Stacey Darragh Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Driven, results-oriented leader adept at strategic planning, program development, partnering with executive leaders, third-party vendors, and business partners to execute compelling campaigns that amplify brand presence and propel growth.

Greater Los Angeles Area

Sand Cherry is a team of experienced management consultants and proven industry leaders who create and implement comprehensive solutions to your complex business initiatives. Sand Cherry combines strategy, marketing, product and operations expertise to create actionable, strategic business solutions which deliver high-impact results. The team combines their proven expertise and deep experience in strategic analysis, data analytics, project management, and customer experience to design and implement effective and innovative solutions to optimize sales channels, launch products, improve processes, and more.

El Segundo, Ca

• Recruited to establish and develop the new enterprise-wide department to support sales across the country, creating and leading a global large-scale team.• Established new divisions within the department to bolster operational efficiency: Incentives & Sales Coaching, Sales Communication, Competitive Analysis, Program Management, and Project Management.• Built enterprise-wide sales coaching program to expand divisions nationally and bolster sales performance.• Created an online tool to improve key performance indicator (KPI) tracking and performance management. • Orchestrated Leadership Strategy Summits to bring together senior leaders and executives across multiple departments and solidify long-term plans.• Pioneered several internal/external continuous improvement projects to improve employee engagement, sales performance, and customer satisfaction.• Negotiated and secured positive business partnerships to achieve co-op funding through key vendors, including HBO, Showtime, and Starz.

El Segundo, Ca

• Led the launch and execution of sales channel programs to generate revenue growth and brand awareness in CA, AZ, TX, and Midwest markets.• Played a key role in the design and launch of an automated self-billing application to streamline the contractor invoicing process.• Delivered internal customer service, maintaining communications with key sales channels to achieve sales goals.• Planned and executed internal special events, managing an annual event budget encompassing national incentive programs and leadership summits.• Marshaled all event logistics, including catering, A/V equipment, facilities, and guest registration, confirming third-party vendors and conducting post-event surveys to determine opportunities for improvement. • Negotiated with programming partners and vendors to solidify event specifications, feasibility, and execution logistics.• Automated incentives program to boost employee engagement, selecting and managing a third-party vendor to create an online rewards tool that was implemented nationwide.

El Segundo, Ca

• Oversaw a P&L budget in sales operations while managing a team of individuals across multiple sites.• Analyzed sales channels, including variances and planned sales activities to ensure compliance with budgets.• Launched the first competitive analysis tool (CompetitiveEye) state-wide to improve market positioning, pricing, and penetration; tool was eventually launched nationally.• Pioneered the Contractor Sales Order Entry Program: opened call centers around the globe and negotiated contracts with third-party vendors to build the support sites, create training materials, and define operational key performance indicators (KPIs).

El Segundo, Ca

• Expanded the events and services team for the real estate industry, targeting a new vertical to increase product penetration and visibility.• Managed events including trade shows, community outreach events, and other company campaigns.• Created a vendor training program to improve KPIs, partnered with external analytics team to help increase their close rate, and accelerated vendor sales performance as a result.• Amplified First in New Development (FIND) program participation by collaborating cross-functionally.• Secured exclusive and introductory agreements with properties to ensure Comcast was the primary provider for newly developed buildings and bolster the company’s competitive advantage.

El Segundo, Ca

• Directed planning and development of incentive programs for all sales channels, including administration of commission plan payouts for sales personnel.• Created an events team to execute community and sales events, working with senior leaders to create two interactive event vehicles so customers could touch and feel products, driving engagement.