Stacey Force Email & Phone Number

Milwaukee, WI, US

Geminon provides real-time, peer-driven validation of peoples’ competencies and collaboration.As AI expedites the shift to dynamic project-based teams, organizations will have to reimagine work to enable people to create value as they partner with AI and emerging tech. Geminon helps organizations identify, measure and reward people’s competencies through.

United States

Through passive, continuous monitoring, Motum enables caregivers and seniors to proactively engage and intervene when health and wellness are at risk to enable safe, secure aging in place.

Global

• Led brand strategy and Client Go-to-Market approach for an 18-person global start-up within Korn Ferry focused on leveraging Human Centered Design (HCD), Microsoft’s Modern Work suite, and generative AI.
• Developed high-value use cases to bridge the gap between IT capability and Business Function needs.
• Created partner strategy and onboarding to maximize value of joint marketing and sales activities. This includes as a marketing liaison with Microsoft, co-writing thought leadership and building messaging around.

Greater Milwaukee Area

• Led matrixed marketing teams in 25 countries through the development and implementation of end-to-end product marketing campaigns for an $885M brand in support of a 35+ high-growth product portfolio.
• Collaborated with cross-functional partners in consulting, global sales, and communications to create a consistent brand and messaging framework for the Talent Solutions Brand.
• Partnered with sales and analytics teams to align content to key customer segments and audiences.
• Streamlined product offerings from 3 separate lines of business into one cohesive product portfolio (moving from 157 products to 37) as a foundation for the Talent Solutions brand.
• Defined process for agile product development, alignment, launch, and client desirability testing.
• Launched integrated marketing and sales campaign generating a pipeline value of $7M+; closed $300K within 60 days of rollout for the first Talent Solutions Brand “connected solution.”

Greater Milwaukee Area

• Developed and led a global, centralized marketing function that addressed brand and reputation, lead generation, sales enablement, and marketing analytics/dashboards.
• Built best practice template for managing communications, country participation, strategic planning, lead scoring/distribution, and sales enablement assets and training.
• Collaborated with marketing leads to focus on 12 strategically important countries to standardize all marketing processes, leverage data and insights, measure performance, enhance revenue streams, and augment brand.
• Increased Share-Of-Voice (SOV) 130% and sales-accepted leads 150% within first 12 months through the deployment of 11 global campaigns across 45 countries.
• Led and coached 4 direct reports that were matrixed into country marketing teams, presenting concepts and campaigns to countries for opt-in.

Greater Milwaukee Area

• Drove global marketing and demand generation and led a cross-functional, global Center of Excellence (COE) designed to commercialize intellectual property (IP) and delivery assets.
• Collaborated with stakeholders to plan and develop product solutions for use across the organization.
• Developed assessment tools to support talent management practice.
• Overhauled all websites and modernized visual brand; pivoted messaging content to position for growth and enter a new market of career mobility.
• Launched digitized career readiness platform in 54 markets and 47 languages that supported 160K users per month and delivered $280M+ annual revenue.
• Led and coached 3 direct reports and 15 global indirect reports with country leadership roles.

Brookfield, WI

• Led branding, marketing, and sales enablement activities for remote patient monitoring solutions during its transformation of products, services, and operations into digital health management solutions.
• Drove market identification and segmentation, channel marketing, content development, and demand creation for B2C campaigns that empowered individuals to take a more active role in their health.
• Forged strategic relationships with global corporate marketing teams to increase budget and leverage expert resources.
• Drove increase of 200%+ in sales pipeline, 150% in lead generation, and 75% in web traffic with brand overhaul, including messaging content and redesign of all advertising and sales collateral.
• Generated $20M first-year sales for new monitoring device and application ecosystem, working in collaboration with product team to redesign the form factor of the device to expand app functions and services.
• Achieved 150% increase in lead generation by redesigning website with persona-driven content.

• Led a cross-discipline team selling and delivering consulting projects that specialized in market research, integrated business and marketing strategies for high-tech Fortune 500 companies.
• Worked closely with leadership, market research, channel marketing, data analytics, strategy development, product management (strategic road mapping and go-to-market), branding, content management, web and social.
• Delivered $10M first-year sales for Alcatel-Lucent Bell Labs by commercializing 3 consumer products.
• Developed $3M+ in annual project work for new clients and vertical opportunities.
• Achieved 35% increase in channel sales and enhanced customer loyalty for a sensor technology company.

Strategic development and implementation of brand identity and messaging to re-announce company and reposition from a software utility company to a strategic security solution provider to support revenue growth. Management of Public Relations agency, Integrated Communications agencies and internal/external communications groups and web development team.

Strategic development and implementation of a solutions oriented business plan for an emerging market segment including, market and competitive profiling, channel sales and marketing strategies, brand development, applications certification and development of service proposition. Implementation of the plan has resulted in development of new go to market.

Directed channel marketing and channel marketing associates covering multiple products categories/lines with responsibility for over $225 million dollars in channel sales activity with annual budget accountability for $8-10 million dollarsTactical and strategic development of traditional and emerging channels for continuous optimization of revenue streams..

Directed three functional teams with an annual budget in excess of $8 million to facilitate all marketing, merchandising and product launch activities for Midwest regional company stores, both corporate and dealer-owned. Leveraged dealer MDF to fund newspaper advertising in order to re-allocate dollars to higher impact TV advertising resulting in 20%.

At Edelman public relations, I gained extensive experience in event management, media relations, promotional development and talent management. At Edelman we worked with a diverse group of clients in industries ranging from telecom and banking/financial to hospitality and medical.

Edp, Entrepreneurship/Entrepreneurial Studies

Core

Education record

Activities and Societies: Swim Team

Bachelors, English

Activities and Societies: Swim Team