Stacey Balsley Email & Phone Number

Sussex, Wi, Us

Manage a diverse line of products that meet traditional winter management needs and those serving the paradigm shift to less usage of chlorides. Create and stick to a department mission that directs annual strategic planning. Vet and maintain strong vendor relations. Establish pricing, conduct product training, and provide sales support to achieve annual sales and profit goals. Partner with Marketing and Web Admin to develop and implement promotional pieces, online sales, sponsorships, and public relations. Identify and cultivate large volume customers. Continually improve my knowledge through professional association training opportunities, internal sales team insights and suggestions, candid conversations with industry leaders.

Sussex, Wi, Us

Specializing in winter products that reduce and move the slippery winter stuff. Creating and maintaining solid customer and vendor relationships. Handling a diverse line of products. Initiate product evaluations and recommendations. Work with and support the sales team with product knowledge, sales strategy and product training. A sponge for authentic industry improvements and innovations.

Schaumburg, Il, Us

3D Exhibits designs and creates custom trade show exhibits, branded environments and corporate events. • Cultivate and secure opportunities in all service areas: exhibits, marketing, interactive technology and events.• Develop/recommend strategic initiatives that align with client branding and marketing strategies.• Work with design and estimating staff to create dynamic experiences and functional solutions within budget.• Assure estimates are completed, delivered and signed in a timely manner.• Develop and manage project timelines and budgets.• Supervise project progression through internal departments: marketing, engineering, graphics, production, logistics, accounting.

Pewaukee, Wi, Us

The Waukesha County Green Team is a 501c3 non-profit whose mission is to advance environmental and economic sustainability in Waukesha County, Wisconsin, USA. Our efforts are in line with the United Nations Brundtland Commission's definition of sustainability, "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs". Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. ACCOMPLISHMENTS:• Proactive re-branding of logo, tag line and website.• Expanding outreach to county borders through new programming: - 'Changing Habits for a Greener Community'. Integrated approach to educating on the how-tos of living sustainably and why you should care. - 'County Wide Clean Up'. Annual litter and invasive species removal event. - 'Green Drinks of Waukesha'. Monthly networking with topical speaker. - 'Green Alliance Sustainability Fair'. Largest fair of this kind in Waukesha County. Bi-annual. - 'Now is the Time'. A professionally facilitated community forum on climate change.• Become a trusted partner to county government, municipalities and businesses. - 'Sharing the Plan'. A forum with break out sessions for municipality stakeholders and businesses to learn how Waukesha County Government developed and implement their sustainability plan. - Become a member of the Waukesha County Business Alliance.• Board Development. - Added four new community advisors. - Added three new board members.• Established first paid position: part-time Outreach Coordinator.

• Cultivate and retain a strong customer base in portable and custom trade show exhibits.• Proactively engage in being a trusted resource to maximize client's marketing goals while maintaining their brand standards and budget.• Upgrade existing CRM tool; teach and support inside sales team on it.• Continuously explore customer needs to identify and secure additional sales opportunities.• Create concept designs that best convey client needs based on my consultation.• Create and edit copy for interpretive displays.• Research, interview and secure sub-contractors.• Develop and manage trade show service budgets for clients.• Proposal development and presentation.• Negotiating and close of sale.• Cross functional team leadership with design, estimating, production, logistics, accounting and sub-contractors to ensure quality and timely completion.

Waukesha, Wisconsin, Us

• Developed and implemented comprehensive marketing campaign to increase brand awareness, service value and market share. Including: - Develop brand tag line; design branded hard copy promotional pieces and online stationary and presentation templates. - Petitioned and worked with United States Green Building Council (USGBC) Board Member in charge of designating Leadership in Energy and Environmental Design (LEED) credits to request additional credits for indoor plants. - Create an educational program on the triple bottom line benefits of interior plants. Cultivated a network of prospects and scheduled presentations. Presented to groups collected around a similar job specialty or industry, to architectural and interior design firms for LEED credit. - Initiate CRM tool to track sales cycle from these presentations and other sales activities. • New business development for long term contracts and one-time sales primarily through networking and cold calling. • Quickly establish client rapport resulting in solid long term relationships and referrals.• Make calculated adjustments to existing estimating program to gain a competitive edge and maintain healthy profit margin.• Continually analyzed live plant and hardscape supply availability and pricing. Modified estimating schedule accordingly.• Through research and competitive analysis created new plant rental division specifically for trade shows at the WI Center.• Conduct site assessments for design and contract program maintenance parameters. Develop design and estimate from this information.• Responsible for all phases of the sales cycle.• Contract management.• During the last recession the division was the top gross and net income producer.

Germantown, Wi, Us

• Cultivate and retain long term commercial contract customer base.• Leads generated from cold calling and other company divisions.• Launched a CRM tool to track and manage my sales activities.• Conduct site assessments for design and contract program maintenance parameters. Develop design and estimate from this information.• Responsible for all phases of the sales cycle.• Contract management which included account site inspections, client meetings, service technician training. • Channeled project flow among internal departments to ensure quality completion.• Provided field supervision for new installations.• Accelerated division growth within eighteen months.

• New and existing corporate contract sales. • Client consultation to maximize physical property security with product choices, system design, installation and monitoring. • Design security systems with emphasis on closed circuit surveillance.• Select products based on technical specifications to meet the application criteria.• Develop integration into other new or existing systems and/or security components (such as Alarm, Access Control, Intercom).• Determine system infrastructure and installation needs based on building technical drawings.• Proposal development and presentation.• Product research and vendor association.• Liaison with general contractors and electricians.• Knowledgeable of camera mechanics, digital/ networked/analog recording, low voltage wiring, electronics.

• Create parameters to research territory and industry targets.• Cultivate new business through cold calling, diligent follow up and building rapport.• Present design and estimate, negotiate and close.• Continuously explore customer needs to identify and close additional sales opportunities.• Research, select and launch CRM tool for sales team.• Develop and conduct ‘booth staff excellence’ training for clients.• Cross functional team leadership with design, estimating, production, logistics and accounting to ensure quality and timely completion.• Supervise exhibit setup.• Prepare billing for accounting.• Knowledgeable of techniques and products used in architectural woodworking, interior design, graphic production, lighting, retail display, custom and modular exhibits.

Washington, Dc, Us

• Develop comprehensive communications plan covering all programming departments including events and fundraising campaigns.• Utilize newspaper, radio, television and direct mail for promotions.• Create, produce and mail Activity Guide with over 400 programs and services.• Work with program managers to design and produce brochures with current information. • Design and produce program area and event signage for the building.• Manage multiple budgets.

Washington, Dc, Us

• Coordinate and manage four events raising $90K each; lead volunteers in event planning and implementation; cultivate and secure integrated support from community stakeholders.• Re-brand existing Planned Giving program; develop and implement new donor cultivation strategy.• Supervise three person staff.• Assist auxiliary volunteer group with their fund raising endeavors.• Manage small on site retail store staffed by volunteers; raised $70K.• Coordinate and manage annual fund drive. Raised $120K through volunteer involvement, direct mail and telemarketing.• Manage multiple budgets.

Washington, Dc, Us

• Coordinate and manage four advocacy events with integrated support from community stakeholders.• Lead volunteers in event planning and implementation.• Manage multiple budgets.

Cross Plains, Wi, Us

• Plan and facilitate board meetings and stakeholder partner meetings. Reported statewide activity and made recommendations to further enable trail development across private and public interests.• Initiated and completed the Triad Agreement with the WI DNR, National Park Service and the Ice Age Trail Alliance defining our roles and accountability in creating the Ice Age National Scenic Trail. Agreement continues to be in use today.• Meet with volunteer chapter leadership statewide to assess their successes and challenges in pursuing Ice Age Trail priorities within bylaws; make recommendations to the board of directors to assist in chapter's pursuit of the Ice Age Trail Alliance mission.• Staff supervision.

Cross Plains, Wi, Us

• Restructured membership program resulting in increased base and retention.• Coordinate and manage statewide special events and fundraising events; create and implement marketing campaigns.• Cultivate donors for $10M capital campaign with Board involvement.

Waukesha, Wi, Us

• Systematically compiled information on 13,000 donors/alumni to cultivate interest based donations towards the $1M annual fund drive.• Developed policy of department confidentiality.• Developed comprehensive tracking for 75 scholarships and associated use restrictions and distribution.• Created contract of agreement for new scholarships.• Staff supervision.

Milwaukee, Wi, Us

• Responsible for coordinating 4-7 membership events to build and retain 11,000+ membership base• Organizing and leading focus groups for event planning.• Coordinating volunteers, food, beverage, floral, audio, visual and other technical services.• Arranging for 300+ invitation mailing and tracking.• Compiling and presenting comprehensive event and membership statistics.• Develop outreach to Waukesha county business community.• Event profitability contributed to $1.7 million operating budget.

Ba, Communications/Public Relations

Education record