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Successfully served as a key member of the executive leadership team spearheading the marketing division and overall operations of the business. ➥Owned both the brand and reward program diverse businesses while integrating the two to create a collective organization demonstrating brand propels awareness, relevance and sentiment, and reward program drives loyalty.➥Utilized a strong customer-centric brand strategy encompassing captivating content and emotional storytelling leveraging innovative technology and MarTech data stack for activation, insights, measurement and efficiency.➥Strengthened consumer engagement through strategic marketing initiatives in a world of changing media habits, emerging technologies and competition for consumers attention.➥Directed a lean team while generating explosive accomplishments empowering autonomy, providing professional development, and fostering an environment of creativity and innovation.Strategic oversight and executive leadership driving results such as;- Defined Brand Strategy and customer centric approach with hyper-targeted and measurable in-market executions across Paid Media; creating 4mm+ fans at $.70 per fan acquired and Brand Lift Insights (impression, recommendation and relevance) up YOY with positive trends. - Community managed over 12mm social followers across @Sony social channels, including launch and growth of TikTok to 1.4mm+ followers with engagement rates +9% in less than 12 months.- Produced over 1,000 pieces of digital Branded content annually and emotional storytelling to shift perceptions - recognized through several industry awards including Webby, Brand Film, MarCom and Shorty Awards. - Managed P&L and developed Loyalty and Cobrand Credit Card Portfolio program value proposition, front and back-end experiences; acquired, engaged and retained millions of loyalty members and hundreds of thousands of Cobrand credit cardholders driving $MM in revenue (confidential stats omitted).

Here, I successfully served in a dual role leading Sony Rewards and the cross-Sony Marketing initiative. Additionally, I collected group companies’ data, synthesized the information, and developed strategies to unlock value for the enterprise.➥Led the organization-wide CRM program while shifting from a product-focused to a customer-centric marketing approach.➥Directed a robust CRM program to generate demand in the key market segments stemming $89M in captured revenue, $7.5M incremental revenue, 1.87 incremental products and services per customer, and an enriched brand value.

Here, I successfully spearheaded the Sony Rewards marketing strategies encompassing brand, value proposition, cross-channel integrated marketing programs, and customer experience. ➥Implemented a long-term brand marketing plan and roadmap inspiring expansion while leading a total transformation of the Sony Rewards Loyalty Program from a credit card-only redemption to an entertainment rewards program spanning all Sony Group Companies across the enterprise.

Here, I was repeatedly recognized for top performance through fast-track promotion and selection for high-priority initiatives. Established an accomplishments-driven professional career highlighted by rapid acceleration into progressively responsible positions, starting as a Marketing Intern.

Here, I was responsible for overall marketing for Global Prepaid plastic products in U.S. and Canada, including acquisition, loyalty, and overall brand consideration through direct marketing channels, 70,000+ retail locations, and awareness advertising.

Here, I managed the P&L for the Green Portfolio, the icon of the American Express Brand. Drove spend growth through value proposition and positioning, benefits enhancements, acquisition, end-to-end Cardmember engagement and retention, communication strategy and customer experience.

Here, I led team to drive spend growth and Cardmember engagement for the Gold Portfolio, the largest Portfolio at Amex, which contributed 21% revenue and 27% gross contribution.

Here, I successfully led high-performing team to drive new account acquisition for the Costco, Starwood, and Hilton Portfolios. Responsible for overall communication and channel strategy, new product launch strategy and partner relationships of portfolios which contributed 23% of Consumer Cards acquired and 16% of 12-month discount billed business.