Bluebeam Revu is an efficiency and collaboration software application that allows users to markup, takeoff, organize, and collaborate with PDF files. As a regional marketing manager I work with 18 channel resellers and our internal sales team developing marketing strategy to support customer acquisition, transition to subscription and growth. This includes creative, customized programs to drive demand in key territories and strategic accounts, using a multi-channel, integrated marketing approach.

Nearmap is an aerial imagery and data insights technology company. Responsible for designing marketing strategy, program development and execution for the commercial sector including: architecture, engineering, construction, utilities, roofing and solar industries to ensure achievement of business growth objectives.

Hired for temporary maternity leave coverage of a key marketing leader. Responsible for leading a team of field marketers in developing and deploying multi-channel marketing initiatives (PR, paid social, web, virtual conferences/events, strategic partnerships) to grow engagement of key buyers around timely business issues. These programs include EY’s Entrepreneur Of The Year awards, executive roundtables and webcasts. Tasked with co-developing the annual East regional field marketing strategy to drive growth and working closely with IT to build systems for the streamlined execution, measurement and reporting of field marketing activities.

Columbia Care is one of the largest and most experienced multi-state operators in the medical cannabis industry. Hired for a freelance project marketing the launch of new dispensaries in key locations throughout the country including: Florida, Puerto Rico, Maryland and Washington DC. Responsible for national campaigns, events and marketing communications. • Developed a national calendar, dispensary launch and operation guide, event marketing toolkit and Florida marketing strategy playbook.• Organized grand opening events in new markets, customer retention and growth events in prime locations and national customer relations and prospecting programs.• Managed medical tradeshows from start to finish including the creation of a pop-up store display, writing collateral, and coordinating all logistics.• Designed a micro-influencer program to drive incremental local foot traffic.

NewVoiceMedia, now Vonage is a SaaS cloud contact center solution that integrates seamlessly with Salesforce for sales and service teams to help companies sell more, serve better and grow faster. Charged with the development and integration of B2B marketing strategies and lead generation tactics for targeted account-based marketing and field marketing programs supporting sales in driving their pipeline goals. From research to conception, executing campaigns, reconciling the budget and ROI tracking I covered all aspects of corporate event management. Responsibilities also included producing webinars, case studies and customer testimonials, tradeshow sponsorship and customer relations.• Managed, planned and executed over 35 corporate events with a positive ROI including Dreamforce, Salesforce campfires and World Tours, Contact Center events, Enterprise Connect and Tractionforce.• Won a speaking opportunity at the Enterprise Connect to showcase Conversation Analyzer a speech analytics solution that enhances training for sales and service teams.• Generated significant revenue through implementing strategic field marketing campaigns and powerful brand building initiatives.

Served the following companies:HSBC - New York, NYUBS - New York, NYJefferies - New York, NYYork Street Management - New York, NYDeveloped and implemented marketing campaigns including published, digital and video marketing content driving significant market expansion. Performed quality control on produced content to ensure continuity from concept to execution and brand recognition while adhering to global legal guidelines. Lead marketing initiatives via the alignment of key stakeholders, agencies and vendors. Analyzed monthly KPI reports with budgets and production goals in mind and presented results to management. • Created, updated and distributed over 40 pieces of printed marketing collateral in multiple languages and formats. • Launched multi-asset marketing campaigns for the migration of over 5000 customers to the UBS Neo cross-asset banking platform.• Oversaw the development of an interactive touchscreen tabletop and iPad portfolio game which increased conference booth traffic and engagement.• Executed travel arrangements and destination operations for small to large-scale corporate sponsored meetings and events. Specialties include: experiential marketing, tourism, mobilizing street teams, event execution, brand representation and customer service to deliver measurable results driving brand awareness and consumer engagement.

Majesco Inc. is a multinational provider of insurance technology software and consulting services to insurance carriers.Managed and executed traditional, digital and direct marketing plans for North America. These included lead generation campaigns, customer retention initiatives and external communications. Responsible for case studies, press releases, invitations, award nominations, collateral, newsletters, and social media posts. •Planned and managed biannual product council meetings and customer conferences with a 50% increase in attendance up from 75 to 150 attendees in the 2nd year increasing market exposure and building customer loyalty. Responsibilities included: supervising and managing VIP logistics, meeting room management, registration, food & beverage, transportation, site inspections, guest audio visual services, and budget reconciliation.•Analyzed digital marketing SEO SEM and Google analytics and implemented enhancements, which improved overall website traffic by 30%.•Created user-friendly assets including whitepapers, collateral, webinars, presentations, social media and website updates resulting in increased content shares, newsletter subscriptions, downloads and requests for consultations.

GoldenSource is an enterprise data management software company providing on-premise and SaaS solutions for the financial service industry.Managed social media marketing, updated and redesigned the company website, wrote case studies, newsletters, award nominations and marketing collateral. Performed the day to day tactical execution and implementation of these items collaborating with a public relations agency, sales team, software developers and freelance designers. Identified opportunities and developed strategic marketing initiatives. Other responsibilities included: preparing for and representing the company at tradeshow exhibitions, creating and executing webinars, and planning client and prospect events. I also tracked and measured the metrics results of all marketing tactics and programs.•Performed comprehensive analysis through Marketo, Zoho and Google analytics after each event, campaign and webinar which increased sales by 18%.•Won the Best Enterprise Data Management Vendor 2011 for GoldenSource’s quick to market pricing service giving clients greater confidence in their data and decisions.•Prepared, executed and managed events and post event follow-up including delivery of marketing assets, confirming attendees and email campaigns, which increased brand awareness and drove lead generation by 43% while optimizing costs.

Worked on site at Pepsi creating strategic, impactful event experiences and advertising campaigns for both general market (with a focus on NJ and PA), as well as multicultural marketing geared towards Hispanic and African American consumers. Responsibilities included working with Pepsi marketing managers and my team in developing insightful marketing strategies and executing them through print ads, sweepstakes, community programs, and media promotions. Negotiated radio merchandising promotions resulting in over $1,000,000 worth of free media.

Sourced and sold over $450,000 worth of promotional products. Managed the WPP account and helped both the agencies and their clients build their brands by providing creative ideas and multi-dimensional promotional products to enhance their image. I also created media kits, sold corporate gifts, awards and tradeshow giveaways that fit the clients' budgets and yielded strong results.

Managed large disability and accident and health insurance accounts over 100 employees, represented Zurich at benefit fairs and tradeshows, trained brokers on the online DBL program, and supported regional sales and marketing.

Territory sales position. I sold customized payroll solutions and other employee benefits within a protected geographic territory, which, generated thousands of dollars in revenue each week. I also developed creative marketing strategies and materials.