Stacey Fish Email and Phone Number

Lit Up Candle Co. was founded in 2014 by two beer lovers with a candle-making problem on a mission to promote sustainability. We make handcrafted soy candles in upcycled bottles. We cultivated 400% annual sales growth YOY.Like all small business owners, I wear many hats. My responsibilities include: e-commerce, marketing, production, events, trade shows, order fulfillment, customer service/communication and anything else it takes to grow the business. I built and maintain our Shopify e-commerce site; designed product labels, packaging, and all marketing materials; and implemented a marketing strategy that grew our Instagram audience by 1000% and generated more than 350,000 engagements in 12 months.

• Direct and execute e-commerce strategy for Home Decorators Collection, a $1.68 billion private-label home furnishings brand of The Home Depot, with over 27.5 million annual visitors, 125 million page views and 400,000 orders equaling over $200 million. Member of leadership team that grew EBIT from 0% to 5.2% over 4 years.• Increased conversion across desktop by +103% (up to 2.21%), mobile by +125% (up to .60%) and grew tablet conversion rate up to 1.36% annually. Improved and sustained user satisfaction across all devices continuously exceed industry benchmarks within home furnishings and across other US retailers.• Partnered closely with marketing, merchandising and creative teams to implement online initiatives including, but not limited to: SEO, taxonomy, new marketing programs, and new product category launches.• Hired, trained and managed web production team responsible for building and launching over 50,000 new SKUs annually and maintaining accurate product information and images for more than 300,000 SKUs on homedecorators.com. The team also built and maintained over 10,000 HDC SKUs on homedepot.com, exponentially grew sales YOY comping up to +45% and delivered 20% of overall sales.• Orchestrated monthly catalog go lives, programmed daily promotions, and managed frequent content updates across multiple teams. • Managed annual development budget of $2.2 million; partnered with leadership and internal stakeholders to determine top initiatives; led requirements gathering and risk assessment; identified, selected and implemented new technologies; drove UAT and deployment to deliver a wide range of projects.• Directed agile development and bi-weekly code releases to drive continuous usability improvements and fix issues while ensuring cohesiveness across all devices.

• Moved company from St. Louis to Atlanta while growing sales and generating profit.• Managed and launched a website redesign to maximize real estate, improve usability, create new marketing space, automate thumbnail images to eliminate need for manual maintenance, and increase size of product images. • Architected new functionality including: Martha Stewart Living™ craft room configurator, new promotional capabilities and Quick Look.• Developed omni-channel marketing calendar, managed all web and social media marketing initiatives.• Orchestrated monthly catalog go lives, daily promotions, marketing initiatives across digital and print channels; drove successful, engaging product and category launches. • Provided best-in-class user experiences across all devices by tracking and resolving internet issues and creating VOC program to monitor, track, analyze and act on user feedback.

DT2 has 3 main objectives: * Retaining and developing current businesses * Attracting appropriate new busineses * Increasing property valuesAll DT2 programs and activities are designed to achieve the above goals. They form the basis for developing DT2's key performance indicators.

• Managed all web development projects including merging outlet site into main website.• Planned, executed and tracked monthly catalog go lives, weekly promotional calendar across all marketing channels, site content updates, and web initiatives across all marketing channels.• Collaborated cross-functionally to drive successful and engaging launches of new products and categories. • Supervised moderation of customer reviews.

• Developed, budgeted and executed marketing plan for 7 publications of legal news and public notices for B2B and B2C markets, increasing circulation by 1% and renewal rates by 4%. Served on corporate marketing board contributing to the overall corporate marketing strategy and served as advisor 3 other corporate sites during budget season. • Managed and tracked results of monthly direct mail, telemarketing and print campaigns to generate new subscriber, renewals and reactivate expired subscribers. A/B tested monthly direct mail campaigns to continuously increase response rates; measured and analyzed results. Conducted regular market research through surveys and focus groups to gather product feedback from current and expired subscribers and generate reader profiles. • Developed strategy, content and layout for new website incorporating all 7 publications. Developed navigation and content to maximize SEO. Coordinated design and development of new online database for subscribers. Served as point person for IT.

• Executed web, email and print marketing strategy while driving website improvements for a dancewear and costume designer and retailer that sold both B2C and B2B across 3 websites and 3 catalogs. Increased sales by developing targeted email campaigns: managed content, builds, distribution, tracking and reporting. Implemented new email templates and automated response email campaign. Developed strong relationships with editors to feature products in 6 magazines, doubling brand exposure. • Incorporated product recommendations to improve usability and increase sales. Wrote web content to optimize SEO rankings and increase web traffic. Regularly tested functionality across all sites to identify and resolve issues. • Collected and entered all SKU data on thousands of new designs and products. Proofed product images, copy, pricing, layouts and pagination for 12 catalogs. Organized and managed 10 photo shoots, recruited dancers and managed the talent relationship.

• Developed and executed differentiated marketing strategy & marketing plan for a B2B material handling equipment distributor and manufacturer that provided turnkey solutions. Directed and managed execution of marketing plan including: website redesign, direct mailings, monthly e-newsletters, design and distribution of annual catalog, press releases and trade shows.• Identified, qualified and cultivated more than 400 business leads, resulting in over $2,000,000 growth in sales. Analyzed sales data to identify the top 20% most profitable customer segments; utilized research to target strategic prospects. Increased data integrity of CRM database containing over 10,000 contacts; collected and compiled data to create and maintain a product-specific database of jobs including over 10,000 records.