Stacey Cole Email & Phone Number

San Diego, CA, US

San Ramon, CA, US

• Leads the development and execution of Five9 Global Partner Program, Enablement and Marketing strategy to increase partner engagement, quality leads, partner affinity, grow pipeline & accelerate revenue.
• Collaborate with cross-functional leaders to create and deliver resources and capabilities to support, enable and engage partners. Helped grow partner led revenue to over 80% annually
• Host annual virtual Partner Summit to build momentum and preference with top partners that exceeded 1,000 registrations and 600+ attendees
• Publish annual Partner Marketing Resource Guide to share brand guidelines, best practices, and accelerate partner lead marketing.
• Develop, manage, and enhancing partner incentives programs
• Update and optimize global partner portal to enable a frictionless lead management and simple easy-to-launch marketing campaigns to expedite lead generation.

San Ramon, CA, US

• Hired to build out the partner marketing function to grow partner affinity, leads, pipeline, revenue and sales team alignment.
• Led annual global partner marketing strategy for complete partner ecosystem: Channel, Technology, System Integrators, ISV and international Distribution partners
• Collaborated with key stakeholders to define and roll out new global partner program
• Launched new initiatives to accelerate success: Partner Summit, Partner, Partner Education Webinar Series, and CX Apps Marketplace.
• Surpassed team KPIs - partner affinity, leads, conversion, pipeline and closed revenue
• Improve internal partner-sales alignment with monthly internal newsletter Partner Loop: Slack Channel, Newsletter, Webinars, & Partner Profile.

San Diego, CA, US

• Develop annual global channel partner sales strategy including market size, competitive landscape, marketing opportunity, targets, forecast, product requirements and budget.
• Launched Ideal partner profile methodology to ensure focus on most profitable partners.
• Developed formal global partner program to include partner tiers, features, benefits, & goals
• Successfully managed sales team to exceed company revenue expectations
• Partnered with marketing to develop sales enablement tools and incentives to drive promotion
• Formalized Professional Services packages to ensure proper support and fast time-to-live

San Diego, CA, US

• Constructed annual partner marketing strategy marketing opportunity, new partner targets, existing partner opportunities, revenue forecast, product requirements and budget
• Built Partner Portal to expedite new partner on-boarding and marketing execution.
• Led the development and execution of strategic partner marketing strategies including content based marketing strategy to include all phases of the Partners Buyers Journey.
• Collaborated with a team to build and prioritize partner targets strategy including partner tiers and resource allocation based on commitment, engagement, potential & goal achievement.

San Diego, CA, US

• Led the development and execution of strategic partner marketing plans driving over 40% sales growth year over year.
• Built annual sales and marketing strategy including market size, competitive landscape, marketing opportunity, new partner targets, revenue forecast, product requirements and budget
• Developed prioritized partner targeting strategy including tiering and resource allocation based on partner commitment, engagement, potential and goal achievement.
• Built Partner Resource Center resulting in increased lead volume of 35% year over year.
• Increased channel partner ARPU by 22% with targeted engagement campaigns, and promotions.
• Successfully onboarded new VAR and insurance partners: built win-win marketing plans, implemented sales training, launched demand general and co-branded sales support materials.

• Financial hardware, software and electronics company that makes self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and consumables.
• Advanced to oversee sales and marketing synergies for Intuit sales team with NCR acquisition.
• Conduct market analysis, create sales engagement materials and design sales training
• Key contributor to the overall partnership strategy and plan

Mountain View, California, US

• Built annual marketing plan for mid-enterprise size TurboTax and Intuit Financial Services for financial institution partners: competitive analysis, market opportunity, new partner targets, marketing campaign adoption.
• Developed, drove and implemented marketing strategy with financial institution partners to increase adoption of online banking products and revenue and campaign adoption by 45%
• Collaborated with Business Development marketing operations to test and optimize content marketing and social media
• Developed and executed creative marketing programs, campaigns and promotions across various digital channels, such as email marketing, social media, online ad placements, etc
• Conducted quarterly business reviews

Mountain View, California, US

• Led the development and execution of strategic technology and sales plans increase sales 30% YOY for TurboTax division of Intuit
• Built annual sales plan for assigned territory: competitive analysis, market opportunity, new partner targets, forecast, new products, and budget
• Defined, closed and developed new technology partnerships to expand distribution channels for Intuit products within key industries: banking, insurance, benefits, and security & investment co.
• Successfully onboarded new partners to exceed unit and revenue forecast
• Partnered with marketing manager to develop and implement strategic marketing plans
• Generate new business sales through Account-Based Selling techniques.

San Francisco, CA, US

• Responsible for technical development projects, contract negotiation, marketing, branding and sales for this global leader in 2D and 3D design software.
• Conduct market analysis, create marketing materials and design and deliver training programs. Assist in generating leads and closing sales.
• Manage software integration, solution validation and benchmark testing.
• Hand-picked for a business leadership position on Oracle Spatial Special Interest Group Board.
• Played key role in dev. of multiple sales execution campaigns that produced significant increases in leads and brand awareness.
• Negotiated and launched several development, marketing and resale agreements

San Francisco, CA, US

• Brought on to generate and secure business for wireless technology and homeland security products. Managed presale implementations, sales efforts and post-sales support. Delivered product demonstrations and.
• Championed the Geospatial Wireless Landscape Business Plan, which included industry overview, partnership/industry application strategies and partner support guidelines.
• Orchestrated implementation of the Homeland Security Business Initiative by selecting 12 alliance partners, negotiating contracts and handling all aspects of marketing, branding, sales and training.
• Effectively leveraged cross-functional teams from sales, technology and product development in order to maximize partner business opportunities.

• Spearheaded development of wireless technology strategy and sales plan for this provider of Java-based audio solutions. Contributed to creation of marketing, sales and training tools.
• Successfully prospected for global wireless handset manufactures and secured face-to-face meetings to achieve plan objectives.
• Credited with preparing the Wireless Landscape document that outlined technology milestones, deliverables and partner program to support technology alliances.

Overland Park, Kansas, US

• Developed and closed long-term contracts with key national accounts through prospecting, presentation and negotiation. Held responsibility for sales forecasting, strategic planning, corporate goals and territory plans.
• Consistently surpassed quotas by successfully cultivating business with Fortune 1000 clients such as Sun Microsystems and McKesson.
• Developed and managed territory business plan with associated sales reports and activity reports.
• Prospected, closed, and rolled out national accounts contracts

San Diego, CA, US

• Produced new business through targeted selling strategies and penetration of new distribution channels. Trained and support major accounts and commercial sales channels.
• Managed and grew Qualcomm’s national account alliance with Sprint PCS.
• Developed and implemented strategic sales plans to accommodate corporate goals. Directs sales forecasting activities and sets performance goals accordingly.
• Generate new business sales through targeted selling and new channels of distributions.

• Promoted to oversee sales and marketing of wireless services with small to medium-sized accounts. Designed and implemented national account territory sales plan.
• Charged with recruiting, training and mentoring 20 sales reps and four support personnel.
• Exceeded quota every year by instituting a new voice and data small business initiative that directed reps to sell entire telecom packages rather than individual services.
• Coach, counseled and trained sales team to cold-calling, lead qualification, presentations, closing, and territory management.

• Rapidly advanced from Account Executive to prospect and secure national accounts with Fortune 1000 clients. Created strategic territory plans.
• Closed multi-year contracts with companies such as Bank of America, Chevron and IBM that generate millions of dollars annually while providing beta participants for data trials.
• Prospected, Closed, and rolled out commercial, major and national accounts contracts with Bank of America, Chevron, Health Net, City & County of San Francisco, IBM, Siebel, and Oracle.
• Achieved 150% of quota as an Account Executive.
• Honored as Major Accounts Manager of the Year; outperformed 80 peers to receive award.
• Recognized with a Winners Circle Award three consecutive years for surpassing quotas.