Stacey Craighead Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

• Manage strategic planning and day-to-day operations/relationships to implement multi-million-dollar marketing initiatives and experiential activations for Toyota’s Olympic and Paralympic partnerships.
• Coordinate and oversee Olympic/Paralympic marketing integration across broadcast, social, and digital distribution channels and national Toyota-owned and supported events
• Build and maintain key relationships with client, sport National Governing Bodies and Team Toyota athlete… Show more Manage strategic planning and day-to-day operations/relationships to implement multi-million-dollar.
• Build and maintain key relationships with client, sport National Governing Bodies and Team Toyota athlete talent
• Proactively engage with key internal and external stakeholders to drive strategy and innovation resulting in new and creative consumer marketing milestones
• Facilitate and manage deliverable tracking for broadcast trafficking, print, digital, and out-of-home creative requests Show less

Colorado Springs, Colorado Area

• Supported Partnership Marketing efforts for both global and domestic partners while managing Team USA brand guidelines throughout full life-cycle of marketing campaigns.
• Assisted directors with account management, sales goals, creative approvals and fulfillment for 14 corporate partners such as Toyota, Comcast, and Coca-Cola
• Created sales decks, proposals, recaps and additional creative materials to support incremental sales initiatives
• Liaised between internal departments… Show more Supported Partnership Marketing efforts for both global and domestic partners while managing Team USA brand guidelines throughout full life-cycle of marketing campaigns.
• Liaised between internal departments and third-party agencies to create and execute joint marketing initiatives for sold media and marketing assets Show less

Colorado Springs, CO

Orlando, Florida

• Managed brand partnerships and events remotely and on-site for national clients including Gatorade, PNC Bank and Bayer Coppertone. Responsible for complete partnership life cycle from sell-in through fulfillment.
• Managed client accounts and youth partnerships for the Gatorade brand reaching over 2 million athletes nationwide through camps, tournaments, and college showcases
• Determined event and sport specific activation layouts to implement Gatorade's marketing campaign with… Show more Managed brand partnerships and events remotely and on-site for national clients including Gatorade, PNC.
• Determined event and sport specific activation layouts to implement Gatorade's marketing campaign with properties including US Soccer, the Philadelphia Union, USA Field Hockey, Pop Warner, and the Little League World.
• Generated and maintained new relationships with NCAA universities to introduce the Gatorade Summer Sports Camp Program
• Researched and developed detailed event proposals for new clients and properties

Harrison, NJ

• Assisted in the press box and facilitated post-game press conferences and interviews with players and coaches
• Provided administrative and logistical support in a variety of departments such as community relations, communications, marketing, and special events including the 2011 MLS All-Star Game

Wharton, NJ

• Promoted through the organization with a constant focus on the marketing, logistics and operations of the U.S. Army All-American Selection Tour and Bowl Game.
• Recruited, hired, trained, and supervised Selection Tour staff and internship selections to execute the U.S. Army All-American Bowl Selection Tour
• Scheduled, coordinated and maintained details for 200+ special events including pep rallies, assemblies, and press conferences at NFL stadiums and high schools across the country… Show more Promoted through the.
• Scheduled, coordinated and maintained details for 200+ special events including pep rallies, assemblies, and press conferences at NFL stadiums and high schools across the country
• Activated and implemented marketing and promotional campaigns for national clients, including the U.S. Army, adidas, Gatorade, and American Family Insurance
• Liaised between internal management and external/third party clients to plan and execute sales and marketing objectives

Wharton, NJ

• Managed portfolio of over 40 corporate sponsorships including fulfillment and activation for the U.S. Army All-American Bowl and Football University camps across the United States and Canada
• Prepared monthly newsletter to distribute to client list of athletes, parents, and coaches
• Created an organizational process to outline and monitor contract deliverables and fulfillment
• Worked directly with Director of Partnerships to identify, research, and design sponsor proposals for… Show more
• Worked directly with Director of Partnerships to identify, research, and design sponsor proposals for new prospects
• Developed comprehensive sponsor pre and post event recaps to present for sponsor fulfillment Show less

• Coordinated event scheduling and tracking programs to execute 32 events in 11 states over 8 weeks to announce the 2011 U.S. Army All-Americans
• Served as Master of Ceremonies and spoke at all events with audiences up to 2,000 attendees
• Responsible for Selection Tour travel expenses which resulted in significant savings in post-tour audit
• Facilitated athlete/media interviews, generated media exposure, and maintained up-to-date social media platforms

Harrison, NJ

• Assisted in post-game interviews with players and coaches to transcribe and provide quotes for media outlets
• Developed and edited articles, game notes, and press releases
• Assembled daily news clippings from a variety of sources

Harrison, NJ

• Facilitated and executed numerous events at Red Bull Arena, specifically match day events, press conferences, and photo shoots, as well as player appearances in and around the community
• Managed operations and promotions for the Fanatics Kids' Fan Club with duties including maintaining the membership database, distributing official Kids' Club merchandise, and organizing special members-only events
• Assisted with game day activations for Major League Soccer and additional team… Show more
• Assisted with game day activations for Major League Soccer and additional team sponsorships
• Processed donation and corporate sponsorship ticket requests
• Responsible for ongoing charitable drives for several foundations (ex. Seth Stammler's Sporting Chance Foundation) Show less

Princeton, NJ

• Organized and set up campus logistics for 56 sports camps and helped register and house approximately 5,500 campers
• Monitored completion of all HR documentation for approximately 175 coaches ensuring compliance
• Responsible for special requests for camp coaches
• Handled payroll and compliance for approximately 175 coaches

Bachelor Of Science In Business Administration, Marketing, Sport Management; Minor In Graphic, Interactive, And Advertising Design

Activities and Societies: Graduated Magna Cum Laude Dean’s List, all semesters Beta Gamma Sigma, Business Honor Society – Inductee, 2009.

Education record