Responsible for developing, planning, organizing, and executing programs that generate new prospects (leads) and support advancing existing opportunities for the sales team within specific, targeted accounts and contacts to meet NFPA’s revenue goals. Partner with the Sales team to align goals and optimize handoff, including lead scoring, lead data ingestion, lead routing, KPIs, and more.Serve as the marketing and data lead for all B2B marketing efforts, including but not limited to demand generation, lead qualification and campaign performance reporting. Initiate and own cross-functional strategic planning with data, and analytics teams to ensure roadmap alignment and advocate for B2B marketing/data governance prioritization.Lead the management of B2B marketing technologies, processes, data, campaign operations and reporting.

Develop and maintain, along with IT, the marketing technology stack. This includes but is not limited to: CRM (Salesforce), CMS (content management system), analytics, automation, social, mobile. The Manager will have a consultative role in all marketing technology functions and journey building such as AI, SEO, web content, workflow/productivity tools, communities, ABM and pipeline and processes, database/data warehouse, eCommerce, customer service etc.Responsible for providing strategies, processes, and technologies to develop, optimize, and execute omni-channel campaigns for the Marketing and Digital Experience team that will scale globally, with consistency and excellence.Point person to manage all data, forms, profile preferences, segmentations strategies to ensure consistency and alignment across the department and organization. The Manager will also develop key metrics across all campaigns to ensure consistency and learning, and will provide insights, reports and recommendations to optimize the performance of all campaigns.

Information Mapping is a world leader in solving critical documentation issues for enterprise-level organizations and governments, enabling them to operate more efficiently and profitably. The company offers a full suite of software, training and professional services, based on the Information Mapping® Method.I was engaged to create a marketing strategy and help invigorate declining sales, I was able to accomplish the following during my time at Information Mapping:• Hired to create a marketing strategy and help invigorate declining sales• Created a multi-faceted marketing program for services, software and training • Created over 1400 quality leads for Business Development staff in 2 months• Worked with Sales to create targeted plans for vertical industries and major accounts• Created email marketing, landing pages and automation campaigns• Created sales strategy and process for lead follow up and reporting• Created a better customer experience by customizing profile attributes and personalized messaging• Assessed current database, automation and lead systems and made recommendations for improvement• Created surveys and evaluations to better understand and report areas for improvement• Managed event participation and speaking opportunities

BrainStorm Group is the founder of BPMInstitute.org, SOAInstitute.org and BAInstitute.org. These communities are the premiere peer to peer exchanges for Business and IT Professionals interested in Business Process Management, Customer Experience, Business Decision Management/Business Rules, Cloud/Service Oriented Architecture, Six Sigma and Business Architecture.Joining this start up in 1998, I reported directly to the CEO. Examples of achievements include:• Salesforce, marketing platforms and website administrator• Researched vendors and developed requirements for a new CRM strategy• Defined and implemented the strategy using Salesforce, Exact Target, and a content management/membership system based on Typo and Drupal• Assessed data and systems to create an effective marketing and automation strategy• Structured the data and communication strategy to design a cohesive and thoughtful customer experience• Created an automation strategy to maximize internal resources• Re-designed company newsletters to be dynamic and used tagged content for different audiences, increasing relevancy• Developed and grew online global communities, positioning us as the premiere resource for relevant content, networking, education and training• Developed and executed multi-channel marketing plans to promote membership, conferences, training and certification programs• Responsible for reporting and analysis to ensure success and continuous improvement/ROI• Created strategic partnerships to extend reach without increasing budget• Effectively led staff across departments including marketing, PR, customer service registration/member services, content development, design, developers, event planning, program, business operations, and front desk/administration• Managed successful relationships with sponsors, partners, editorial team and vendors• Salesforce, marketing platforms and website administrator