA)?

Stacey A. Baer, Ph.D. is listed as User Experience | Customer Experience | Brand Strategy | Global Leader | Chief Member at Central Ohio Transit Authority (COTA).

What is Stacey A. Baer, Ph.D.'s email address?

AeroLeads has found 1 work email signal at @cota.com for Stacey A. Baer, Ph.D. at Central Ohio Transit Authority (COTA).

Where is Stacey A. Baer, Ph.D. based?

Stacey A. Baer, Ph.D. is based in St Joseph, Michigan, United States while working with Central Ohio Transit Authority (COTA).

What companies has Stacey A. Baer, Ph.D. worked for?

Stacey A. Baer, Ph.D. has worked for Central Ohio Transit Authority (Cota), Whirlpool Corporation, Lenovo, and Ibm Corporation.

How can I contact Stacey A. Baer, Ph.D.?

You can use AeroLeads to view verified contact signals for Stacey A. Baer, Ph.D. at Central Ohio Transit Authority (COTA), including work email, phone, and LinkedIn data when available.

What schools did Stacey A. Baer, Ph.D. attend?

Stacey A. Baer, Ph.D. holds Mba, Executive Mba from Duke University - The Fuqua School Of Business.

What skills is Stacey A. Baer, Ph.D. known for?

Stacey A. Baer, Ph.D. is listed with skills including User Centered Design, Market Research, User Experience, Interaction Design, Usability Testing, Strategy, Customer Experience, and Heuristic Evaluation.

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