Stacey Sullivan Email & Phone Number

Texas, United States

Waukee, Iowa, US

• Led the Employee Communication practice for Holmes Murphy & Associates across the Employee Benefits line of business—including representing the company in client and prospective client meetings and identifying areas in.
• Responsible for modernization and redesign of every aspect of the Employee Communication practice, including communications scope of services, pricing model, digitization of the client toolbox as well as development.
• In the first seven months, implemented (from the ground-up) a new project management system to intake, distribute, quantify, track and report the team’s deliverables for almost 200 clients.
• Managed growth and development of a newly hired team of five, overseeing training, plans, requirements, milestones and timelines for timely execution of client deliverables.
• Oversaw a $900,000 annual vendor partner budget--identified, engaged and negotiated with best-in-class vendors to serve as extensions of the communications team during annual high season (open enrollment).

New York, US

• Distilled complex business objectives into actionable and measurable tasks meaningful to management and frontline employees—connecting all stakeholders to the corporate vision and goals.
• Used data and insights to develop an effective two-way communications strategy using new, existing and integrated communication vehicles (Slack, Zendesk IM, Internal Bot/AI, Knowledge Base, etc.) to drive engagement.
• Developed executive messaging for SVP and the leadership team for a variety of forums, including scripts for Town Halls, executive leadership communication and ghostwriting, organizational policies and FAQs to be.
• Created a branded, integrated reward and recognition program for employees at all levels within the organization. While only Supervisors (less than 10% of population) are given monetary rewards to distribute, more than.
• Managed a team of five content creators and curated a library of nearly 4,000 Associate and Member-facing (website) support articles.
• Planned and executed strategic communication programs, including Voice of the Associate and Best Places to Work campaigns across multiple sites (Centers of Excellence) using insights gleaned from ongoing engagement.

Norwalk, CT, US

• Provided counsel and strategic planning for media relations, employee communications, executive communications, crisis communications and change management initiatives for multiple blue-chip clients (client list.
• Designed and executed strategic, multi-faceted internal communications plans for confidential business initiatives including Initial Public Offerings for high-profile clients (including Peloton), leadership changes and.
• Developed relationships with a variety of beat reporters and landed clients’ placements in/on CNBC, Fortune Magazine, Yahoo! Finance, Wall Street Journal, Fast Company, Business Insider, Cheddar, Dallas Morning News.

San Mateo, CA, US

• Managed public relations, crisis communications, executive messaging, internal and change communication and social media functions for a $500 million corporation undergoing a financial restatement.
• Provided strategic counsel, media training and ghostwriting for C-suite leaders (executive memos, leadership change communications, financial updates, earnings call scripts, Q&A, etc.).
• Developed and executed executive thought leadership and social media care program for the brand’s social media channels. Created content calendars to map against key moments in time and ladder up to marketing efforts..

Plano, TX, US

• Responsible for defining, developing and executing external communications strategies, crisis response and reputation management in both traditional and social media to support 1,800 retail locations nationwide.
• Oversaw campaign announcing 500 new FedEx Office store-in-store locations in Walmart locations nationwide. Results included more than 365 million traditional and social media impressions and 36 unique media placements.
• Successfully pitched FedEx Office’s new store location in HGTV’s Fixer Upper Hosts’ Magnolia Market to the Dallas Morning News; the story was picked up by nationwide outlets including People Magazine and Cosmo Online.
• Managed a team of five as well as traditional, social and creative agency partner relationships and an annual agency spend of more than $700,000.

Coppell, Texas, US

• Responsible for all public relations and internal communications for a $20 million, nationwide rebranding campaign of Garden Ridge to At Home.
• Drove consumer and business media awareness for 20 new store openings in 2015, resulting in more than 40 million earned media impressions.
• In the last fiscal year, secured more than 117 million total earned media impressions for the At Home brand.
• Secured brand media mentions in Bloomberg News, Bloomberg TV, Wall Street Journal, Fortune, Houston Chronicle, thestreet.com, Dallas Morning News and Dallas Business Journal.
• Built a corporate online media room and blog in addition to serving as company spokesperson and head of communications.
• Served as internal and external communications lead for an Initial Public Offering completed in August 2016.

Dallas, Texas, US

• Managed all public relations, crisis communications, executive messaging, internal and change communication, and social media functions.
• Implemented tools and designed processes to capture and quantify media coverage, which measured more than 8,000 media mentions with reach of 15 billion.
• Generated media coverage on all major newswires, national dailies including Wall Street Journal, USA Today, The New York Times and L.A. Times as well as daily publications in the top 20 U.S DMAs. Broadcast and online.
• Wrote executive messaging for a variety of external stakeholders, including analysts, i.e. CEO scripts, Q&As and press releases for quarterly earnings calls, as well as scripts for investor conferences, shareholder.
• Developed content for Annual Report/Proxy, dividend press releases and highly confidential brand divestitures.
• In March 2013, redesigned Chili’s social media strategy. In less than six months, grew online engagement with 3.6 million Facebook fans and 144,000 Twitter followers from less than 1% to 2.6%. Additionally, built a.

Dallas, Texas, US

Dallas, Texas, US

Dallas, Texas, US

Richardson, Texas, US

Dallas, TX, US